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    Norm Architects bases jewellery store interior on the studios of Picasso and Matisse

    Norm Architects used natural materials such as oak, clay, linen and travertine to create a jewellery showroom in Copenhagen informed by modernist artists’ studios.Located on Ny Østergade in the city’s old town, the flagship store belongs to jewellery brand Dulong and features an open-plan layout broken only by a few existing cast-iron columns.

    Dulong’s flagship store features travertine tables and counters
    Its “serene, soft and welcoming” interior is arranged much like a living room, with a curved sofa and round coffee table at its centre.
    To enhance the sense of homeliness, the local firm opted for natural materials such as oak flooring, clay walls, travertine display tables and caramel-coloured suede and linen curtains.

    The walls were finished with clay

    According to Norm Architects, the selection is intended to reflect the jewellery brand’s “timeless and exclusive” pieces but was also inspired by the studios of great modernist artists such as Pablo Picasso, Henri Matisse and Romanian sculptor Constantin Brâncuși.

    Granite boulders feature in jewellery showroom by Richard Stampton Architects

    The oak parquet flooring is original, while everything else, including the clay walls, has been added.
    Burnished brass, glass and walnut feature as material accents across the store’s lighting, as well as in the bespoke furniture pieces that were designed for the space by Norm Architects.

    The studio kept the original oak parquet flooring
    A colonnade stretches across the entire back wall of the store in a nod to the neoclassical architecture of Copenhagen. Within each of its recesses sits a travertine plinth with a glass vitrine displaying an individual piece of jewellery or artwork.
    At the back of the store is a private room where customers can try on jewellery, alongside a separate kitchen space and restroom.

    A colonnade runs along the store’s back wall
    “The quality craftsmanship with which the jewellery has been designed is reflected in the carefully selected choice of finishes and elegantly feminine, balanced tonal palette,” said the Danish practice.
    Founded in 2008 by Jonas Bjerre-Poulsen and Kasper Rønn Von Lotzbeck, Norm Architects is renowned for its understated design and sensitive use of natural colours and materials.

    Linen curtains and suede-clad display cases feature throughout the space
    In Tokyo, the studio renovated a pair of formerly light-starved apartments to create “transparent” living spaces with concrete walls, wooden floors and simple furnishings.
    Meanwhile in Hamburg, the practice used oak, grey stone and yellow-tinted glass in a minimal makeover of a department store’s menswear section.
    Photography is by Jonas Bjerre-Poulsen.

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  • Nendo completes Marsotto showroom in Milan with dimpled marble facade

    Passersby can perch in the facade of Italian marble brand Marsotto’s new showroom in Milan, which has been designed by multidisciplinary studio Nendo.From afar, the front of Marsotto’s showroom in Milan’s Brera district looks as if it’s sealed up by blocks of veiny white marble.
    To achieve this, Nendo lined the entire facade – including the flush front door – in marble tiles, being careful to set them in line with the existing stonework on the building.

    Top image: people can perch in the showroom’s facade. Above: the facade appears to be sealed up with marble
    At one point the tiles dip inwards to form a small nook where passersby on the street can sit.

    “Because the traffic circle facing the showroom will soon be greened and turned into a small park, part of the facade was made into impromptu street furniture with a soft recess on it, in the hopes that neighbours might sit as if on a bench and rest for a spell,” Nendo explained.

    A flush-set door can be pushed back to reveal the showroom’s entryway
    Beyond the showroom’s front door lies a small white-painted entryway. Pale marble has been used again here to cover the floor and to form a screen which obscures the staircase leading down to the basement.
    The screen is made up of two overlapping slabs of 10-millimetre-thick marble, each punctuated with holes that measure 65 millimetres wide.
    “The partition’s tempered transparency and lightness reduce the oppressiveness of the marble constitution, softly drawing visitors to the basement exhibition space,” the studio added.

    A perforated marble screen hides the staircase to the basement
    Downstairs, the showroom has been divided into four different rooms. To keep a majority of the floor area free to accommodate different exhibitions, Nendo created three-sided display plinths that sit in the corner of the rooms.
    Each of them is backlit with bright-white strip lights.

    Products are presented on three-sided display plinths
    Some of the plinths dramatically curve inwards to form a half-moon shape. One of these has been used to present sample blocks of different types of marble that Marsotto offers.
    Stool seats in matching finishes are displayed in a row underneath.

    Steel and concrete steps cut through facade of Stairway House by Nendo

    Another room in the basement has been kit-out with one of Marsotto’s dining tables and wall-mounted shelves so that, when necessary, it can be used to host lunch meetings.

    Some of the display plinths curve inwards into a half-moon shape
    This isn’t the first time that Nendo has worked with Marsotto. For the 2016 edition of Milan Design Week, the design studio created an exhibition space for the marble brand that was half white, half black – furniture was arranged to match.
    Four years ago Nendo also came up with the Sway table for Marsotto. Designed to “provide a new expression of agility to marble”, the table looks as if it’s tilting to one side.
    Photography is by Hiroki Tagma.

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  • McLaren Excell channels church interiors for The Splash Lab's LA showroom

    Arched doorways, altar-like tables and a nave-style display area feature in this Los Angeles showroom that McLaren Excell has designed for bathroom brand The Splash Lab. The Splash Lab’s showroom takes over a converted factory in LA’s Culver City area that was originally built back in the 1930s. As this is the bathroom brand’s US […] More

  • Vidivixi turns “messy artist's studio” into Mexico City furniture showroom

    Design studio Vidivixi has teamed its furniture collection with works by US artists and designers to create a series of moody sets in its Mexico City showroom. Vidivixi, which is led by British designer Adam Caplowe and American designer Mark Grattan, transformed a “messy artist’s studio” in the Colonia San Rafael neighbourhood to create its […] More

  • JG Phoenix creates meditative interiors for Danilo showroom in Shantou

    The ancient concept of yin and yang informed the serene aesthetic of this paint showroom in eastern China designed by JG Phoenix. Located in the city of Shantou, the Danilo paint showroom has been designed by JG Phoenix to encourage visitors to “explore, reflect and encounter”. A key point of reference for the studio was […] More