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      Vincent Van Duysen transforms Milanese palazzo into “sensual” Ferragamo store

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      Belgian architect Vincent Van Duysen has completed a boutique in Milan for Italian fashion house Ferragamo, featuring red marble panels and an alcove covered in ceramic petals that offset the original Renaissance-style interiors.

      The store is located within Palazzo Carcassola Grandi, which was originally built in the 15th century and now occupies a prime spot on Milan’s Montenapoleone fashion street.
      Vincent Van Duysen has designed Ferragamo’s Montenapoleone boutiqueThe palazzo was remodelled in the 19th century when it was home to Emilio Morosini – a member of the Italian unification and independence movement known as the Risorgimento.
      Van Duysen chose to retain much of the building’s historic character while introducing some surprising contemporary details.
      Footwear is displayed in a large salon”With this project, we tried to express a timeless Italianicity that is steeped in Ferragamo’s DNA,” said Van Duysen. “A sensual theatrical setting, where the scenic screen is luxuriously elevated and used as a backdrop and space dividing element at the same time.”

      “The skilful juxtaposition of modern, essential elements and materials with existing structures such as the columns and the cross vaults creates a pleasing contrast that enhances every feature.”
      An alcove is decorated in ceramics by Andrea MancusoAt the heart of the 280-square-metre interior is a large salon for displaying Ferragamo’s footwear. A minimal material palette comprising Venetian stucco walls, stone flooring and off-white painted ceilings allows the original details to stand out.
      Large mirrors set in simple bronze frames enhance the sense of space, while slabs of mottled Napoleon Red marble provide a punchy contrast that nods to the favourite colour of the company’s founder, Salvatore Ferragamo.
      The rest of the spaces are organised and designed to evoke the rooms of a grand villa, each with a unique character tailored to reflect the collections it holds.

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      “The design originates far in the past, in the person of Salvatore Ferragamo himself, who liked to receive his customers as if in his home living room,” explained Marco Gobbetti, Ferragamo’s CEO and managing director.
      “This was precisely how he thought of his shop, as a place to come together and converse. This starting point has brought us to this contemporary expression of the intimacy of home and Italian-ness.”
      As customers move through the sequence of rooms, they come across areas dedicated to footwear, bags, accessories and clothing, before finally descending a short stone staircase to reach a space displaying silk items.
      Marble detailing features throughout the storeFerragamo worked with contemporary designers and gallerists to curate a collection of unusual objects and furniture intended to embody the store’s “contemporary Renaissance spirit”.
      An alcove visible through one of the windows is covered in sea-blue ceramics crafted by Andrea Mancuso of Milanese studio Analogia Project, using the same technique he developed for the Aquario collection for Nilufar Gallery in 2022.
      Mancuso also used the circular ceramic petals, intended to evoke fantastical aquatic flora, to form a display table placed at the boutique’s entrance.
      Side tables by Andrea Anastasio stand in the vestibule next to the changing roomsSide tables found in spaces including a lounge-like vestibule next to the changing rooms are from Andrea Anastasio’s Corallium collection for Giustini/Stagetti Gallery and consist of coloured stone pieces stitched together using leather string.
      JoAnn Tan’s Stockholm-based studio created the display tables seen in the windows, which are covered with leather fringe reclaimed from Ferragamo’s production sites.
      Van Duysen is known for his multidisciplinary work for the hospitality, fashion and furniture sectors, and has been the creative director of Italian design brand Molteni&C since 2016.
      JoAnn Tan’s fringed display tables can be seen from the outsideAs part of his role, the architect has revamped the firm’s corporate showroom in Giussano, Italy, and designed a “palazzo-like” showroom in New York.
      Salvatore Ferragamo established his first business focusing on ladies’ footwear in 1927. In addition to footwear, the firm now produces luxury goods such as bags, accessories and ready-to-wear clothing, all of which are displayed at the Via Montenapoleone showroom.
      In 2022, British graphic designer Peter Saville updated Ferragamo’s brand identity, replacing its handwritten logo with a custom serif typeface that references stone inscriptions.

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      James Shaw installs jumbo foot in London Camper store

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      British designer James Shaw has renovated a shop for fashion brand Camper on London’s Regent Street, which features a giant foot-shaped sculpture that functions as a till and a bench for trying on shoes.

