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    V-Zug unveils neutral-toned showroom during Milan design week

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    Swiss homeware brand V-Zug has opened its inaugural Milan showroom, combining soft hues and natural materials with high-tech appliances, as captured in this video produced by Dezeen.

    Called V-Zug Studio Milan, the showroom was designed by Italian architect and interior designer Elisa Ossino to encapsulate a “poetic simplicity” through blending objects crafted from natural materials with appliances featuring reflective surfaces.
    [embedded content]V-Zug Studio Milan has opened its doors during Milan design week
    The studio showcases V-Zug’s homeware products and kitchen appliances, such as ovens, cooktops and steamers, which are contrasted by furniture pieces created by Ossino in collaboration with artist Henry Timi.
    According to V-Zug’s global interior art director Gabriel Castelló Pinyon, the open-plan interiors are designed to evoke a “sense of hospitality” for its visitors.

    V-Zug’s minimal Milan showroom showcases its home appliancesThe space is characterised by a neutral colour palette of soft hues, which create a subtle contrast with the materials incorporated throughout the space, such as sculpted stone and mirrored surfaces.
    The showroom is flooded with ample natural light emanating from large glazings, while an off-white monolithic staircase with large circular openings cuts through the space.
    The showroom features sculptural objects and artworks by Ossino and TimiOverlooking the Piazza San Marco, the studio marks the company’s flagship showroom located in Italy, following the recent openings of its studios across Germany, Austria and Australia.
    V-Zug Studio Milan is open to visitors from Monday to Friday during this year’s Milan design week.
    The showroom’s open-plan interiors are defined by a soft colour paletteIn addition to hosting a series of talks throughout the week, V-Zug has also created a sculptural installation titled Time and Matter at Pinacoteca di Brera, which further explores the relationship between human experiences, design and technology.
    See our Milan design week 2024 guide on Dezeen Events Guide for information about the many other exhibitions, installations and talks taking place throughout the week.
    Partnership content
    This video was produced by Dezeen for V-Zug as part of a partnership. Find out more about Dezeen partnership content here.

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      Vitra extends European presence with showroom openings in heritage buildings

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      Promotion: Swiss furniture brand Vitra is expanding its European presence through a programme of showroom openings in renovated, distinctive historic buildings.

      The brand, which is known for high-end office and home furniture by leading designers, has embarked on a programme of showroom expansion and renovation to add to its global presence.
      “All Vitra showrooms reflect an agile and flexible platform to showcase our office and home concepts, including both Vitra and Artek,” said the brand.
      “We are keen to present the collaboration and synergies with our partners in spaces designed for communal work, activities and events.”
      It has recently opened or renovated showrooms in Amsterdam, London, Madrid, Oslo and Stockholm.

