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    Italian modernist architecture informs Bottega Veneta store in historic Milan galleria

    Fashion house Bottega Veneta has opened a boutique designed by its creative director Matthieu Blazy inside the Galleria Vittorio Emanuele II shopping arcade in Milan.

    Bottega Veneta’s two-storey store is distinguished by three primary materials: glass, Italian walnut and green Verde Saint Denis marble.
    A spiral staircase greets shoppers at the Bottega Veneta store in MilanThis trifecta is applied in strict grids to evoke Italian modernism and provide an organising principle in the various rooms.
    “There are different experiences of space in the store,” said Blazy. “I wanted to express the idea of a domestic interior referring to Italian modernist architecture that contrasts with the aesthetic of a spaceship and to capture the intimacy and the imagination of getting dressed.”
    Grids are used throughout the store to organise materialsFrom the galleria, shoppers are greeted by a dramatic spiral staircase made entirely from Italian walnut – a material used throughout the interior as panelling, modular shelving and furniture.

    Green marble is laid in squares across the floors, separated by strips of walnut and occasionally swapped for larger patches of dark green wool carpet.
    Glass blocks are integrated into the walls and ceilingsSquare glass blocks are similarly arranged into grids across walls and ceilings, illuminated from behind to produce a soft warm glow throughout the store.
    Green leather chairs and benches are accompanied by custom rounded wood tables and stools to form lounge areas.
    “Throughout the space, soft textures are found in leather seating and wool carpets, while modular shelving units build a sense of discovery and play,” Bottega Veneta said.
    The fitting rooms feature leather niches that provide a place to sitFitting rooms are fully lined in walnut, except for leather-wrapped niches that provide a small seat, giant mirrors with built-in lighting and more green carpet.
    Sculptural polished metal elements form the door pulls and clothes hooks, their smooth surfaces contrasting with the more textured golden planters and entrance handles.

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    On the upper level, recesses formed by the Galleria’s arched windows provide nooks for seating and plants, as places to look out onto the highly decorative arcade.
    Designed in 1861 by architect Giuseppe Mengoni, the neo-classical Galleria Vittorio Emanuele II is one of Milan’s most desirable shopping destinations.
    Polished metal sculptures form door pulls and clothing hooks in the fitting roomsThe four-storey, glass-vaulted double arcade is located in the city centre, close to other landmarks like the Duomo and the Teatro alla Scala.
    The new Bottega store is the latest to open under Blazy since he took the reigns of the luxury brand in 2021, following locations on London’s Sloane Street and the Avenue Montaigne in Paris.
    The new store is located in the historic Galleria Vittorio Emanuele II shopping arcadeFor the brand’s Spring Summer 2023 runway show, Bottega Veneta collaborated with Italian designer Gaetano Pesce, who envisioned a colourful resin-covered floor and 400 bespoke cotton-and-resin chairs for the set.
    Pesce later went on to create a pair of handbags for the brand, which were designed to suggest different bucolic landscapes.
    The photography is courtesy of Bottega Veneta.

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    Standard Architecture refreshes interiors of pink Paul Smith store in LA

    British fashion label Paul Smith’s iconic pink store in Los Angeles has received an interior makeover from Standard Architecture.

    Standard Architecture collaborated with the Paul Smith design team to reimagine the 4,740-square-foot (440 square metres) store on Melrose Avenue, West Hollywood.
    Standard Architecture and the Paul Smith team reorganised the LA store to better define the brand’s different collectionsThe studios also created a new VIP entrance patio for the building, which is notorious for its bright pink exterior that has become a pilgrimage spot for amateur photoshoots.
    “The primary goal was to enhance the overall customer experience within the store, which was achieved by creating a more cohesive and immersive shopping environment across the different brand departments,” said Standard Architecture.
    Stone-clad partitions help to define areas, but don’t reach the exposed timber ceilingThe entrance to the store – the only opening in the giant pink wall that faces the parking lot – leads shoppers through a glossy red metal vestibule into the main retail space.

