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      Atmosphere Architects creates optical illusion in Chengdu jewellery store

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      Geometric grids cover most of the surfaces in this futuristic jewellery store in Chengdu, China, designed by local studio Atmosphere Architects to play with customers’ spacial perception.

      Located in the Jingronghui shopping centre in Chegdu’s Jinjiang district, the 180-square-metre concept store belongs to jewellery brand Kill Via Kindness, abbreviated as KVK.
      KVK is a jewellery store in Chendu’s Jingronghui shopping centreThe store features a dimly-lit entrance lined with green resin panels, which leads through to a windowless display space where the walls are clad in matt black tiles.
      A gridded black framework is installed across the interior’s luminous, frosted acrylic ceiling and matched below by white floor tiles. At one end of the room, a mirrored wall creates the impression that the interior stretches on to infinity.
      Glossy black tiles cover the store’s modular display units”The core concept behind KVK is ‘the reorganised philosophy of art’,” Atmosphere Architects told Dezeen. “Therefore, the client wanted a space that is flexible and easy to reorganise with flexible and adaptable modules.”

      In response, the studio created display units clad in glossy black tiles, which can be divided and joined together to form different modular configurations.
      Drawers hidden in the walls illuminate when openedDrawers integrated into the shop’s tiled walls provide additional storage and double up as adaptable lighting features.
      “When the drawers are pulled out, the light turns on immediately,” said Atmosphere Architects, which is led by designer Tommy Yu.

      Linehouse designs space-themed cafe in Shanghai for creator of “Australia’s most Instagrammed dessert”

      Spiders are a reoccurring motif in KVK’s jewellery. The brand’s concept store nods to this idea via the spindly legs jutting out from the entrance and the black gridded framework that covers the floors and ceilings like a web.
      “There are many elements about conflict, consciousness awakening, aggression and sharpness in KVK’s product concept,” the studio said.
      “In the space, materials and colours with different lights and shades, depths and textures are selected to express the ideology and beauty of collision.”
      The entranced is lined with green resin panelsOther futuristic monochrome interiors featured on Dezeen include a space-themed cafe in central Shanghai by design studio Linehouse.
      The photography is by Chuan He of Here Space.

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      Bunn Studio designs Garde Hvalsøe showroom to resemble grand apartment

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      New York practice Bunn Studio has revamped a furniture showroom set in a Renaissance building in Aarhus, Denmark, to look more like an apartment than a store.

      Designed for Danish cabinet maker Garde Hvalsøe, the showroom houses the brand’s signature handcrafted kitchens and walk-in wardrobes alongside a selection of furnishings.
      Garde Hvalsøe’s Aarhus showroom is set in a Renaissance buildingThe 600-square-metre space is split over two levels and six different rooms, including a bathroom and a kitchen set-up much like a real residence.
      Although not typically included in a cabinet maker’s showroom, these spaces are designed to help customers visualise the furniture in their own homes.
      The store is split across six rooms including a kitchen”The layout is built with elements from a classic American high-end apartment including an entrance slash kitchen, lounge area, and a bedroom slash self-care area,” Bunn Studio explained.

      The Renaissance building dates back to 1898 and features high ceilings, slender proportions and large windows that admit a warm ambient light.
      Modern furnishings are contrasted against hand-painted glass ceilingsBunn Studio, led by Louise Sigvardt and Marcus Hannibal, wanted to create a mellow and laid-back atmosphere in the space using this natural light as the starting point.
      “The aim of the design was to create a place where visitors can spend their entire day comfortably and that invites guests to slow down and become aware of the details that characterise Garde Hvalsøe furniture,” the practice said.
      A large vanity mirror sits at the end of the first floorNo doors separate the different rooms, enabling visitors to see straight from the first-floor entrance to the mirror at the opposite end of the showroom in one long, unbroken line.
      Garde Hvalsøe’s minimalist and contemporary designs, including beds and bathtubs, sit in contrast with the building’s original features such as ornamented columns, mouldings and hand-painted glass ceilings.