      Vitra recently opened a showroom in OsloVitra’s latest showroom opened last month in Oslo. Set within a 1930s metal factory in the resurgent Skøyen district, the understated interior was designed to contrast the industrial structure and set the base for the brand’s curated furniture collections.
      The space contains offices for Vitra local staff and also functions as a place for the brand to host architects and designers.
      It also opened a showroom in renovated building in MadridEarlier this year in Madrid’s bustling Salamanca district, Vitra opened a showroom within a 1920s art nouveau building originally designed by Spanish architect Antonio Palacios as a power supply facility for the city’s metro system.
      The space was renovated by Spanish studio Carlos Manzano Arquitectos to create a bright and open space that showcases many of the building’s original features.
      Topped by a distinctive steel and glass roof, the space combines office space for Vitra’s Madrid staff along with a showroom space, Vitra Colour & Material Library and a Task Chair Lab.
      “One of our main goals was to peel off added elements to reveal the beauty of the spacious interior,” said Till Weber, creative director interiors and scenography.
      “We also tried to maintain as much as possible of the original structure. For example, we tore out an entire kitchen installed by the former tenant to reveal wonderfully preserved brick walls.”
      Its Amsterdam showroom overlooks the city’s portIn Amsterdam, Vitra recently opened another showroom on the dockside in the city’s Houthavens district within an old industrial munitions complex.
      Vitra’s Amsterdam home was designed by London-based interiors studio SevilPeach, which was shortlisted for interior designer of the year at Dezeen Awards 2019.
      Described as “breathtaking” by Vitra chairman Rolf Fehlbaum, the pared-back space features several showrooms, a shop, offices, canteen, a workshop and warehouse spaces.
      Vitra’s London showroom opened in the Tramshed in ShoreditchIn London, Vitra recently opened a showroom in another heritage building – the Grade II-listed Tramshed in Shoreditch.
      Originally built as a power station for the East London Tramway in 1905, the building was renovated to draw attention to its original features including the central roof light.
      Along with the showroom openings, Vitra also recently renovated its Stockholm showroom. The brand also has European showrooms in Brussels, Copenhagen, Frankfurt, Prague and Paris as well as outside Europe in Los Angeles, New York and Tokyo.
      The Herzog & de Meuron-designed VitraHaus is its flagship storeThe target audience for Vitra’s showrooms are B2B professionals, dealers, artists and designers. For its private clients, Vitra caters via its authorised dealer network and its own online shops.
      Additionally, there is the Vitra Campus in Weil Am Rhein in Germany, which contains the Herzog & de Meuron-designed VitraHaus flagship store.
      “The VitraHaus is a unique building that we have been working on for more than a decade,” said Nora Fehlbaum, CEO of Vitra.
      “During this time, we have learned more about the building and about interiors in general: what does the building want? What suits it? What are the recipes for a good room? What is missing from our collection to make an interior even more meaningful or appealing? The interior we have now created reflects our answers to these questions and it is an ongoing project.”
      Vitra creative director interiors and scenography Till Weber said: “In addition to the Vitra Campus, the Vitra brand should also be tangible and visible at a local level.”
      “Depending on the location and surroundings there is a tailored concept, different colour scheme, a different product selection – but the Vitra DNA can always be experienced.”
      Find out more about Vitra’s showrooms on its website.
      Partnership content
      This article was written by Dezeen for Vitra as part of a partnership. Find out more about Dezeen partnership content here.

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      Lissoni Architecture creates expansion for Design Holding with “melting pot attitude”

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      Local studio Lissoni Architecture has expanded the Design Holding flagship in New York City, creating an entirely new floor outfitted with light displays and curving metallic installations.

      Lissoni Architecture, the US branch of Italian studio Lissoni & Partners, created an entirely new second floor and redesigned a portion of the first floor for the Design Holding showroom, which displays furniture and lighting brands including B&B Italia, Flos, Louis Poulsen, Maxalto, Arclinea and Azucena.
      Lissoni Architecture has created an expansion for the Design Holding showroom in New YorkLighting and design elements from the brands were distributed across the second-floor space, spread out amongst vertical stone-clad panels, transparent, metal showcases, and curving chrome benches and walls.
      Each area of the floor was dedicated to a specific brand and the interior architecture was tailored to each brand’s identity, according to the studio.
      The project encompasses a new second floor and an expansion and redesign of the first”We wanted to share the melting pot attitude of New York City where everyone and everything can blend together holistically so we went to the essence of the iconic brands,” said Lissoni Architecture founder Piero Lissoni.

      “[We highlighted] their DNA and proposed a common ground that could host and enhance the design codes of each identity.”
      The studio created dedicated areas for brands including Flos and B&B ItaliaFor lighting brand Flos, the studio created a series of display cases backed by a transparent mesh. A magnetized, geometric Bilboquet light by designer Philippe Malouin is on display, as well as the Almendra chandelier affixed with almond-shaped flakes by Patricia Urquiola.
      A testing room for clients was also created for the brand, which consists of a curved, metal wall that meets a series of angled panels that act as an entrance for the room.
      The various displays were informed by the “melting pot” attitude of New York CityAnother corner of the floor was dedicated to the display of the Skynest chandelier by Marcel Wanders, which resembles an inverted basket interlaced with cords of light.
      Displays for Flos and Louis Poulsen consist of inserted panels and curving planting beds that are populated with a number of lighting fixtures from both brands.
      Metallic panels, warm wood, and dark cladding were used throughout the second-floor spaceDark, metal cladding used in the Flos displays contrasts the off-white and beiges used throughout the Louis Poulsen space, but both flank a B&B Italia lounge that sits at the centre of the floor, which features a bright-red chair from the Up series by Gaetano Pesce.
      A B&B Italia wardrobe was also created for the showroom, which sits next to an Arclinea kitchen display.