    Clearly defined yet interconnected areas for the menswear, womenswear and homeware collections help with navigation around the store.
    Long brass rails are used to present tailoringPartitions clad in dappled beige stone frame these zones, but don’t reach the exposed timber ceiling, to retain the sense of openness.
    In places, the stone walls are inlaid with mosaic-style artworks depicting abstract flora, which add splashes of colour to the warm-toned surfaces.
    Paul Smith’s collaborations with Gufram and Anglepoise are among the pieces on showBlack track lighting is suspended from the rafters, spotlighting the various clothing displays and lounge areas furnished with midcentury-style sofas and armchairs that are dotted around the store.
    Long brass rails that appear to be suspended in midair are used to display suit jackets, which are carefully arranged by colour.
    Shoes are presented on stepped white ledges that resemble bleacher seatingIn an area dedicated to accessories, the shoes and bags are lined up on stepped white ledges that resemble bleacher seating.
    Walnut is used for accents including shelving, door frames, and podiums, as well as for a large open storage system with compartments for presenting individual products and a row of sculptures by Alexander Calder.

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    Founded by fashion designer Paul Smith in 1970, his eponymous brand is synonymous with the brightly coloured stripes applied to many of its apparel products and other collaborations.
    Many of these appear throughout the store, including a colour-tinted Anglepoise desk lamp and a striped version of Gufram’s cactus-shaped coat stand.
    Entry to the store is via a vestibule wrapped in glossy red metal”Overall, the design reflects a deep understanding of the brand’s identity, which places a strong emphasis on the use of colour and attention to detail,” Standard Architecture said.
    Paul Smith retail spaces around the world are equally playful. On London’s Albemarle Street, its boutique has a patterned cast-iron facade by 6a Architects, while the shop in Seoul is encased in a curving concrete shell by System Lab.
    The store on Melrose Avenue is an icon in Los Angeles thanks to its bright pink facadesStandard Architecture was founded by Silvia Kuhle and Jeffrey Allsbrook, who discussed their work with Dezeen during our Virtual Design Festival in 2020.
    Past projects by the firm include a Hollywood Hills residence with a cantilevered swimming pool and a minimal showroom for fashion brand Helmut Lang – which was located just a few blocks from the Paul Smith store before it shuttered.
    The photography is by Genevieve Garruppo.

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    Yatofu fosters “relaxed holiday atmosphere” in Jianze showroom

    Design studio Yatofu has completed a furniture showroom in Hangzhou, China, featuring a playful pastel colour palette and a display area housed on a steel-mesh platform.

    The 80-square-metre retail space belongs to Chinese design brand Jianze and forms part of an emerging cultural district in the city’s Liangzhe New Town.
    Jianze’s facade features a floor-to-ceiling opening with retractable glazed doorsYatofu set out to create a “relaxed holiday atmosphere” inside the showroom, which was influenced by the semi-public garden terraces found in European cities and features a full-height opening with retractable glazed doors that connect it with the outdoors.
    “This blurring of the boundary between the inside and outside allows passing pedestrians to easily observe the activities that take place within the showroom while maintaining visual continuity between the street level and interior space,” the studio explained.
    A sage green steel platform creates an additional display areaInside the space, Yatofu used contrasting colours and materials to portion up the floor area while introducing a whimsical touch to reflect Jianze’s products.

    One example is the decision to juxtapose glossy white floor tiles and rough pink micro-cement to create a visual separation between different zones.
    The space is divided by contrasting flooring”The playfulness of the flooring’s colour and configuration evokes a sense of joy and vibrancy, inviting visitors to linger and explore the brand and its products with wonder and curiosity,” said Yatofu.
    The delicate colour scheme also contrasts with the raw concrete ceiling, where exposed ducting and lighting tracks add to the industrial feel.
    The studio designed the showroom as a versatile space for eventsClose to the centre of the open room, a lightweight steel mezzanine provides additional space for displaying some of Jianze’s furniture. A spiral stair in one corner offers a fun and space-efficient way of accessing the platform.
    The raised enclosure is clad in a perforated steel mesh that allows its contents to remain visible as visitors walk around the space below.

