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      MRDK creates a “journey through nature” at Attitude boutique in Montreal

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      Blocks of granite among planted beds are used to display plastic-free beauty products at this Montreal store, designed by local architecture firm MRDK.

      MRDK, also known as Ménard Dworkind, designed the interiors of the Attitude boutique to reflect the sustainable focus of the cosmetics for sale.
      Planted beds are surrounded by a raised ceramic floor at the Attitude store”From the moment you step inside, the design of the space reflects their commitment to sustainability and a connection to nature,” said the studio.
      Located on Saint Denis Street in the Plateau Mont-Royal neighbourhood, the 1,000-square-foot (93-square-metre) shop is laid out to evoke a “journey through nature” according to MRDK.
      A large granite block at the centre has two sinks carved into its topPlanted beds in the store window and around the space overspill with greenery, and a raised ceramic floor creates the impression of traversing a boardwalk between them.

      “This subtle elevation change immediately transports you into a new space, a forest floor full of life and colour,” MRDK said.
      The brand’s plastic-free beauty products are display on oak shelves that emerge from the greeneryChunks of granite are used as pedestals for displaying products in the window, while a much larger block in the centre has a pair of sinks carved into its flat top.
      “The boulder-like shape and texture of the island suggest a natural element, as if it has been carved by the forces of nature over time,” said MRDK.

      Ménard Dworkind fills Tiramisu restaurant in Montreal with plants and mirrors

      “This centerpiece perfectly complements the natural theme of the space, giving customers the sense of being in a nature surrounded by rock formations.”
      The majority of Attitude’s products are presented on white oak shelves that emerge from the plant beds on both sides of the store.
      The raised floor is designed to create a boardwalk between the planted bedsSuspended on white poles and backed by fritted glass, these shelves match the rectangular cashier’s desk at the back, into which the brand’s name is hewn.
      There’s also a refill station that customers can use to replenish the aluminium bottles, further promoting sustainability.
      Smaller blocks of granite are used as plinths to showcase the products in the storefrontMRDK was founded by partners Guillaume Ménard and David Dworkind in 2010, and has completed a wide variety of projects in and around Montreal.
      These include a 1970s-themes pizza restaurant, a colossal Chinese brasserie and a wine bar that takes cues from bottle labels, as well as a renovated 1980s home and a cedar-clad hideaway.
      The photography is by David Dworkind.
      Project credits:
      Architecture: MRDKTeam: David Dworkind, Benjamin Lavoie LarocheContractor: Groupe STLC

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      Ringo Studio completes colourful cookware store for Our Place in Los Angeles

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      Brooklyn-based Ringo Studio designed a store for kitchenware brand Our Place that features colourful tile displays and expressive drapery that hangs from the ceiling.

      The Our Place Melrose store is the brand’s second location in Los Angeles, following the inaugural shop in Venice, and is situated in West Hollywood’s busy shopping district.
      The Our Place store is designed to showcase the brand’s colourful cookwareThe interiors by Ringo Studio are based on the identifiable colour palette of Our Place cookware sets, which are known for in a variety of pastel, neutral and jewel-toned hues.
      “It retains the warmth and intricacy of Our Place’s first store in Venice, concepted by Mythology, while also taking Our Place’s design ethos into new and unique expressions,” said the team.
      Many of the surfaces are covered in long rectangular tiles laid in a straight stack patternElements derived from classical architecture were included, from fluted columns that support a wavy-topped table to arches that curve over shelving units and form punctured openings for showcasing small items.

      Storage cabinets have rounded corners, as do the doors that front them, and many of the built-in elements also feature filleted edges.
      At the back is a space coloured entirely terracotta, which features a table displaying the brand’s productsLong rectangular tiles laid in straight stack patterns cover several of the walls and display stands.
      Each tiled block or surface is a different colour, with large panels including terracotta, lilac and cream, and smaller sections in pale blue and green.