      Brdr Krüger’s first showroom features soft colours and rococo references

      Bunn Studio selected a colour scheme to honour the existing features of the space, with the top of the walls painted in a dark chocolate brown.
      This makes the ceilings seem lower and creates a more intimate, cosy and domestic atmosphere, according to the practice.
      The top of the walls is painted in a dark chocolate brownThe earthy, natural colours of the columns and the walls are contrasted with lighter hues such as the shirting blue pinstripe of the bedding, the red Verona Rossa stone on the vanity table and the bright yellow lampshade that tops the floor lamp in the lounge.
      “We launched our first flagship showroom in Copenhagen in 2019 and opening our redesigned secondary space in Aarhus is an exciting progression for us,” commented Garde Hvalsøe founder Søren Hvalsøe Garde.
      “Bunn Studio has designed a bright and beautiful space where we can truly showcase our craftsmanship, our holistic approach to design and our quest for exquisite quality.”
      The showroom also features a bathroom set-upBunn Studio was also responsible for the design of the first standalone Copenhagen showroom from Danish furniture brand Brdr Krüger, which references the history of both the company and the location.
      The photography is by Michael Rygaard.

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      Burdifilek creates “zen-like ambience” in Seoul shopping mall

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      Indoor trees, natural light and a sculptural 12-metre-high waterfall help to create a calming shopping experience inside the Hyundai Seoul department store in Seoul, with interiors designed by Canadian studio Burdifilek.

      Hyundai Seoul, which opened last year, is the largest shopping centre in the South Korean capital and spans 89,100 square metres – the equivalent of around 13 football fields.
      Raised platforms integrate trees and waterfalls into Hyundai Seoul’s atriumToronto-based Burdifilek was responsible for designing three of the 12 floors including a central atrium topped with a lightwell. This extends through the core of the building to funnel sun into the expansive floorplan.
      All of the retail spaces are organised around the atrium, which doubles up as a green belt to provide tranquil views of greenery and water from every vantage point.
      The platforms are held up by skinny columnsBurdifilek achieved its “zen-like ambience” through the addition of stilted platforms housing trees and waterfalls that cascade into shallow pools from a height of up to 12 metres.

      “Hyundai’s vision was to allocate 50 per cent of this floor plate to create public spaces where people can socialise in a much more experiential environment than the typical mall experience has to offer,” said Diego Burdi, co-founder and creative director of Burdifilek.
      “In the end, our solution was inspired by Seoul’s surrounding nature. We chose to bring the outside in and create something unexpected that plays with scale.”
      The second floor houses high-end womenswearThe studio designed each floor to have a distinct visual language.
      The second floor, housing high-end womenswear, is a neutral gallery-like space with a subdued tonal palette.
      Instead of flashy colours, Burdifilek created interest through the use of flowing forms, contrasting textures and layers of reflective and translucent materials.
      Rippled ceiling panels create the impression of looking up at a reflective pondMirrored panels installed along the inner edges of the ceiling are rippled like water and create the effect of glancing up at a reflecting pond.
      Custom hanging fixtures were installed to create a feeling of lightness while indirect lighting emphasises the sinuous lines of the building.

      Drone video showcases exterior of 1,000 Trees by Heatherwick Studio

      The third floor features similar sculptural elements to those used on the second floor. But here, forms are bolder, colours are darker and natural materials are juxtaposed with more industrial ones.
      Cobalt-blue ribbons are used to suspend clothing racks from an unfinished ceiling, while custom-built mirrored display cases allow the featured brands to take centre stage.
      Ceilings are left unfinished on the third floor”Our philosophy was to create environments on each floor that would speak to a specific demographic, with a different design language while evoking nature in the spaces in various ways,” Burdi said.
      “We also strived to create some commonality through sculptural elements that will resonate with the guests and give a physical experience of wandering and exploring.”
      Mirrored display cases allow products to take centre stageBurdifilek was co-founded by Burdi and Paul Filek in 1993.
      Previous projects by the Toronto-based firm include the flagship for Canadian jacket brand Moose Knuckles, where dimly lit interiors evoke winter’s frigid darkness.
      The photography is by Yongjoon Choi.