      Located in a ground-level room within a building on Regent Street in central London, the store reopened last week.
      James Shaw has renovated the Camper store on Regent StreetShaw redesigned the interiors to reflect the Mallorcan heritage of Spanish footwear company Camper – a brand known for its bold and colourful creations.
      The designer constructed a 3.5-metre-tall sculpture in the shape of an oversized foot, which was covered in terracotta-hued wool and positioned on the shop floor.
      His design includes a jumbo footVisible from the street, the cartoon-like structure is multifunctional. It includes internal storage for products and a small booth that houses the till.

      Shoppers are also encouraged to perch on the jumbo toes while trying on shoes, making the foot a bench as well as a display unit.
      Shaw also created recycled plastic furniture”The foot is the key feature of our proposal. Somewhat surreal and unexpected yet fully connected to Camper’s sense of playfulness and whimsy,” said Shaw.
      “Reflected in the fully mirrored wall, it appears as a giant standing in the middle of the store.”
      Walnut was used to make display unitsThe designer, who works predominantly with recycled plastic, also created lumpy yellow shelving made from extruded slabs of the material, which – like the large foot – is reflected in the floor-to-ceiling mirror that makes up one of the walls.
      Shaw also combined his trademark gloopy plastic with walnut wood to create rounded stools, positioned underneath the yellow shelves.

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      On the opposite side of the room, the designer added smooth walnut display units mounted to the wall with twisted polished metal fixtures – also custom-made by Shaw.
      At the back of the store, shoppers can rest on geometric seating topped with textured mohair and clad in mirrored metal. The recognisable red Camper logo, positioned above the seating, was also reimagined with a Shaw-style, lumpy backdrop.
      The interiors are “a nod to mid-century modernism with a warped twist”Shaw created the store’s flooring using orange resin to match the colour of the large foot as well as the painted walls and ceiling, which are all finished in similar hues.
      The mix of materials is “a nod to mid-century modernism with a warped twist,” according to Camper.
      “Mediterranean roots are present in the colour scheme, where warm earthy tones meet shades of yellow and blue,” added the brand.
      Elsewhere, designer Jorge Penadés dressed a Málaga Camper shop with materials chosen to match the brand’s warehouse while architect Kengo Kuma created scalloped shelving out of concave ceramic tiles for a Barcelona branch.
      Shaw showcased pieces of his extruded recycled plastic furniture at the 2022 edition of London Design Festival in an installation he created with his partner, Lou Stoppard, that playfully explored tensions between couples who move in together.
      The photography is courtesy of Camper.

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      ICA Stop supermarket designed as a “culinary dream come true”

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      Swedish studio Westblom Krasse Arkitektkontor and design agency Snask have revamped a supermarket in Täby, adding pastel hues and materials such as terrazzo and wood to “turn shopping into an experience”.

      The design was intended as a facelift for the store, which is part of Sweden’s ICA supermarket chain and had been given many smaller additions over the years without an overall design direction.
      Together, Snask and Westblom Krasse Arkitektkontor redesigned the 2,200-square-metre store outside of Stockholm, refreshing its interior by creating multiple themed stations.
      A pink juice bar welcomes visitors inside Täby’s ICA StopThese include a pink juice and smoothie bar, a “vegan butchery” station, a seafood and champagne bar and a bar for delicacies, designed to give ICA Stop the feel of a market hall.
      “Our main goal was to create a more personal shopping experience,” Snask creative director Freddie Öst told Dezeen.

      “We did this by modernising the brand and giving it a concept as the culinary dream come true.”
      Snask and Westblom Krasse Arkitektkontor used colours that would enhance the produceTo create clean sightlines inside the shop, which also has a restaurant space at the front, Westblom Krasse Arkitektkontor and Snask used rounded shapes throughout the interior.
      “This wasn’t just about keeping the store from turning into a sardine can,” Öst said. “It was about giving everything and everyone room to breathe – and look fabulous doing it – even products that would otherwise be blocking one another.”
      Fruit counters have ribbed sides and perforated metal shelvingFor both practical and aesthetic reasons, the bars and counters were given a ribbed effect that adds textural interest to the store interior.
      “It’s like putting pinstripes on a curve – it adds just the right amount of flair without messing with the flow,” Öst said.
      “[It’s] a classy shout out to those fluted columns from the architectural playbook,” he added. “We made store design not just functional but fashionably sleek, with a wink and a nod to the ancients.”
      Terrazzo was used for the tabletops in the restaurantThe studios used materials not usually associated with supermarkets for the interior, including lacquered wood, stainless steel and terrazzo, which was used for the tabletops in the restaurant section.
      Counters were wrapped in thick medium-density fibreboard (MDF) and fortified with steel rods to protect them against “rogue shopping carts”, while the fruit and vegetable shelves were constructed from perforated lacquered metal.