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    The structure is painted a light shade of sage green that complements the pink micro-cement walls and floors, adding to the calming feel of the interior.
    Built-in cabinets and shelving made from pale birch wood add tone and texture to the space. The wood was also used to create a monolithic desk in one corner that functions as a service and payment area.
    Steel pegs form an adjustable display systemOn a nearby wall, rows of detachable stainless steel pegs form an adjustable display system that can be used to support various products.
    This use of flexible displays combined with the unconventional partitioning of space contributes to “an experience that exists somewhere between a pop-up and conventional showroom”, according to Yatofu.
    The mezzanine was wrapped in perforated metal meshThe versatile space can function both as a showroom and a place for hosting events such as exhibitions or markets, in particular thanks to its connection with the surrounding public realm.
    “The showroom invites its visitors to connect to the brand through a concept that communicates joy, ease, acceptance and a willingness to share in the appreciation of lifestyle and home,” the studio said.
    The platform was painted sage green to complement the pink walls and floorsYatofu was founded in Helsinki, Finland, in 2017 and now operates globally, working across disciplines including interior architecture, product and furniture design, visual communication and strategic design.
    The studio has previously converted a post office in Zhejiang into a boldly coloured gift shop and events space, and designed the interiors for a teahouse in Helsinki featuring a palette of brick, oak and oxidised steel.
    The photography is by Wen Studio.

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    Aro Archive store features pastel-coloured rooms and industrial control station

    Fashion retailer Aro Archive’s pastel-hued east London store was designed by founder Ariana Waiata Sheehan to evoke “a sense of otherworldliness”.

    The store, located in Shoreditch, replaces the brand’s previous, more industrial store on nearby Broadway Market and was intended to have a frivolous feel.
    The Aro Archive store has pastel-coloured floors in pink and blueThe interior has “a sense of otherworldliness, escapism and fun,” Waiata Sheehan explains, comparing it to “a mixture between a mushroom trip and going to visit someone’s rich aunty who runs a gallery”.
    “We’ve always had very neutral industrial spaces,” she told Dezeen. |But you can get an industrial Zara these days, so time to switch it up and go full personality, which has been scary but so worth it.”
    It is located inside an old Victorian warehouseLocated inside a five-storey former Victorian warehouse, Aro Archive, which sells pre-owned clothing by avant-garde designers, was organised so that each floor has a different colour.

    Monochrome pastel pink, blue and white hues decorate the different levels, which also feature a wide range of reclaimed and recycled materials, furniture and artworks.
    Founder Ariana Waiata Sheehan created the interior design”The pink floor is supposed to feel very warm, womb-like and enclosed,” Waiata Sheehan said. “The blue floor is more light and otherworldly. And the two white floors are very ethereal and calm.”
    White duvet covers by fashion house Maison Martin Margiela were used to create curtains for the changing rooms, while interior pillars are made from reclaimed 1990s metal lamp posts that the designer sourced from a scrapyard in Preston.
    Duvet covers by Maison Martin Margiela frame the changing rooms”The building and surrounding area feel very London, so we did want to bring in a sense of that for example with the lamp posts, metal works and details, bright neon lights and so forth,” Waiata Sheehan said.
    She sourced a number of unusual furnishings for the Aro Archive store, including an industrial control station from a paper-manufacturing plant that is now used as a till.