      Bala’s SoHo store by Ringo Studio features oversized fitness equipment

      An area towards the back is decorated entirely in terracotta, which covers the floor and walls, as well as matching strips of fabric hung in rows from the ceiling.
      There’s also a side room where Our Place products are laid out on a dining table with mirrors on three sides, creating infinite reflections intended to “welcome everyone to have a seat at the table”.
      A side room features mirrors on three sides to create infinite reflections of a dining table setupCovered in mosaic tiles and with an undulating front, the table is accompanied by a pair of purple velvet chairs, and from the ceiling hangs purple drapery.
      “Infused with the cozy feeling of home, the streamlined suite of products are artfully displayed throughout the store, making them feel like chic, sculptural objects,” said the Our Place team.
      Our Place Melrose is located in West Hollywood’s busy shopping district and is the brand’s second location in LARingo Studio was founded by architectural designer Madelynn Ringo, who has created retail experiences for companies such as Glossier, Studs and Funny Face Bakery.
      Last year, the studio completed a store for fitness brand Bala in New York City, which includes scaled-up versions of its products.
      The photography is by Jenna Peffley.

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      Kooo Architects creates Shanghai Freitag store in 1970s textile factory

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      Japanese studio Kooo Architects has converted a 1970s textile factory in Shanghai into a store that aims to capture the ethos of messenger bag manufacturer Freitag.

      Located on an alley in the Xian-Suo district in central Shanghai, the store was designed to retain elements of the former state-run factory while incorporating reused material.
      Kooo Architects aimed to create a pared-back aesthetic utilising few finishes to reduce the fit-out’s carbon impact. Like its previous Kyoto store, the look was partly informed by Freitag’s Zurich warehouse.
      Freitag has opened a store in Shanghai”In order to reduce CO2 emission as much as possible, the building interior does not use any decorational material, and all surfaces and conduits are exposed,” Kooo Architects told Dezeen.
      “In order to achieve a connected, inclusive and transparent environment, nothing is hidden, and there are no interior partition walls either,” it said.

      “Even the storage space is positioned in front of the visitors across all three floors. These spatial characters are highly relevant to the factory spirit of Freitag, and the space is a natural reflection of that.”
      It has a pared-back aesthetic enlivened with pops of yellowWithin the three-storey store, the upper floors contain display areas featuring industrial-looking units and storage spaces, while a large repair shop occupies the entire ground floor.
      The raw atheistic was broken by pops of bright yellow – one of the brand’s signature colours, which was used for the feature stair as well as ladders and a gantry.
      “In order to create an interior space fit for retail purposes, we adopted the white colour for the walls and ceiling and introduced a new skylight above the void space,” said Kooo Architects.

      Freitag store in Kyoto is designed to resemble the brand’s own warehouse

      “Traffic yellow was used for elements related to vertical movement, including staircases, the cargo lift and the ladder,” it continued.
      “The bright factory color not only introduces some playfulness to the architecture but also simply reminds visitors and staff of safety when using these elements.”
      The ground floor was opened up to the alleyTo create the store, the studio opened up the ground and part of the first floor by removing the walls, which are supported on a steel structure.
      While the studio retained many of the bricks, the rest of the waste was ground up to make “rebirth bricks”, which were used for the ground floor paving.
      The store was overclad in steel, which was also used as the hoarding required to enclose the building during the demolition phase of the works.
      The construction hoarding was reused as cladding”We saw the material similarity between the hoarding and our designed deck plate facade, so we decided to use the deck plate as the hoarding material,” said Kooo Architects.
      “In later stages of construction, the deck plate was removed from the hoarding, trimmed to size and reinstalled as a permanent facade material,” it continued.
      “The steel deck plate was galvanised to protect the building against the weather and with a matte finish to avoid harsh reflection of sunlight.”
      A repair shop occupies the entire ground floorThroughout, the design studio and Freitag aimed to reduce carbon emissions by reusing materials and sourcing new materials from within a 100 kilometre radius of the store.
      In total, Freitag and the architects estimated that the measures they undertook reduced its carbon impact by 144 tonnes of CO2 equivalent compared to a standard redevelopment.
      Founded in 1993, Swiss brand Freitag started by creating bags from reused tarpaulins. It recently opened a “micro-factory” where customers could help make their own bags out of recycled tarpaulins.
      The photography is by Studio Fang.
      Project credits:
      Store design: Freitag / Kooo ArchitectsDeveloper: Chengjun FanConstructor: HengpinConcept rooftop: Jody WongGreening rooftop: Forest City StudioFreitag bench design: Leandro Destefani (Zauber Aller Art)

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      Glossier Boston store features pastel green mouldings

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      Decorative architectural mouldings are recreated in pastel green to frame openings at the Boston store for the cosmetics brand Glossier.