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      “We made sure to blur the lines between a regular supermarket and the nirvana of a chef, turning shopping into an experience,” Öst said.
      As the store remained open while it was being refurbished, the studios had to plan the change of the interior in different stages.
      Stainless-steel counters “pop like a comic strip”They chose to use pastel colours throughout the stores for the shelving and bars to keep the focus on the food itself.
      “We fine-tuned the entire space against a new backdrop of soothing soft blue allowing for the fresh produce to become the leading actor with its rainbow hues,” Öst said.
      “The stainless steel counters add a pop like a comic strip,” he added. “The market hall slithers like a friendly serpent, presenting an array of cheese, meats and cold cuts, guiding you through the culinary wonderland without disturbing the colours of food and packaging.”
      Snask redesigned the logo and branding for the storeAs well as the refreshed interior, Snask also worked on the branding for ICA Stop.
      “The logo was redrawn and we also added the S symbol, making it a recognizable brand marker,” Öst explained.
      “Per usual, we threw away the old ways of doing things and dialled up both colours, typography, design, architecture and fun.”
      The colourful store is located in Täby outside of StockholmThe unusual interior of the store, which is now open to customers, has divided opinions.
      “Most customers adored the change, while others… not so much. But hey, that’s the result of flipping the supermarket game on its head,” Öst concluded, adding a quote by graphic designer Tibor Kalman: “When you create something no one hates, no one loves it either”.
      Other creative grocery store designs include Wine and Egg in Los Angeles, which was designed to have a “European feel”, and the stripped-back and simple interior of supermarket Consum’s Benicàssim store.
      The photography is by Mikael Lundblad och Jesper Westblom.

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      Chai Guys Portobello cafe interior evokes “the colour of spices”

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      Local studio SODA has used warm colours and natural materials to create the first store for tea brand Chai Guys on Portobello Road in London’s Notting Hill neighbourhood.

      The studio drew on the “informal nature” of drinking masala chai tea when designing the interior for the cafe – the first one for the Chai Guys brand, which has previously operated from market stalls.
      The Chai Guys cafe is located on Portobello Road in London”We wanted to keep true to the informal nature of drinking chai by creating a grounded space with low-level seating where there is always room for one more by pulling up a stool,” SODA interior designer Matilde Menezes told Dezeen.
      “The counter was kept quite low, too, to showcase the act of serving chai, which is quite theatrical.”
      The interior has plaster walls and boucle seatsThe Chai Guys Portobello cafe comprises a seating area and a front-of-house desk where the tea is prepared, as well as a bakery at the back that sells pastries.

      As many of the visitors will be getting takeaway drinks, Menezes says she wanted to provide “an impactful impression that was simple and subtle at the same time”.
      Timber panelling clads part of the wallsThe studio also aimed for the 55-square-metre space to be a peaceful refuge from hectic Portobello Road and to reference the Chai Guys branding.
      “The brand is a modern take on chai with its black dynamic typography layered over clean and minimal design,” Menezes explained.

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      “We wanted the colour palette to sit back and let the branding and product be the main event in moments such as the counter, the shopfront, and the retail shelving,” she added.
      “In areas where the branding wasn’t present, we wanted the palette to evoke the colours of the spices and standalone as a direct but understated reference to chai.”
      SODA used natural materials like leather and wood for the cafeThe studio chose to work mainly with natural materials for the interior, which features walls in Clayworks plaster.
      “Clayworks is non-toxic, has low embodied energy and carbon, is breathable, passively regulates humidity and is produced in the UK,” Menezes said.
      “On top of this, the handmade quality of each stroke and lived-in quality complemented the aesthetic we were trying to achieve.”
      A counter serves Chai tea and pastriesSODA also clad the walls in timber panelling and chose boucle and leather for the seating, adding to the store’s tactile feel.
      “Timber has its innate grain and richness, leather ages and provides sheen and the boucle appeals to the touch and is quite striking in the Masala tone,”  Menezes said.
      “All these tactile touchpoints were selected to be resilient in a high-traffic commercial space.”
      Other recent projects by SODA, which was founded by Laura Sanjuan and Russell Potter in 2012, include a colourful interior for The Office Group and a theatre with a revolving auditorium.