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    “The industrial paper control station I’ve been watching on eBay for nearly 4 years, waiting for a time I had the space to buy it,” Waiata Sheehan explained. “I wanted something different to the normal till, they’re all so boring and square.”
    The store also has another large metal till and metal drawers that originally came from a 1980s Mary Quant store and were rescued from a squat in Hackney Wick.
    A large metal till was originally from a Mary Quant storeWaiata Sheehan also sourced several smaller pieces for the boutique, where customers can purchase everything down to the artwork, furniture and accessories.
    “I do all the buying so everything is here because I love it in some way,” she explained. “But in terms of favourite pieces in store right now?”
    “For fashion, it’s the Rick Owens orange shearling gimp mask gilet, for objects the Shirin Guild ceramic incense holders and for furniture the wobbly glass table with magazine racks.”
    Waiata Sheehan bought an old industrial control station from eBayWaiata Sheehan hopes the Aro Archive boutique will feel like a home away from home and help to create a community feel in the area.
    “I think Shoreditch is lacking a sense of community and I wanted to work that into the space,” she said. “The feeling of a chaotic family home and a feeling of togetherness.”
    Lampposts from a scrapyard form pillars inside the storeOther London stores with notable interior design recently covered on Dezeen include Swedish fashion brand Toteme’s newly-opened Mayfair store and a Coach pop-up store at Selfridges that had fixtures made from recyclable materials.
    The photography is by John Munro.

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    Yellow lighting illuminates Le Père store in New York by BoND

    New York architecture studio BoND has used tubular lighting to create a bright yellow glow inside this men’s apparel store on Manhattan’s Lower East Side.

    The first flagship for cult fashion label Le Père occupies a 1,000-square-foot (93-square-metre) corner unit on Orchard Street.
    The flagship store for Le Père is largely painted white to allow the bright clothing to stand outUtilising the store’s large exposure to the street, BoND opted to create an interior that would be just as impactful from the exterior as it is once inside.
    “BoND designed the store to feel like a canvas, highlighting the design elements of the clothes while ensuring the space is a place that creators feel encouraged to spend time in,” the team said.
    A central column is encased in a translucent yellow boxThe firm’s approach was to leave the majority of the space white, allowing the boldly patterned clothing to stand out, then highlighting the fitting rooms using bright yellow lighting and surfaces.

    A structural column in the centre of the store encased in a translucent box is also fitted with lights to give off a sunny glow.
    Yellow lighting installed in the fitting rooms emits an inviting glowThis yellow aura is immediately apparent from the street and is meant to entice passersby to step inside.
    Neon lighting has seen a resurgence in retail and other commercial interiors of the past year, appearing everywhere from a Brooklyn cafe to a Calgary chicken shop.
    The tube lights were installed on either side of mirrors in the fitting rooms, which are also yellowAt Le Père, other elements like the tops of vintage Artek furniture are coloured red and black, to borrow from the street signs across the neighbourhood.
    Floor-to-ceiling curtains along the back wall create a soft and neutral backdrop for the apparel, which is displayed on industrial metal racks.
    Custom furniture pieces were designed by BoND and fabricated by Lesser MiracleWide-plank wood floors are laid across the main shop floor, which doubles as a space for gatherings, conversations, exhibitions and events.
    Custom furniture pieces including a curved bench were designed by BoND and fabricated by Brooklyn design and art studio Lesser Miracle.

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    “The design scheme blurs the lines between a store, a home and an art studio – a space that is both aspirational and livable, combining contemporary and historic elements as a playful strategy,” said the studio.
    On the exterior, a generous portion of the facade is given over to a giant billboard that Le Père will use to present its seasonal visual campaigns and artwork by the brand’s collaborators.
    A large portion of the facade is given over to a billboard to display the brand’s campaignsThe debut placement for Fall/Winter 2023 was titled And Sometimes Boys and influenced by the work of Korean visual artist Nam June Paik.
    BoND was founded by Noam Dvir and Daniel Rauchwerger, who previously designed the global headquarters and showroom for the Brazilian brand PatBo in New York.
    The glow from the yellow lighting is designed to entice in shoppers on the Lower East Side. Photo by BoNDThe duo earlier overhauled an apartment in Chelsea for themselves, turning the dark, divided space into a light-filled home.
    The photography is by Stefan Kohli, unless stated otherwise.

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    Buller and Rice salon is a showcase of plant-based materials

    East London hair salon Buller and Rice has opened a new venue with an interior design palette that includes seaweed, algae, cork and mushroom leather.