      US becoming more open-minded says Piero Lissoni as he announces New York architecture office

      A black ash finish was used to clad a large cabinet unit, which sits behind a Thea island topped with a quartz waterfall countertop.
      Lighting by Louis Poulsen, including the Patera Oval pendant by designer Øivind Slaatt, was tucked into the furthest corner of the space, with pieces distributed amongst wooden tables and a low-lying display unit.
      A separate entrance leads to a Maxalto space on the first floorOn the first floor, a new space dedicated to Maxalto is accessible through a separate entrance, with pieces such as the brand’s Arbiter sofa system positioned against walls clad in black.
      Design Holding, a global retailer founded in 2018, recently added furniture brands Menu, By Lassen and Brdr Petersen to its portfolio after an agreement with Denmark-based company Designers Company.
      Piero Lissoni announced the founding of the US branch of his studio last year, saying that the US has become more “open-minded” in terms of architecture.
      The photography is courtesy Design Holding.

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      Isern Serra completes “serene” office for Spanish eyewear brand

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      Sculptural custom-made furniture adds artistic flourishes to this otherwise minimal showroom and head office, designed by Spanish interiors studio Isern Serra for eyewear brand Gigi Studios.

      Isern Serra was tasked with creating a holistic scheme for the 900-square-metre headquarters, occupying one floor of a building in the town of Sant Cugat del Vallès just north of Barcelona.
      Isern Serra has filled the Gigi Studios headquarters with custom furnitureThe brief called for a design that creates a sense of spaciousness and comfort while reflecting founder Patricia Remo’s vision of Gigi Studios as a brand.
      “It is also serene, warm and elegant and conceptually close to the idea of a studio and away from the concept of a traditional office, without losing the practicality and functionality,” Isern Serra explained.
      Rows of desks were replaced with more intimate work areasThe building’s rectangular floor plan features a central service core housing the lifts and toilets, with the workspaces, meeting rooms, kitchen and showroom occupying the surrounding O-shaped open space.

      Serra and his team positioned the kitchen and showroom at one end of the plan and placed the meeting rooms and client areas at the other, leaving the longer sides open to optimise circulation.
      Concrete bases for the work tables were cast in situVarious bespoke furniture pieces, conceived by Isern Serra as “small works of art”, bring a distinct personality to the different formal and informal spaces.
      These interventions were designed to embody Gigi Studios’ design ethos while standing out against the warm and minimal backdrop.
      “The project aims to experiment with the limits of the workspace and seek a new concept that goes hand in hand with the idea of domus and museum,” Isern Serra explained.
      Curtains can be used to cordon off the lounge areaA large circular sofa framed in stainless steel provides a bold statement in one of the reception areas.
      The sculptural piece fulfils a dual function as a seating area and a space for working, with tables and book storage integrated into the backrest around the perimeter.

      Isern Serra turns renderings into reality to form pink Moco Concept Store in Barcelona