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      Nika Zupanc brings “Alice in Wonderland ambience” to Morela eyewear store in Ljubljana

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      Massive lamps, rotating mirrors and a legion of drawers feature inside the Morela eyewear store, which Slovenian designer Nika Zupanc has completed in Ljubljana.

      Morela has been offering optician services in the Slovenian capital since the early 2000s and went on to launch its own line of glasses in 2019.
      Locally based Zupanc was brought in to design both the brand’s debut eyewear collection and now the retail space to match.
      Powder-blue drawers appear throughout the Morela eyewear storeSet in Ljubljana’s Citypark shopping centre, the store is defined by the slim powder-blue drawers with brass knobs, which appear everywhere from the cash desk to the base of the freestanding counters and low-lying sideboards.
      “The client had a clear idea of how many glasses they wanted to display on the shelves, how many they wanted to put in the drawers and how many they wanted to display on the tables,” explained Zupanc.

      “Thus a drawer became a unit of measurement and served as a building block, from which the entire interior was created.”
      Brass-edged mirrors can be turned to show different angles of the storeThe abundant storage is also a nod to one of Zupanc’s earlier designs – a 140-drawer cylindrical cabinet she created for Milan’s Rossana Orlandi Gallery in 2017.
      Eyewear models are displayed along the sides of the room inside brass-framed shelves that mirror the proportions of the drawers.
      A curtain hides treatment rooms at the back of the storeTo enhance the “Alice in Wonderland ambience” of the space, Zupanc introduced two huge floor lamps with pleated white shades, both handmade in Italy.
      One towers above the cash desk while the other pokes out through a blush-coloured velvet pouf to provide both lighting and seating. Alternatively, customers can sit on velvet-upholstered high chairs that are dotted across the room.

      Nika Zupanc designs a tower of drawers for storing keepsakes

      Mirrors are suspended from a thin brass picture rail that runs along the perimeter of the room. Each is housed in a circular brass frame and can be rotated to reflect different angles of the room.
      The rail also holds heavy powder-blue curtains that separate the main shop floor from a treatment area and repair room at the rear of the plan.
      A brass pipe runs along the upper edge of the roomOther striking eyewear stores include Vision Studio in Melbourne, which hides behind a perforated aluminium facade, and the Cubitts shop in London’s Soho, which nods to the sex shops and adult cinemas found in the notorious neighbourhood.
      The photography is by Saša Hess.

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      Ten outlandish shop interiors that reimagine the retail experience

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      A pink furry fashion boutique, a cosmetics store styled like a 1970s office and a streetwear outlet adorned with a chandelier of Nike trainers feature in this roundup of weird and wonderful retail interiors.

      The past year has seen a growing trend for over-the-top shop interiors, from stores containing surreal sculptures and installations to those masquerading as something else entirely.
      Below are 10 unusual retail spaces recently covered on Dezeen:
      Photo courtesy of BalenciagaBalenciaga Mount Street, UK
      Designer fashion label Balenciaga has temporarily covered its Mount Street store in London with fluffy bright pink faux fur to celebrate its Le Cagole bag and launch a collection of accessories and shoes.