    Buller and Rice Wanstead is a salon that doubles as a lifestyle store, selling products ranging from homeware to wine.
    Company founders Anita Rice and Stephen Buller designed the interior themselves, filling it with bespoke creations from designers and makers including Natural Material Studio’s Bonnie Hvillum and Copenhagen-based Jonas Edvard.
    Buller and Rice Wanstead is a hair salon and lifestyle storeRice told Dezeen their ambition was to use as many plant-based materials as possible.
    “We wanted to deep dive into what could happen with plant matter,” she explained.

    The collaboration with Hvillum – who won the inaugural Bentley Lighthouse Award at Dezeen Awards 2023 – resulted in latex-like curtains made from a yellow algae-based material.
    The yellow-toned interior includes paper and seaweed lamps by Jonas EdvardEdvard’s contribution is a series of yellow pendant lamps made from recycled paper and seaweed, similar to those he previously made for Copenhagen burger joint, POPL.
    Rice said she spotted them by chance while enjoying a burger there. “When it turned out they were made from seaweed, I knew they were perfect,” she explained.
    Latex-like curtains by Natural Material Studio are made from algaeOther plant-based details include a cork wall and seat pads made from algae-based foam, while cushions made from mushroom leather will be added in early 2024.
    The space is also filled with plants, with many installed behind the front windows.
    Seat pads in the waiting area are made from algae foamBuller and Rice Wanstead is the third venue that the company has opened in east London, following salons in Hackney and Walthamstow.
    Rice said the project represents the latest step in a journey of exploration into eco-friendly materials.

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    Initially, they focused on simple natural materials like wood and cork. They then started experimenting with materials made from recycled waste products, including a sheet plastic made from yoghurt pots.
    “Our primary interest is in finding innovative and sustainable building materials that we can work into an aesthetically pleasing approach,” Rice said.
    Yellow tiles feature throughout the interiorThe renovation involved a complete refit of a former Chinese restaurant that had been shut down for years.
    A yellow colour scheme features throughout, marking a departure from the pink hues of the two other Buller and Rice salons.
    This shade can be found on bespoke concrete pieces created by London-based maker Smith & Goat, including an orthogonal reception desk, a wall-hung washbasin and the column-like legs of two styling stations.
    Plants can also be found throughout the spaceStainless steel features on both walls and surfaces, offering a utilitarian feel that contrasts the warmth of the yellow. “Practicality had a hand in that decision,” Rice admitted.
    The space is completed by custom-made barber chairs, frameless arch mirrors, yellow tiling and speckled vinyl flooring from manufacturer Tarkett.
    The photography is by Megan Taylor.

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    Space Projects creates Amsterdam store with thatched hut for Polspotten

    A curvilinear thatched hut has been paired with terracotta-hued tiles at the Amsterdam store for homeware brand Polspotten, which was designed by local studio Space Projects.

    The studio created the store to straddle a shop and an office for Polspotten, a furniture and home accessories brand headquartered in the Dutch capital.
    Visitors enter the Polspotten store via an oversized triangular entrancewayCharacterised by bold angles and arches, the outlet features distinctive terracotta-coloured walls and flooring that nod to traditional pots, Space Projects founder Pepijn Smit told Dezeen.
    “The terracotta-inspired colours and materials refer to the brand’s first product, ‘potten’ – or pots,” said Smit, alluding to the first Spanish pots imported by Erik Pol when he founded Polspotten in the Netherlands in 1986.
    The interconnected spaces are delineated by cutoutsLocated in Amsterdam’s Jordaan neighbourhood, the store was arranged across a series of open-plan rooms, interconnected by individual geometric entryways.

    Visitors enter at a triangular opening, which was cut away from gridded timber shelving lined with multicoloured pots that mimic totemic artefacts in a gallery.
    A curvilinear thatched hut provides a meeting spaceThe next space features a similar layout, as well as a plump cream sofa with rounded modules and sculptural pots stacked in a striking tower formation.
    Travelling further through the store, molten-style candle holders and Polspotten furniture pieces were positioned next to chunky illuminated plinths, which exhibit amorphously shaped vases finished in various coral-like hues.