      Similarly, the building’s central core is wrapped in a layer of built-in storage units including circular stainless-steel niches that incorporate shelves for displaying books and materials.
      Rather than a typical office layout with rows of workstations, the large open spaces are separated into more intimate zones with a more domestic scale.
      A Boa Pouf by Sabine Marcelis provides informal seatingNext to the lobby is a design area featuring tables made from concrete that was cast in situ. Task seating surrounds the work table and a taller table is accompanied by stools, while lenses for the different glasses are stored in a custom-made unit.
      The second workspace features a large C-shaped sofa with a concrete base that was also cast in situ. Custom-made tables and one of Sabine Marcelis’s Boa Poufs complete this lounge-style space, which can be visually separated from the rest of the office using curtains on either side.
      The showroom is visible from the office through a circular windowA circular window with rounded edges provides a glimpse of the showroom, which is dominated by two sculptural tables with concrete tops supported by rough chunks of travertine stone.
      A built-in tiered display is used to highlight different Gigi Studios’ eyewear. The rest of the collection is housed in a backlit cabinet, while a mirror-fronted unit conceals a large screen used for presentations.
      The kitchen is located next to the showroom so that the two spaces can easily be used together for events. Here, a homely, Mediterranean feel is created via a five-metre-long sharing table, custom-made alongside the accompanying stools.
      Display tables in the showroom are held up by rough chunks of travertineThe sizeable kitchen island is finished in micro-cement and features a curved base that enhances its sculptural presence.
      A curved corridor incorporating a sofa niche on one wall provides access to offices and a meeting room positioned to have the best views of the surrounding countryside.
      Internal columns are used to support one end of concrete tables built in each of the workspaces, furnished with classic designs including Marcel Breuer’s Wassily and Cesca chairs.
      Large sharing tables allow for communal eating in the kitchenInterior designer Isern Serra founded his self-titled studio in Barcelona in 2008 and works across architecture, interiors and industrial design.
      Previous projects including a rose-coloured shop for Barcelona’s Moco Museum that was based on a computer-generated image and a minimalist office for digital artist Andrés Reisinger, which was named small workplace interior of the year at the 2023 Dezeen Awards.
      The photography is by Salva López with art direction by Aasheen Mittal.

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      Yatofu fosters “relaxed holiday atmosphere” in Jianze showroom

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      Design studio Yatofu has completed a furniture showroom in Hangzhou, China, featuring a playful pastel colour palette and a display area housed on a steel-mesh platform.

      The 80-square-metre retail space belongs to Chinese design brand Jianze and forms part of an emerging cultural district in the city’s Liangzhe New Town.
      Jianze’s facade features a floor-to-ceiling opening with retractable glazed doorsYatofu set out to create a “relaxed holiday atmosphere” inside the showroom, which was influenced by the semi-public garden terraces found in European cities and features a full-height opening with retractable glazed doors that connect it with the outdoors.
      “This blurring of the boundary between the inside and outside allows passing pedestrians to easily observe the activities that take place within the showroom while maintaining visual continuity between the street level and interior space,” the studio explained.
      A sage green steel platform creates an additional display areaInside the space, Yatofu used contrasting colours and materials to portion up the floor area while introducing a whimsical touch to reflect Jianze’s products.

      One example is the decision to juxtapose glossy white floor tiles and rough pink micro-cement to create a visual separation between different zones.
      The space is divided by contrasting flooring”The playfulness of the flooring’s colour and configuration evokes a sense of joy and vibrancy, inviting visitors to linger and explore the brand and its products with wonder and curiosity,” said Yatofu.
      The delicate colour scheme also contrasts with the raw concrete ceiling, where exposed ducting and lighting tracks add to the industrial feel.
      The studio designed the showroom as a versatile space for eventsClose to the centre of the open room, a lightweight steel mezzanine provides additional space for displaying some of Jianze’s furniture. A spiral stair in one corner offers a fun and space-efficient way of accessing the platform.
      The raised enclosure is clad in a perforated steel mesh that allows its contents to remain visible as visitors walk around the space below.

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      The structure is painted a light shade of sage green that complements the pink micro-cement walls and floors, adding to the calming feel of the interior.
      Built-in cabinets and shelving made from pale birch wood add tone and texture to the space. The wood was also used to create a monolithic desk in one corner that functions as a service and payment area.
      Steel pegs form an adjustable display systemOn a nearby wall, rows of detachable stainless steel pegs form an adjustable display system that can be used to support various products.
      This use of flexible displays combined with the unconventional partitioning of space contributes to “an experience that exists somewhere between a pop-up and conventional showroom”, according to Yatofu.
      The mezzanine was wrapped in perforated metal meshThe versatile space can function both as a showroom and a place for hosting events such as exhibitions or markets, in particular thanks to its connection with the surrounding public realm.
      “The showroom invites its visitors to connect to the brand through a concept that communicates joy, ease, acceptance and a willingness to share in the appreciation of lifestyle and home,” the studio said.
      The platform was painted sage green to complement the pink walls and floorsYatofu was founded in Helsinki, Finland, in 2017 and now operates globally, working across disciplines including interior architecture, product and furniture design, visual communication and strategic design.
      The studio has previously converted a post office in Zhejiang into a boldly coloured gift shop and events space, and designed the interiors for a teahouse in Helsinki featuring a palette of brick, oak and oxidised steel.
      The photography is by Wen Studio.