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      Kith Women Flagship in Soho combines walnut and pink marble

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      American fashion brand Kith has returned to the location of its first Manhattan flagship to open a women-dedicated store, in which olive trees grow up through display podiums.

      The inaugural Kith Women Flagship in Soho opened last December at 644 Broadway, the same historic landmark building where the brand debuted its Manhattan retail offering in 2011.
      Custom-built podiums run through the middle of the Kith Women flagship store in SohoPreviously the Manhattan Savings Institute Bank, the red sandstone and brick structure’s exterior features wrought iron gates at the entrance and set the tone for the materials palette inside.
      Kith founder and creative director Ronnie Fieg designed the interiors to include signature elements of the brand’s retail concepts, but with adjustments to acknowledge its context.
      The main room displays apparel and accessories in walnut and brass-trimmed niches”The ambiance exudes modern elegance with its warm and calming aura, constructed with materials like Venetian plaster, travertine, and rosa aurora [marble],” said the Kith team.

      The spacious main room benefits from tall ceilings and an open floor plan, and presents Kith Women in-house and multi-brand ready-to-wear apparel against Venetian plaster and Kith monogrammed suede wallpaper.
      In a room dedicated to footwear, shoes are presented on travertine shelvesClothing is displayed on rails installed in walnut and brass-trimmed niches around the perimeter, with accessories like hats and bags placed on shelves above.
      A row of square walnut podiums runs through the middle of the room, each with an olive tree growing up through the centre of its pink marble surface.
      A cafe and flower shop is run in partnership with PlantShed, and features mosaic floors and a fluted marble service counterCustom-built by Brooklyn-based woodworker Mark Jupiter, these units contain drawers for product storage, and alternating ones are topped with glass vitrines for showcasing jewellery and other small accessories.
      Oak flooring is laid in a grid pattern transversed by walnut strips, and the darker wood also lines the fitting rooms.

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      Footwear has a dedicated room, in which shoes are displayed on shelves with integrated lighting that run from one end to the other.
      “Entering the footwear space, you will find a grand arched plaster ceiling, travertine shelves, and a custom chandelier from Italy by Viabizzuno,” the team said.
      The cafe leads out to a courtyard behind the historic building’s wrought iron gatesIn the final room is a cafe run in partnership with New York-based flower and plant shop PlantShed, which serves light bites and drinks and offers custom floral arrangements.
      The space features a mosaic tiled floor, walnut wall panelling, a service counter with a fluted pink marble front and floral displays on stepped stone plinths.
      The cafe leads out to a courtyard area behind the building’s impressive iron gates, which furnished with cafe tables and chairs in between topiary plants shaped into spirals.
      Kith Women is located at 644 Broadway, the same building where the brand opened its original flagship retail space in 2011Feig also designed Kith’s recently opened Williamsburg store, located in the 25 Kent Plaza office building where the brand also has its corporate offices.
      The company had previously worked with design studio Snarkitecture on its retail spaces around the world, including outposts in Miami, Los Angeles and Paris.
      The photography is courtesy of Kith.

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      Italian modernist architecture informs Bottega Veneta store in historic Milan galleria

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      Fashion house Bottega Veneta has opened a boutique designed by its creative director Matthieu Blazy inside the Galleria Vittorio Emanuele II shopping arcade in Milan.

      Bottega Veneta’s two-storey store is distinguished by three primary materials: glass, Italian walnut and green Verde Saint Denis marble.
      A spiral staircase greets shoppers at the Bottega Veneta store in MilanThis trifecta is applied in strict grids to evoke Italian modernism and provide an organising principle in the various rooms.
      “There are different experiences of space in the store,” said Blazy. “I wanted to express the idea of a domestic interior referring to Italian modernist architecture that contrasts with the aesthetic of a spaceship and to capture the intimacy and the imagination of getting dressed.”
      Grids are used throughout the store to organise materialsFrom the galleria, shoppers are greeted by a dramatic spiral staircase made entirely from Italian walnut – a material used throughout the interior as panelling, modular shelving and furniture.