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    Accessed through a rectilinear, terracotta-tiled opening, the final space features a bulbous indoor hut covered in thatch and fitted with a light pink opening.
    The hut provides a meeting space for colleagues, according to the studio founder.
    “The thatch, as a natural material, absorbs sound as well,” explained Smit.
    The store provides an art gallery-style space for homewareNext to the hut, Space Projects created an acoustic wall illustrated with “hieroglyphics” of Polspotten products, which references the gallery-like theme that runs throughout the outlet.
    “The store was inspired by Polspotten’s use of traditional techniques combined with a collage of their reinterpreted archetypes,” said Smit.
    It is also used as an office spaceElsewhere in Amsterdam, Dutch practice Studio RAP used 3D printing and algorithmic design to create a “wave-like” facade for a boutique store while interior designer Linda Bergroth created the interiors for the city’s Cover Story paint shop to streamline the redecorating process for customers.
    The photography is by Kasia Gatkowska.

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    Rafael Prieto creates “secret garden” for Gohar World store in New York

    Designer Rafael Prieto has lined tableware store in New York City with wallpaper made from photos taken in the south of France and antique furniture.

    Located at 181 Lafayette Street in SoHo, the Gohar World store showcases tableware products designed by sisters Laila and Nadia Gohar.
    The Gohar World store is lined with wallpaper created using designer Rafael Prieto’s photos”Gohar World is a tableware universe that embraces tradition, time, craft, and humour,” said the duo, who founded their brand in 2020.
    The space was designed by Rafael Prieto, founder and creative director of Savvy Studio, to capture the varied cultures and crafts involved in making the tableware.
    The wallpaper features peel-away elements that represent the “secret world” that Laila and Nadia Gohar have created”Because Laila and Nadia work with ateliers all over the world, from Egypt to Italy, Gohar World is inherently a brand that transports you to different places,” said Prieto. “Sometimes, even to your grandmother’s living room.”

    “So my idea when designing the store was to transport visitors to another world,” he added.
    An eclectic mix of antique domestic furniture and objects decorate the storeUsing photos he took in the south of France, the designer created a custom layered wallpaper with Wallpaper Projects to cover the walls.
    The imagery of crumbling and weathered stonework mixed with scenes from fields and woodland lends an otherworldly atmosphere to the store.
    Gohar World products are displayed in a variety of ways throughout the store”The outer layer shows monumental stone archways which are torn away to reveal a secret garden, representing Laila and Nadia’s secret Gohar World, which everyone is now invited to step into,” said the brand.
    An eclectic mix of antique domestic furniture pieces adds to the surreality of the space, with fabric ruffles surrounding table bases, and sections of Grecian-style columns supporting surfaces and acting as pedestals.

    “My work is a universe that I’ve created for myself” says Laila Gohar

    Some of the Gohar World tableware is presented in open cabinets or glass vitrines, while other pieces are laid out as table settings as if ready for dinner.
    The storefront is painted a warm cream colour, and white fabric is hung in the lower halves of the windows and glass doors.
    Laila and Nadia Gohar founded their brand to collaborate with global artisans and help preserve “dying and disappearing” craftsLaila is known for her creative food installations and projects that blend design, food and art, which she catalogues via her Instagram account Lailacooks.
    Partnering with Nadia to move into homeware design, the aim is to work with global artisans to help preserve “dying and disappearing” crafts, she told Dezeen in a recent interview.
    The store is located on Lafayette Street in New York’s SoHo neighbourhoodRecently, several brands have opted for a more surreal, eclectic aesthetic for their stores compared to the cohesive, monochrome approach that’s pervaded retail design over the past few years.
    The Awake NY store by Rafael de Cárdenas, the Boyy flagship in Milan by Thomas Poulsen and the Tons boutique in Pittsburgh by NWDS are all examples of this.
    The photography is by Clement Pascal.

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