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      PSLab’s monochromatic Berlin showroom is a “sacred place for light”

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      A pared-back palette of raw materials creates a calm backdrop for PSLab’s lighting products inside the brand’s Berlin workshop and showroom space, designed in collaboration with Belgian firm B-bis architecten.

      The newly opened studio occupies the ground floor and basement of a 1907 residential building in the city’s Charlottenburg district.
      PSLab has opened a new workshop and showroom in BerlinPSLab, which designs and manufactures light fixtures for architectural projects, set out to create a showroom where customers can experience lighting effects in a home-like environment.
      “PSLab is not a digital platform where clients pick and buy products,” the company’s founder Dimitri Saddi told Dezeen. “Therefore the physical space as a ‘home’ is most important for one-on-one communication.”
      “In Berlin, as with all our studios, we wanted to design a canvas to show the quality of our light and to show the process of our bespoke design approach by integrating a material library of endless opportunities and possibilities.”

      The space includes a materials library with a movable ladderWorking together with B-bis architecten, the design team looked to create a contemporary space that contrasts with Charlottenburg’s classical architecture whilst retaining references to common elements like colonnades, arches and symmetrical forms.
      The entrance takes the form of a large zinc-and-glass sliding door that is set into the facade of the building on Niebuhrstrasse. Moving the door aside reveals a full-height opening that welcomes visitors into the studio.
      The interior was designed to present the brand’s lighting to its best advantageInside, a double-height space with a six-metre-high ceiling allows lighting products to be hung in various heights and configurations.
      Arched openings on either side of the staircase void lead through to a garden room that looks onto a leafy courtyard. Daylight streams into the space through large windows to create a tranquil atmosphere.

      JamesPlumb converts Victorian tannery into London HQ for PSLab

      The workshop space includes a materials library where visitors can touch and explore the physical qualities of the brand’s lighting products. A movable ladder provides access to items on the library’s upper rows.
      The cosy basement level is a place for informal conversations with clients. A projector in this parlour space also allows the team to display the company’s extensive digital library.
      The basement serves as a cosy loungeThroughout the studio, PSLab chose materials and finishes including lime wash, concrete, zinc and textiles that focus attention on how the space is lit rather than its architectural features to create a kind of “sacred place for light”.
      “It is all about monochromatics and textures, which are specific to the location,” said Mario Weck, a partner at PSLab GmbH. “The atmosphere lets people focus on our approach.”
      Gantries provide support for various light sourcesOn the ceiling of both the front room and garden room is a grey-steel gantry that helps unify the spaces whilst supporting various light sources as well as technical elements, much like on a theatre stage.
      Furniture is mostly built in, with simple cushions providing casual seating while cylindrical wooden side tables and coffee tables offer somewhere to place a cup or catalogue.
      The showroom is set in Berlin’s CharlottenburgPSLab has studios in Antwerp, Bologna, London, Stuttgart and Beirut, where the firm originated. For its UK headquarters, the company commissioned JamesPlumb to convert a Victorian tannery into a space that evokes the “quiet brutalism” of the former industrial building.
      Previously, the lighting brand has collaborated with Parisian studio Tolila+Gilliland on the design of an Aesop store in London featuring felt-covered walls and slim black pendant lights.
      The photography is by Nate Cook.

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      Pierre Yovanovitch opens design gallery in New York City penthouse

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      French designer Pierre Yovanovitch has opened his first US showroom and gallery in Manhattan’s Chelsea neighbourhood, displaying over 80 pieces from his own furniture brand.