      Green marble is laid in squares across the floors, separated by strips of walnut and occasionally swapped for larger patches of dark green wool carpet.
      Glass blocks are integrated into the walls and ceilingsSquare glass blocks are similarly arranged into grids across walls and ceilings, illuminated from behind to produce a soft warm glow throughout the store.
      Green leather chairs and benches are accompanied by custom rounded wood tables and stools to form lounge areas.
      “Throughout the space, soft textures are found in leather seating and wool carpets, while modular shelving units build a sense of discovery and play,” Bottega Veneta said.
      The fitting rooms feature leather niches that provide a place to sitFitting rooms are fully lined in walnut, except for leather-wrapped niches that provide a small seat, giant mirrors with built-in lighting and more green carpet.
      Sculptural polished metal elements form the door pulls and clothes hooks, their smooth surfaces contrasting with the more textured golden planters and entrance handles.

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      On the upper level, recesses formed by the Galleria’s arched windows provide nooks for seating and plants, as places to look out onto the highly decorative arcade.
      Designed in 1861 by architect Giuseppe Mengoni, the neo-classical Galleria Vittorio Emanuele II is one of Milan’s most desirable shopping destinations.
      Polished metal sculptures form door pulls and clothing hooks in the fitting roomsThe four-storey, glass-vaulted double arcade is located in the city centre, close to other landmarks like the Duomo and the Teatro alla Scala.
      The new Bottega store is the latest to open under Blazy since he took the reigns of the luxury brand in 2021, following locations on London’s Sloane Street and the Avenue Montaigne in Paris.
      The new store is located in the historic Galleria Vittorio Emanuele II shopping arcadeFor the brand’s Spring Summer 2023 runway show, Bottega Veneta collaborated with Italian designer Gaetano Pesce, who envisioned a colourful resin-covered floor and 400 bespoke cotton-and-resin chairs for the set.
      Pesce later went on to create a pair of handbags for the brand, which were designed to suggest different bucolic landscapes.
      The photography is courtesy of Bottega Veneta.

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      Standard Architecture refreshes interiors of pink Paul Smith store in LA

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      British fashion label Paul Smith’s iconic pink store in Los Angeles has received an interior makeover from Standard Architecture.

      Standard Architecture collaborated with the Paul Smith design team to reimagine the 4,740-square-foot (440 square metres) store on Melrose Avenue, West Hollywood.
      Standard Architecture and the Paul Smith team reorganised the LA store to better define the brand’s different collectionsThe studios also created a new VIP entrance patio for the building, which is notorious for its bright pink exterior that has become a pilgrimage spot for amateur photoshoots.
      “The primary goal was to enhance the overall customer experience within the store, which was achieved by creating a more cohesive and immersive shopping environment across the different brand departments,” said Standard Architecture.
      Stone-clad partitions help to define areas, but don’t reach the exposed timber ceilingThe entrance to the store – the only opening in the giant pink wall that faces the parking lot – leads shoppers through a glossy red metal vestibule into the main retail space.

      Clearly defined yet interconnected areas for the menswear, womenswear and homeware collections help with navigation around the store.
      Long brass rails are used to present tailoringPartitions clad in dappled beige stone frame these zones, but don’t reach the exposed timber ceiling, to retain the sense of openness.
      In places, the stone walls are inlaid with mosaic-style artworks depicting abstract flora, which add splashes of colour to the warm-toned surfaces.
      Paul Smith’s collaborations with Gufram and Anglepoise are among the pieces on showBlack track lighting is suspended from the rafters, spotlighting the various clothing displays and lounge areas furnished with midcentury-style sofas and armchairs that are dotted around the store.
      Long brass rails that appear to be suspended in midair are used to display suit jackets, which are carefully arranged by colour.
      Shoes are presented on stepped white ledges that resemble bleacher seatingIn an area dedicated to accessories, the shoes and bags are lined up on stepped white ledges that resemble bleacher seating.
      Walnut is used for accents including shelving, door frames, and podiums, as well as for a large open storage system with compartments for presenting individual products and a row of sculptures by Alexander Calder.