      Designed by the company’s in-house team, the permanent Glossier Boston location on the city’s bustling Newbury Street follows a pop-up at the Seaport in 2019.
      Mirrors positioned to face one another create infinite reflections at the Glossier Boston storeFor the space, the designers took influences from historic local architecture and Boston’s status as a college student hub, with Harvard University and MIT located just over the Charles River in Cambridge.
      “With our 10th Glossier location, we wanted to bring something special to the city that honors its metropolitan and scholastic personality,” said the team. “Our influences for Glossier Boston’s design include collegiate fashion and the decorative characteristics of Boston’s local architecture.”
      The brand’s signature pink hue covers the wallsThey also cited the “blush pink stucco, verdant green stone and verdant plant life” of the nearby Isabella Stewart Gardner Museum, which is modelled on a Venetian palazzo, as a source of inspiration for the store interior.

      Glossier’s signature Millennial pink shade covers the walls, while cased openings are framed with stylised versions of architectural mouldings found on neighbouring buildings.
      Products are displayed on wavy traysMirrors are positioned to face one another in order to create infinite reflections of customers testing makeup and skincare products.
      The merchandise is displayed on the wavy trays, cylindrical displays and rectangular tables found in many of Glossier’s stores.
      The store is Glossier’s 10th permanent retail locationPale wood floors contribute to the soft colour palette, while bright lighting is designed to be flattering.
      On the exterior, the tall windows and brass doors are surrounded by marble panels and bronze detailing.

      Glossier’s Los Angeles store takes cues from Hollywood studios

      These details contrast the pale hues inside.
      “There is also a large step-back from the curbside, filled with lush trees that invite visitors to connect and hang out,” the team said.
      Stylised versions of historic architectural mouldings frame cased openingsWhen Glossier launched in 2014, it became known for its pop-up stores that opened across the US.
      The temporary spot that the company installed in Seattle, which was filled with plant-covered mounds, was named small retail interior of the year at the 2020 Dezeen Awards.
      The store’s marble and bronze exterior contrasts the interior colour schemeThe brand has since opened permanent locations in cities including Seattle, Los Angeles and London.
      All of these share a similar aesthetic and colour scheme, with subtle differences that nod to the specific location and context.
      The photography is by Brian W Ferry.

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      KOT Architects creates “cosy and inviting” showroom for Dior

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      Architecture studio KOT Architects has designed a creamy showroom-cum-office inside a new building in Tel Aviv for French fashion house Dior.

      Situated on the 17th floor of a newly built office block, the showroom, which features a large birch plywood bookcase and neutral colours, was designed to simulate the comforting feeling of a home.
      KOT Architects has designed the interiors of Dior’s showroom”The raw and rugged urban surroundings amplify the contrast between the various materials used and accentuate the cosy and inviting ambience within the space,” KOT Architects founder Kfir Galatia-Azulay said.
      “The approach was to conceptualize the space as a home with distinct zones to create a welcoming and secluded environment, distinct from that of a conventional office or store,” Galatia-Azulay told Dezeen.
      The studio used light woods and a muted colour paletteKOT Architects employed a colour scheme consisting of off-whites and beiges with brass accents to create a warm and cosy atmosphere.

      These work together with white travertine stone, polished white marble, raw concrete and natural birch wood materials to create a clean and sophisticated look, which the studio said embodies the “elegance” associated with the Dior brand.
      Beauty products are displayed on shelves around the spaceThe studio arranged the showroom and the employee rooms – which include a kitchenette and a private office – as a series of multi-functional “versatile spaces” across the L-shaped space.
      A wooden bookcase was used to create a partition in the middle of the floor plan, with one side providing employees with room for events and networking and the other for clients to try on clothes.