      Recognisable designs including the iconic Bear Chair fill the 10,000 square feet (930 square metres) of gallery and office space on the penthouse level of 555 West 25th Street.
      Pierre Yovanovitch chose a penthouse in a pre-war building for his New York galleryThis business expansion offers a permanent base for Yovanovitch and his team in New York, and allows customers and clients from his largest retail market to see the Pierre Yovanovitch Mobilier products first-hand.
      “Having worked on residential projects in the US since the beginning of my practice in 2001 and with two successful furniture collection debuts (2017 and 2019) in New York, the opening of my first gallery space in America and new official New York headquarters, is a long-awaited realization for me,” said Yovanovitch.
      The exposed ceiling beams, whitewashed brick and dark wood floors are all typical of a New York loftInside the pre-war building, the gallery unfolds through a series of partial rooms that flow into one another without doorways or thresholds.

      Throughout, exposed ceiling joists and ductwork are paired with dark wood flooring and whitewashed brick, typical of a New York loft space.
      The gallery is laid out as a series of residential-style vignettes, which flow into one anotherThe largest display area centres around a sculptural fireplace, with a smooth plaster form that curves outward towards the base.
      Furniture is oriented around the hearth, including a gently arced sofa and a chartreuse-toned resin coffee table, accompanied by the fluffy wing-backed Clifford armchair.
      Yovanovitch curated a selection of artworks to accompany his furniture piecesA variety of lounge and dining room vignettes showcase the products in suggested combinations with one another in residential-style layouts.
      Other designs on show include the new Callis Table Lamp, the Roze Dining Table, the Arthur Sofa and the Artemis Rug.
      A variety of signature furniture and lighting designs are on display alongside new piecesAll are made in collaboration with specialist craftspeople and are “created with longevity and exceptional quality in mind” according to the brand.
      “The brand pays homage to Yovanovitch’s Provencal roots, in particular the region’s natural light, rich and varied natural materials and colourways of the surrounding nature, as well as the historic commitment to craft associated with the region,” said a statement from the gallery.

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      The wide array of furniture and lighting pieces are presented alongside a selection of contemporary art curated by Yovanovitch – including works by Camille Henrot, Wolfgang Tillmans and Alicja Kwade – in an attempt to tie the gallery in with Chelsea’s status as an arts destination.
      “It seems only fitting to open my first gallery location in the epicenter of New York’s art scene,” he said. “Not only is contemporary art central to my design practice, the neighborhood’s architectural history serves as reflection to my approach of revitalising historic spaces to fit a contemporary design aesthetic.”
      All of the Pierre Yovanovitch Mobilier products are “created with longevity and exceptional-quality in mind”The New York gallery opening follows the debut of the brand’s new Paris showroom, which began welcoming visitors to a street-level space in the Marais neighbourhood from October 2023.
      This move from the previous location in the 2nd arrondissement also strategically places Pierre Yovanovitch Mobilier amongst the city’s art galleries.
      A sculptural fireplace anchors the largest area, accompanied by Yovanovitch’s Clifford chairYovanovitch founded his design practice in 2001 after working for fashion house Pierre Cardin. His interior design work has ranged from the salmon-pink and butter-yellow gift shop at Villa Noailles and ski hotel Le Coucou in France, to the high-end Hélène Darroze restaurant at The Connaught in London and ski hotel Le Coucou.
      Earlier this year, the designer created a set with moving elements for Verdi’s Rigoletto at the Basel Opera.
      The photography is by Stephen Kent Johnson.

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      Spacon & X designs “hyper-eclectic” showroom for car dealer Lynk & Co

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      Danish design studio Spacon & X has carved a cave out of cardboard and installed a bare tree in the Lynk & Co car showroom in Düsseldorf, Germany.

      The studio aimed for the 400-square-metre space to have more of an impact than the cars on show.
      A mesh curtain separates the car from the rest of the showroom”The overall design is in intentional contrast to your average car dealership, with the spatial design as a louder experience than the actual product – the car,” Spacon & X founding partner Svend Jacob Pedersen told Dezeen.
      “The spatial design is hyper-eclectic, with a new immersive spatial experience waiting to ambush you around each corner.”
      A purple light floods the showroom from the outsideLynk & Co describes its showrooms as “clubs” from which members can buy, lease or borrow a car, and the Düsseldorf space was designed not to look like a traditional showroom from the exterior.