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      Founded by fashion designer Paul Smith in 1970, his eponymous brand is synonymous with the brightly coloured stripes applied to many of its apparel products and other collaborations.
      Many of these appear throughout the store, including a colour-tinted Anglepoise desk lamp and a striped version of Gufram’s cactus-shaped coat stand.
      Entry to the store is via a vestibule wrapped in glossy red metal”Overall, the design reflects a deep understanding of the brand’s identity, which places a strong emphasis on the use of colour and attention to detail,” Standard Architecture said.
      Paul Smith retail spaces around the world are equally playful. On London’s Albemarle Street, its boutique has a patterned cast-iron facade by 6a Architects, while the shop in Seoul is encased in a curving concrete shell by System Lab.
      The store on Melrose Avenue is an icon in Los Angeles thanks to its bright pink facadesStandard Architecture was founded by Silvia Kuhle and Jeffrey Allsbrook, who discussed their work with Dezeen during our Virtual Design Festival in 2020.
      Past projects by the firm include a Hollywood Hills residence with a cantilevered swimming pool and a minimal showroom for fashion brand Helmut Lang – which was located just a few blocks from the Paul Smith store before it shuttered.
      The photography is by Genevieve Garruppo.

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      Yatofu fosters “relaxed holiday atmosphere” in Jianze showroom

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      Design studio Yatofu has completed a furniture showroom in Hangzhou, China, featuring a playful pastel colour palette and a display area housed on a steel-mesh platform.

      The 80-square-metre retail space belongs to Chinese design brand Jianze and forms part of an emerging cultural district in the city’s Liangzhe New Town.
      Jianze’s facade features a floor-to-ceiling opening with retractable glazed doorsYatofu set out to create a “relaxed holiday atmosphere” inside the showroom, which was influenced by the semi-public garden terraces found in European cities and features a full-height opening with retractable glazed doors that connect it with the outdoors.
      “This blurring of the boundary between the inside and outside allows passing pedestrians to easily observe the activities that take place within the showroom while maintaining visual continuity between the street level and interior space,” the studio explained.
      A sage green steel platform creates an additional display areaInside the space, Yatofu used contrasting colours and materials to portion up the floor area while introducing a whimsical touch to reflect Jianze’s products.

      One example is the decision to juxtapose glossy white floor tiles and rough pink micro-cement to create a visual separation between different zones.
      The space is divided by contrasting flooring”The playfulness of the flooring’s colour and configuration evokes a sense of joy and vibrancy, inviting visitors to linger and explore the brand and its products with wonder and curiosity,” said Yatofu.
      The delicate colour scheme also contrasts with the raw concrete ceiling, where exposed ducting and lighting tracks add to the industrial feel.
      The studio designed the showroom as a versatile space for eventsClose to the centre of the open room, a lightweight steel mezzanine provides additional space for displaying some of Jianze’s furniture. A spiral stair in one corner offers a fun and space-efficient way of accessing the platform.
      The raised enclosure is clad in a perforated steel mesh that allows its contents to remain visible as visitors walk around the space below.

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      The structure is painted a light shade of sage green that complements the pink micro-cement walls and floors, adding to the calming feel of the interior.
      Built-in cabinets and shelving made from pale birch wood add tone and texture to the space. The wood was also used to create a monolithic desk in one corner that functions as a service and payment area.
      Steel pegs form an adjustable display systemOn a nearby wall, rows of detachable stainless steel pegs form an adjustable display system that can be used to support various products.
      This use of flexible displays combined with the unconventional partitioning of space contributes to “an experience that exists somewhere between a pop-up and conventional showroom”, according to Yatofu.
      The mezzanine was wrapped in perforated metal meshThe versatile space can function both as a showroom and a place for hosting events such as exhibitions or markets, in particular thanks to its connection with the surrounding public realm.
      “The showroom invites its visitors to connect to the brand through a concept that communicates joy, ease, acceptance and a willingness to share in the appreciation of lifestyle and home,” the studio said.
      The platform was painted sage green to complement the pink walls and floorsYatofu was founded in Helsinki, Finland, in 2017 and now operates globally, working across disciplines including interior architecture, product and furniture design, visual communication and strategic design.
      The studio has previously converted a post office in Zhejiang into a boldly coloured gift shop and events space, and designed the interiors for a teahouse in Helsinki featuring a palette of brick, oak and oxidised steel.
      The photography is by Wen Studio.

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