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    Snarkitecture uses recycled materials for Pharrell Williams' streetwear brand store in Miami

    New York design studio Snarkitecture has designed a flagship store for the streetwear clothing brand Billionaire Boys Club, created by American musician Pharrell Williams and Japanese graphic designer Nigo.

    Located in a former warehouse on a corner in Miami’s Wynwood neighbourhood, the store is a flagship for Billionaire Boys Club (BBC), which was founded in 2003 and includes sub-brands Icecream, Bee Line and Billionaire Girls Club.
    Snarkitecture designed a flagship for Billionaire Boys Club in Miami”I’m very grateful that we have the opportunity to bring our flagship store to Miami,” said Williams. “It’s going to be a place where people can come in to get inspired by the mix of fashion, culture, art and design.”
    The 5,000-square-foot (465 metres) store includes retail space as well as art installations created for the store by Snarkitecture.
    The space used to be a warehouseIn order to light up the warehouse space, the studio added windows to the side of the structure and created a domed entryway, also with panelled windows.

    The exterior of the store is clad in a light plaster material and the walls feature decorative murals.
    Recycled materials were used throughoutInside, the designers used influences from Florida’s Everglades National Park as well as brand imagery from BBC to create an open space for the retail experience.
    “The space is a reimagination of the traditional retail model, taking the form of an art gallery, with the goal to drive social engagement and exploration,” the clothing brand said.
    Cages were designed to hold some of the goodsWooden panels with a beige hue clad the walls of the store, creating a solid base element to contrast the colourful retail elements – such as the white and seafoam green cages that hold the merchandise.
    According to BBC, many of the elements used for the interiors were reused.
    Displays line the walls”The design makes use of environmentally-friendly materials, such as recycled plastics, glass and wood panels,” it said.
    The ceiling is covered with white slats that are top-lit between the exposed HVAC elements.
    An astronaut statue is the centrepiece”The store also features a spacious open-concept layout that was designed to meet BBC’s need for a flexible retail environment,” said the brand.
    “Now, more than ever, we believe that curating brand physical experiences via brick-and-mortar shopping locations and in-store experiences are imperative to connect on a deeper level with our customers,” said BBC chief sales officer Matt Kaden.
    Beige panels line the wallsGlass elements with stainless-steel accents line the walls of the store, creating space for smaller items to be displayed.
    In the centre is a large blue-painted astronaut statue – the symbol of the brand as well as a nod to Florida’s space-faring history.

    Snarkitecture fills New York gallery with lights that resemble “large lollipops”

    Miami’s Wynwood neighbourhood was chosen for the store as it has become the epicentre of the city’s art, fashion and design scenes.
    “The choice of Wynwood, Miami for the new storefront is a conscious move to be in the heart of the art community and within a cultural environment that speaks to the brand’s values and inspirations,” said BBC general manager Loic Villepontoux.
    Glass display cases hold smaller itemsOther stores in the area include a showroom for Mexican stone company Grupo Arca designed by Mexico-based Esrawe Studio in collaboration with art collective Superflex.
    Other projects by Snarkitecture – a studio founded by Alex Mustonen and Daniel Arsham – include a “self-care” club in Washington DC and a Parisian mansion-turned-streetwear-outlet that includes a Nike Air Max chandelier.
    The photography is by Billionaire Boys Club.

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    Snarkitecture designs Manifest “self-care” club in Washington DC

    Design studio Snarkitecture incorporated tiled walls and arches into a club in the US capital that offers a barbershop, a coffee bar, a boutique and a speakeasy.

    Open to the public, the Manifest club occupies a slender, four-story building in Washington DC’s Adams Morgan neighbourhood.
    Manifest is entered through a courtyard lined with wooden wallsMeant to put “a sophisticated spin on self-care”, the club was conceived by the entrepreneur KJ Hughes, along with his partners Brian Merritt and Susan Morgan.
    The aim was to create a distinctive location where people could get a haircut or beard trim, grab an espresso, buy upscale streetwear and enjoy a cocktail.
    Tiled walls and arches were incorporated into the clubThe owners turned to New York’s Snarkitecture to design the project.

    “When we set out to design Manifest, it needed to be a new kind of barbershop, inviting to all people,” said Alex Mustonen, a firm partner.
    Snarkitecture added a barbershop to the project”Simultaneously, we wanted to create a sanctuary, a community space, an institution, a one-of-a-kind experience that still feels like home,” he said.
    Set back from the street, the Manifest building is entered through a courtyard lined with wooden walls.
    The studio used a largely restrained palette of materialsThe outdoor space is adorned with pockets of greenery and curved concrete benches. At the base of the benches are illuminated reveals made of LED strips with an acrylic diffuser.
    Inside, walls are clad in white tiles, and the floor is covered in large-format cement squares. For the millwork, the team used white oak with a natural finish.
    White oak was used for the millworkThe barbershop – which encompasses four stations and an area for washing hair – is fitted with chairs wrapped in buttery leather. The coffee bar features a counter with a fluted wooden base and a terrazzo top.
    In the retail zone, clothing by brands such as Engineered Garments and Homme Pliseé is displayed within arched, wooden niches. The store also sells apparel from Manifest’s own line, Of US.
    Chairs wrapped in leather feature in the barbershopStretching across the ceiling are wooden beams with embedded LED strips – a design element that contributes to the interplay of straight and curved lines in the space.
    “Unifying details throughout the space include archways – which are meant to represent the sloughing off of the old and moving into a new phase of life – while linear elements symbolise a sense of community and connection,” the designers said.

    Snark Park provides Snarkitecture with permanent exhibition space at Hudson Yards

    A “secret staircase” leads up to the speakeasy, which seats up to 30 guests. In contrast with the lower-level space, the bar has a moody atmosphere.
    Walls are sheathed in a custom green plaster, and floors are finished with dark-stained oak. Seating areas are adorned with green velvet banquettes and leather chairs from Nikari.
    The speakeasy has a moody atmosphereOverhead are arched forms that help create a sense of intimacy while also drawing a visual connection to the arches in the lower level. The arches are finished with mosaic green tile and safety glass with wire mesh.
    Throughout the club, Snarkitecture aspired to create an environment that was both comfortable and stimulating.
    Walls are sheathed in a custom green plaster”Every single element was designed to create a welcoming, intimate atmosphere that will invoke conversation and appeal to all the senses,” the team said.
    Later this spring, Manifest will expand to include a rentable apartment with a retractable glass roof and a terrace.
    Throughout the club, the atmosphere was designed to be both comfortable and stimulatingThis is not the first project in Washington DC by Snarkitecture. In 2018, the firm created a Fun House installation in the National Building Museum’s great hall that featured a white gabled house and a kidney-shaped ball pit.
    Other projects by the studio include a shop for streetwear brand Kith within a Parisian mansion, and an installation in a Manhattan gallery that consisted of 168 white spherical orbs that changed colours when touched.
    The photography is by Michael Grant.

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