      Instead, purple lights, clothes on hangers and a corner with a colourful sofa makes the car dealership resemble a lifestyle store.
      The Lynk & Co showroom contains a variety of materialsOnce inside, customers are met by an unusual, cave-like space.
      “The cave space is made of multiple plys of laser-cut sheets of cardboard,” Pedersen said.
      Spacon & X created a cardboard cave for the storeOne car is always on display inside the dealership. This sits next to the cardboard cave, and is partly hidden behind a light chain curtain.
      Spacon & X worked with multiple different materials, including bare wood and aluminium, to create the Lynk & Co space.

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      “With the very eclectic direction of the space, a wide palette of materials have been brought into play,” Pedersen explained.
      “To highlight a few – cardboard has been used for the cave, to create an unexpected balance between the immersive and organic expression of the cave and a very familiar, inexpensive material like cardboard,” he added.
      “We have used aluminium chain curtains to create a light transparent frame around the car on display.”
      The meeting room has an all-pine interiorThe studio also created an organic feel for the Lynk & Co meeting room, which has an all-wood interior with a pale tree at its centre.
      “Another material to highlight is the all-raw pine meeting room with an actual tree stripped of the bark, underlining our appreciation of raw untreated materiality,” Pedersen said.
      A “melting” streetlight features in the showroomFor the main space, Spacon & X designed a “melting” corner, with a streetlight that has bent over and chairs that appear to float into a puddle on the floor.
      The showroom’s “disco” bathroom has a bright-red colour palette with an op-art style black-and-white patterned floor that resembles an interior in a David Lynch film, while a fitting room has been filled with large gold baubles that appear to sprout from a wall.
      The bathroom has an op-art design”Our spatial expression creates a tapestry of diverse scenarios within the Düsseldorf store, from serene conversations to otherworldly caves,” the studio said.
      “We seamlessly blend contrasting elements, from warm wooden meeting rooms to rough concrete displays, and from melting furniture lounges to dazzling champagne fitting rooms.”
      Spacon & X has previously designed the interior for restaurant Noma’s burger spinoff POPL and created a kiosk-like design library for its own Copenhagen HQ.
      The photography is courtesy of Lynk & Co.

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      Madera displays contemporary flooring and millwork products in Los Angeles showroom

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      Design and fabrication firm Madera has unveiled its latest showroom in Los Angeles, which was designed to showcase wood flooring and millwork products and has been captured in this exclusive video produced by Dezeen.

      The West Coast hub, which is Madera’s second showroom, is located in the Arts District of Los Angeles while its flagship showroom is in New York City.

      The showroom features a selection of wood products ranging from the brand’s signature wide-plank Thrasher flooring to custom cabinetry and benches.
      The space, which was converted from a former metal foundry into a showroom, aims to encourage clients to embrace wood and view it as an essential and natural element in design.
      Madera’s made-to-order Thrasher cabinetry is displayed in a living room spaceThe entryway features bespoke Douglas fir tables and benches, while the living room space has made-to-order Thrasher cabinetry showcasing the various finishes the brand offers.
      The kitchen displays a large custom island combining Madera’s Dogwood Ash and Travertine finishes, while a nearby conference room houses the brand’s Abechi Façade cladding in black.
      The showroom kitchen features a custom island that combines Madera’s Dogwood Ash and Travertine finishesMadera’s mission is to bring the natural beauty of wood into the spaces their clients inhabit to “redefine its place in the modern home”, according to the brand.
      Its Los Angeles wood shop, where custom stair parts and millwork elements are produced, is located only a short distance from its showroom.
      Madera’s showroom is located in the Arts District of Los AngelesThe brand recently launched its Seamless Wood Design system, which aims to ensure wooden products in an interior all complement each other.
      The system was created to offer designers and homeowners a customisable option that enables them to retain the character of wood throughout an interior.
      Partnership content
      This video was produced by Dezeen for Madera as part of a partnership. Find out more about Dezeen partnership content here.

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