      The maximalist look is intended to match the Le Cagole identity, which takes its name from French slang for an “over-the-top attitude”.
      Find out more about Balenciaga’s Mount Street store ›
      Photo is by Anna MorgowiczBala SoHo, USA, by Ringo Studio
      Brooklyn-based Ringo Studio designed this retail space in New York City for fitness brand Bala as a pastel-coloured “playground” containing giant replicas of its products.
      These include a 12-foot version of the Bala Beam weight propped against a mirrored wall and an oversized ankle weight forming a squishy leather seat.
      Find out more about Bala’s SoHo store ›
      Photo is by Alex LysakowskiSuperette Toronto, Canada
      Marijuana store chain Superette bases its shops on nostalgic retail environments, and for this outlet in the Annex neighbourhood of Toronto its in-house design team took cues from a classic Italian deli.
      The cannabis dispensary’s lime-green walls, tomato-red stools and checkerboard floor were intended to create a “convivial spirit” in a bid to appeal to the area’s student population.
      Find out more about Suprette’s Toronto store ›
      Photo courtesy of HarmayHarmay Hangzhou, China, by AIM Architecture
      Shanghai studio AIM Architecture transformed the second floor of a business park in the Chinese city of Hangzhou into a cosmetics store resembling a 1970s office for Harmay.
      The brand’s perfumes and make-up products are displayed in rows of yellow desks, on phoney bookshelves and on boardroom tables hidden behind frosted-glass “meeting room” doors.
      Find out more about Harmay’s Hangzhou store ›
      Photo courtesy of FormoralFormoral Hangzhou, China, by Lialawlab
      This skincare store, also in Hangzhou, was designed for Formoral by interiors studio Lialawlab on a theme of retro-futurism – meaning the future as envisioned in the past.
      With its spherical gateway, limited palette and otherworldly lighting, the space was likened to a “desert planet” by Lialawlab’s chief designer, Liya Xing.
      Find out more about Formoral’s Hangzhou store ›
      Photo is by Ye Rin MokDreams, USA, by Adi Goodrich
      Spatial designer and artist Adi Goodrich filled the Dreams lifestyle store in Los Angeles’ Atwater Village with surrealist details such as a lobster phone that references a Salvador Dalí artwork.
      A large Klein-blue rock sculpture covered in non-reflective paint provides the focal point and adds to the interior’s dreamlike feel.
      Find about more about the Dreams store in Los Angeles ›
      Photo courtesy of KithKith Paris, France, by Snarkitecture
      New York-based design studio Snarkitecture created a flagship store for American streetwear brand Kith inside a 19th-century Parisian mansion.
      It added two ceiling installations made with casts of white Nike sneakers, one lining the barrel-vaulted ceiling at the shop’s entrance and the other arranged to replicate a teardrop chandelier.
      Find out more about Kith’s Paris store ›
      Photo is by InspaceToSummer Beijing, China, by F.O.G. Architecture
      With curved walls, mirrored surfaces and faux stone, this flagship store in Beijing for aromatherapy brand ToSummer was designed to be reminiscent of a cave.
      “We chose not to directly create the natural appearance of caves but, instead, present the characteristic elements of material textures to inspire the sensory experience,” explained Chinese studio F.O.G. Architecture, which created the space.
      Find out more about ToSummer’s Beijing store ›
      Photo courtesy of Forte ForteForte Forte, USA, by Forte Forte 
      Italian fashion label Forte Forte’s art director Robert Vattilana designed its Los Angeles boutique based on the “volumes and lines of Californian modernism”.
      The shop features light fixtures inspired by James Turrell artworks, a circular golden changing room and two giant stones taken from the Palm Springs desert balanced on top of one another in front of full-height muslin curtains.
      Find out more about Forte Forte’s Los Angeles store ›
      Photo courtesy of GlossierGlossier Seattle, USA
      Beauty brand Glossier is known for the playful, pastel-coloured interiors created by its in-house design team at its physical outlets.
      At the centre of this store in Seattle is a sculpture of a large boulder covered in moss and colourful mushrooms, surrounded by contrasting pale-pink furniture.
      Find out more about Glossier’s Seattle store ›

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      Bala's SoHo store by Ringo Studio features oversized fitness equipment

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      Brooklyn-based Ringo Studio has created a pastel “playground” as the first retail space for fitness brand Bala in New York City, which includes scaled-up versions of its products.