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      “The challenge was to optimize an L-shaped area with two wings – one for the company’s offices and another added wing for the showroom space,” Galatia-Azulay said.
      “The objective was to establish a versatile space that accommodates various commercial activities while upholding the brand’s values.”
      An open-plan kitchen has been merged with the show spaceElsewhere, KOT Architects added a spherical light fixture into the ceiling above a travertine table, which was custom-made in its Tel Aviv studio.
      Meanwhile, perfume bottles, candles and mannequins sporting Dior garments are displayed on in-built shelving units and on chunky, beige plinths.
      Seating is provided by bleaker-style benches which employees can sit on during presentations, armchairs clad in creamy fabrics and matching plump ottomans.
      The Tel Aviv showroom has plenty of wooden detailsDior is one of the most well-known fashion brands in the world. According to the curator of the V&A museum’s exhibition Dior: Designer of Dreams Oriole Cullen, Dior’s founder “helped to define an era”.
      The fashion house’s most recent runway show at Paris Fashion Week took place beneath a hanging kaleidoscopic installation by artist Joana Vasconcelos, which was decorated with fabrics from the collection.
      The photography is by Amit Geron.

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      Demountable electric-blue grid engulfs On-Off store interior in Milan

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      Italian architect Francesca Perani has teamed up with design studio Bloomscape to create a reversible fit-out for this clothing store in Milan, which is dominated by a flexible gridded shelving system.

      Perani and Bloomscape installed the grid with its moveable shelves as a way to let the On-Off store effortlessly change its display arrangements.
      A gridded blue framework covers the entire interior of Milan’s On-Off storeIt was also a matter of making the store reversible, meaning that the fit-out could be easily dismantled should the retailer move on to a different site, saving waste and leaving behind a clean slate for the next occupier.
      “Too often, the world of retail is still insensitive to sustainability; its lifecycle, however, is too short to continue being ignored,” explained Bloomscape co-founder Rosario Distaso.
      Concrete chimney blocks form display plinths and benchesThe gridded framework comprises beams of poplar wood surrounded by metal frames that were anodised to produce a vivid electric-blue colour.

      The system runs along the walls and across the store’s ceiling, allowing On-Off to hang wayfinding signage.
      Shelves can be moved around in the framework to create different displaysAll of the shelves can be pulled out or slotted in at different points of the framework.
      A fixed wooden clothes rail runs between two of the columns, allowing the hung garments to appear almost as part of the store’s architecture.

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      As the team was working with a limited budget, just a handful of materials were applied throughout the rest of On-Off.
      The same metal-clad poplar wood was used to create freestanding clothing rails that appear at the edges of the store. Sheets of poplar also form the top of the store’s display plinths and bench seats, which have chimney cement blocks for a base.
      Mirrored panels clad the store’s cash register deskAt the rear of the floor plan is a mirror-clad cash register, set against a wall lined with translucent polycarbonate sheets.
      More panels of polycarbonate were used to enclose On-Off’s changing rooms, with a shiny silver curtain suspended in front of each cubicle for privacy.
      Polycarbonate walls and silver curtains feature in the changing roomsOther striking retail spaces in Milan include the Marni flagship with its very own artists’ studio and IoNoi – a hybrid store and gallery dedicated to the work of Italian designer Fabio Novembre.
      The photography is courtesy of Francesca Perani.

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      WGNB creates minimal monochrome SVRN store in Chicago

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      A variety of monolithic furniture pieces direct the flow of movement around this fashion boutique in Chicago, designed by South Korean studio WGNB.

      The space for lifestyle brand SVRN is intended to highlight the products for sale as artworks and ideas, rather than simply as garments.
      Benches balanced on irregularly shaped rocks also act as product displays in the store”Spatial design of the SVRN store began with our interpretation of the SVRN’s brand identity and narrative through the eastern perspective,” said WGNB.
      “While the western perspective looks at the object itself, the eastern perspective rather focuses on the surrounding relationship of the object.”
      Thin black railings are used for hanging garmentsThe 4,200-square-foot (390-square-metre) store on North Aberdeen Street, in the Fulton Market area, is split into two sections: the main sales floor and a back room, which are connected by a narrow corridor.

      A muted, monochrome selection of materials creates a serene atmosphere in both of the spaces, while the architectural elements dictate purposeful paths that connect them.
      Various architectural and furniture elements form pathways for shoppers to meanderBlack railings transverse the walls, puncturing curved and flat vertical partitions made from materials including concrete, steel and black-stained thermowood.
      Curved benches that act as both accessory displays and seating are balanced on large irregularly shaped stones.
      The walls and ceiling in the back room are lined with stainless steelTogether, all of these elements suggest multiple meandering routes for customers to trace through the store.
      In the back room, the curvature of the benches corresponds with a circular opening in the brushed stainless steel ceiling, while a round patch of carpet sits offset on the floor.
      A section dedicated to footwear features multiple shelving unitsHot-rolled steel continues across three walls, creating a sci-fi feel in certain areas of the room.
      Micro-cement plaster paints are used to contrast the metal, adding a rougher texture against the smooth surfaces.
      A monochrome colour scheme is applied throughout”Overall, usage of the materials are manifestations of the SVRN’s brand identity and narratives,” said WGNB.
      The fourth wall in the rear space is reserved for displaying shoes, which sit on shelves of unequal heights that are silhouetted against backlighting.