      Founded by Natalie Holloway and Max Kislevitz, who appeared on reality TV show Shark Tank, Bala sells weights, bands and other fitness equipment in a range of candy colours.
      Bala’s New York City store includes giant versions of the brand’s fitness productsRingo Studio founder Madelynn Ringo, the former retail designer for cosmetics brand Glossier, cold-called the duo and asked them to keep her in mind when they opened their first physical retail space.
      So when the opportunity arose to take over a 1,300-square-foot (120-square-metre) space at 99 Spring Street in SoHo, Ringo was brought on to translate the brand’s aesthetic into interior design.
      A weighted ankle Bangle becomes a leather seat for customersThe products are typified by soft, rounded shapes, so these were replicated in features around the store.

      “The space invites visitors to work out amid scaled-up versions of Bala’s visually compelling products,” Ringo said. “These sculptural elements create nooks for testing, touching, and trying out in-person.”
      The entrance is via a black hoop that resembles Bala’s Power RingThe entrance to the store is under a black arch that resembles one of the brand’s signature products: The Power Ring.
      Beyond, a pale green counter displays a variety of weights in the same hue as its curved top. Further areas are also colour-matched with the items on show.
      Products are colour-coordinated with their display areas”Organised chromatically, distinct zones immerse visitors in the colour space of the band, heightening the sense of place and identification with the brand,” Ringo said.
      A giant 12-foot-tall version of the Bala Beam is propped up against a mirrored wall that is divided by vertical light strips.
      Mirrored walls allow customers to test out the products as if they were in a gymOn the opposite side, an oversized replica of a Bangle – used as ankle weight – swoops down from the ceiling to form a squishy leather seat.
      Through a pale blue arch is another space decorated entirely in pink, from the walls, ceiling and counter, to velvet fitting-room curtains and a furry carpet.

      Glossier Flagship in New York includes soft-pink plasterwork and a Boy Brow Room

      The space was fabricated by New York-based Konduit, which specialises in scenic design, curved surfaces and custom finishes.
      The team worked with Ringo Studio to match the distinct matte sheen and exact colours of the Bala products across the scaled-up design elements.
      At the back is an entirely pink room, hosting more products and fitting roomsOutside of retail hours, the store is also intended to host fitness programs that incorporate the various products.
      “It’s a Balacise playground to introduce customers to their innovative products and encourage them to test and experiment,” Ringo said.
      The back room is lined with a furry pink carpetPastels have been a popular choice of palette for stores and boutiques over the past few years, particularly in New York City.
      Brands like Everlane, The Arrivals, and of course, Glossier, all chose similarly soft shades for their shop interiors in the city.
      The photography is by Anna Morgowicz.

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      Meta to open first physical retail shop for virtual reality products

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      Social media brand Meta, formerly the Facebook Company, is opening its first permanent Meta Store for customers to purchase its virtual reality products as a “gateway to the metaverse”.

      The 1,550-square-foot shop will open on 9 May in Burlingame, California, near the company’s Reality Labs campus – a research and development hub for virtual reality products.
      Meta Store is the social media company’s first physical storeHead of Meta Store Martin Gilliard said that the shop will demonstrate how the brand’s products are a “gateway” to the metaverse” – a parallel virtual world where people operate as avatars.
      “The Meta Store is going to help people make that connection to how our products can be the gateway to the metaverse in the future,” he said.
      It is located in California close to the company’s Reality Labs campusIn the shop, which will be open Monday to Friday, customers will be able to try out and play games on Oculus Quest 2, an updated version of the virtual reality headset Oculus Go, in a dedicated demo area.

      A large, floor-to-ceiling LED screen will project what is being seen in the headset.
      Meta’s video-calling device Portal will be displayed on backlit wooden shelves on the main shop floor. Customers will be able to try out Portal in another demo area, as well as place video calls to retail associates to see the gadget in action.
      Customers will be able to try virtual reality productsA separate cubicle with glass walls is reserved for Meta’s selection of Ray-Ban Stories, smart glasses that allow wearers to record videos via in-built 5MP cameras. Visitors will be able to try a range of style, colour and lens variations.
      Unlike the other products in Meta Store, the glasses will not be available to purchase in-store. Customers will have to order them directly from sunglass retailer Ray Ban’s website.