      WGNB designs all-black flagship store for fashion brand Juun.J

      “The spatial layout of the store considers the current that customer’s circulation creates in the space with the objects and openness,” said the studio.
      “And, the visual tension is created by the constantly changing eyesight of the customers while navigating the store.”
      A variety of smooth and textured surfaces create subtle contrasts across the boutiqueMinimalist fashion boutiques can be found worldwide, with many brands opting for a simple and pared-back interior to allow the products to shine.
      Recently completed examples include Snøhetta’s Holzweiler store in Copenhagen and a Jonathan Simkhai store in New York’s SoHo by Aruliden.
      The store was designed by WGNB, the Dezeen Awards Emerging Interiors Studio in 2021WGNB, which won the Dezeen Award for Emerging Interior Designer of the Year 2021, has also created monochromatic interiors for fashion brand Juun.J’s flagship store and a golf supply shop – both in Seoul.
      The photography is by Yongjoon Choi.
      Project credits:
      Construction/general contractor: Helios Construction Services

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      WGNB completes colourless interior for golf supply store PXG

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      South Korean spatial design studio WGNB has completed a flagship shop for golf brand PXG in Seoul, featuring an achromatic material palette and a graphite-covered wall that leaves smudges on visitors’ clothing.

      The store is located in Seoul’s Gangnam district and was designed by WGNB to reference the graphite used to produce PXG’s golf clubs.
      WGNB has designed PXG’s Seoul flagship store”Rather than merely applying the material to every plane, we studied the characteristics of graphite itself,” the studio told Dezeen.
      “It is lighter than it appears and is an allotrope of carbon, like diamond. The graphite embeds calmness and humbleness. And, most importantly, it smudges.”
      A graphite-covered wall greets visitors near the entranceWGNB interpreted these characteristics in the pared-back forms and materials chosen for the shop’s internal surfaces and display furniture.

      At the entrances, visitors are greeted by a sculpturally engineered graphite block and a wall covered with graphite squiggles that will transfer onto hands and clothing on contact.
      Volumes of slatted steel are suspended from the ceilingA series of orthogonal volumes are suspended from the ceiling throughout the store to define various areas within the open-plan space and incorporate suspended rails for hanging apparel.
      Made using powder-coated steel slats, the volumes help to create a sense of lightness and buoyancy within the interior that is further enhanced by the cantilevered display unit at the centre of the store.
      An abstract animation that ties in with the shop’s visual language is displayed on the store’s prominent media wall instead of commercial images.

      WGNB designs all-black flagship store for fashion brand Juun.J

      The project brief called for a black interior in keeping with PXG’s visual identity. Instead of creating a monochromatic black-and-white interior, WGNB developed an achromatic design using shades of black and grey.
      “While monochromatic materials are limited to similar tones and hues, an achromatic scheme dismisses colour altogether, leaving materiality only,” the studio said.
      “We used various achromatic materials with unique textures and materiality, believing that these would emphasise the idea of shedding light on the essence of the material.”
      An abstract graphic is displayed on the central media screenThe limited material palette includes a micro-cement finish that was applied to walls and floors. These textured surfaces are complemented by engineered wood flooring, which is also used on some of the walls.
      The staircase leading up the mezzanine is finished in marble and cold-rolled steel while upstairs, a grey carpet and upholstered furniture introduce softness to the space.
      Grey carpet and upholstered furniture bring softness to the mezzaninePXG approached WGNB to design its flagship store after seeing some of the studio’s previous projects, including the all-black shop it created for fashion brand Juun.J in Seoul.
      The spatial design studio was established in 2015 and named emerging interior design studio of the year at the 2021 Dezeen Awards, with the judges commending its “interesting and different approach to retail design”.
      The photography is by Yongjoon Choi.

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