      Facebook to open pop-up cafes to give users privacy checkups

      Other accessories such as headphones, earphones and charging cables will also be on show and available to purchase in the store.
      “We’re not selling the metaverse in our store, but hopefully people will come in and walk out knowing a little bit more about how our products will help connect them to it,” explained Gilliard.
      “Once people experience the technology, they can gain a better appreciation for it.”
      The store will house virtual reality headsets, smart glasses and Meta’s video calling deviceMeta’s first physical store represents the company’s move further into what it calls a “social metaverse company” and away from its origins as a social media company. Last year the brand changed its name from Facebook to Meta.
      Gilliard also said that the Burlingame store marks Meta’s expansion further into the retail sphere.
      “Having the store here in Burlingame gives us more opportunity to experiment and keep the customer experience core to our development,” said Gilliard. “What we learn here will help define our future retail strategy.”
      The minimalist store displays products on wooden shelvingA number of brands are working on real-life and metaverse cross-over products, such as shoe brand Giuseppe Zanotti, which has released a digital edition of its Cobras trainers in the metaverse.
      Design studio Layer recently unveiled a pair of smart glasses for tech company Viture that lets the user play games or stream media via a virtual screen.
      Photos are courtesy of Meta.

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      Superette models playful cannabis dispensary on Italian deli

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      Green and beige checkerboard flooring, deli props and tomato red hues feature in this marijuana dispensary in Toronto, designed by Superette’s in-house design team.

      Named The Annex after its location within the Annex neighbourhood of Toronto, the latest marijuana store by Superette is a 500-square-foot cannabis dispensary-cum-hangout space for local young adults.
      The exterior of The Annex cannabis dispensary has green and beige striped awningsIt sits a few blocks away from two college campuses, the University of Toronto’s St. George campus and George Brown College’s Casa Loma campus.
      For the new space, the company turned to the “convivial spirit” of the college canteen for inspiration, aiming to appeal to the student demographic walking through its doors.

      The same retro colour and pattern theme is continued inside”Taking design cues from the convivial spirit of the college canteen, The Annex offers a one of a kind experience where students aged 19 and above can conveniently purchase and consume cannabis, as well as work and socialize,” said the brand.
      “This highly nostalgic and immersive space is rooted in one of our favourite communities.”
      Marijuana paraphernalia and cool drinks are displayed on lime green shelvesFull of entertaining colours and quirky objects, The Annex’s floors are covered in green and white square tiles which match the awnings on the store’s exterior.
      Marijuana products are displayed on lime green walls and shelves while contrasting splashes of tomato red was used for the stools and hanging pendant lights.
      The designers drew on the nostalgic interiors of a classic Italian deliSuperette is French for mini supermarket and all of the brand’s shops take cues from retro-themed eateries like old school diners and bodegas.
      The Annex takes cues from an Italian deli.

      Superette cannabis dispensary in Toronto resembles a retro grocery store

      A deli counter at the back of the store contains an array of pre-rolled joints and different strains and strengths of cannabis, while stools designed to recall a canteen are positioned next to the windows.
      “All of our shops pay homage to similarly familiar and nostalgic retail environments from diners, bodegas, to flower shops, and subway newsstands,” said the brand.
      They hope that the jovial design attracts local studentsAlongside pre-rolled marijuana joints and cannabis, customers can purchase cannabis paraphernalia including bongs, ashtrays and lighters. They can also peruse a selection of other homeware items such as candles and mugs.
      A slew of dispensaries have cropped up in the city of Toronto following the legalisation of marijuana in Canada.
      Among these is a minimal store by architecture studio StudioAC that has sheets of industrial grating over the product displays and a dispensary with mirrored ceilings by Toronto-based designer Paolo Ferrari.
      The photography is courtesy of Superette.

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