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    Soho House opens in historic São Paulo hospital filled with local art and furniture

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    Members’ club Soho House has opened its first location in South America, taking over a historic building in São Paulo and creating interiors influenced by Brazilian modernism.

    Soho House São Paulo sits within the Cidade Matarazzo, a cluster of early 20th-century Italianate maternity ward buildings in the Bela Vista neighborhood that have been restored over the past two decades.
    Shapes and patterns from the mid-century Brazilian modernism movement can be seen throughout Soho House São Paulo, starting in the reception areaA block away from the Avenida Paulista – a major urban artery – and the Museum of Art of São Paulo Assis Chateaubriand, the hotel includes 32 guest rooms and restaurant, bar and club spaces for members.
    “The House’s interiors are inspired by the city’s rich Portuguese heritage and Brazilian modernism,” said Soho House team.
    The ground-floor members’ club spaces are filled with local furniture and artworksSoho House Design worked with local artisans to source Brazil-made furniture and decor for the hotel and club, which revolve around a central courtyard.

    This verdant open-air terrace is furnished with rattan chairs, round tables, and green and white parasols for up to 68 members and guests to convene and dine outdoors.
    In The Game Room, a navy-topped pool table and a large yellow sectional inhabit the spaceLarge arched glass windows bring light into the ground-floor club spaces, where multiple lounge areas include a Sitting Room that can be used for work during the day and a Main Bar where DJs spin.
    The Game Room has a navy-topped pool table and a large yellow sectional, while the Drawing Room is anchored by an ornate marble fireplace and features a secondary bar.
    Arched openings connect various lounge areas through the building, which was once a maternity wardSoho House São Paulo also features two event spaces: the Condessa room and the Zambone room on the second floor, which includes a private bar and a video projector.
    Artwork around the building forms a collection amassed by the Soho House team that includes the work of 60 artists born, based or trained in Brazil.
    Guest bedrooms feature textured plaster walls and bold patterned curtainsA surrealist mural in the main bar, titled Pernas, pra que te quero!, was created by local artist Marcelo Cipis.
    Upstairs guest rooms vary in size, with the larger ones featuring freestanding baths and living areas, and some have a private terrace.

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    Occupying the upper level, the rooms are decorated with textured plaster walls, dark wooden furniture and bold patterned curtains that nod to Brazilian modernism.
    “The lighting and furnishings in every bedroom have been sourced locally, including reclaimed wood floors and hand-painted tiles in the bathrooms,” said the team.
    A central courtyard allows up to 68 members and guests to dine and relax outdoors”At the same time, all fabrics and accessories have been produced in Brazil or handmade in São Paulo,” they added.
    A second phase of development, due to be completed in 2025, will include the addition of a gym with multiple fitness and spa areas, and a rooftop pool bar surrounded by loungers for sunbathing.
    Soho House São Paulo is located within the restored Cidade Matarazzo, a cluster of early 20th-century Italianate buildings in the city’s Bela Vista neighborhoodSoho House currently operates 42 locations worldwide, with recent openings in the Americas including Mexico City, Nashville, Austin and a third outpost in Los Angeles.
    The group was founded in London by Nick Jones in 1995, and became known for its distinctive rustic and eclectic interior style that has since developed to echo contextual cues of each house location.
    The photography is by Christopher Sturman.

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      Latest Soho House outpost in Los Angeles takes cues from California's mid-century art scene

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      Soho House has opened Holloway House, its third members’ club in Los Angeles, where colours and patterns are based on the work of artists such as David Hockney.

      Holloway House is located a few blocks east of Soho House West Hollywood but offers hotel rooms on top of lounge and dining spaces, while its sister property only has the latter.
      The Club area at Holloway House features green terrazzo flooringSpread over four floors and a rooftop, the club was envisioned by the company’s in-house design team, with nods to the bright block colours and strong geometric shapes of LA’s mid-century art scene.
      The interiors draw “inspiration from the Southern California landscape as well as the art movement in the 1950s and 1960s, when artists like Ed Ruscha, David Hockney, Robert Irwin and others found an unlikely home in the city,” the company said.
      Dark grey shelving in the library is contrasted with a boldly patterned carpetThe Club space on the ground floor features mint-green terrazzo floors accompanied by bespoke furniture upholstered in neutral-toned velvet and patterned fabrics.

      The flooring continues into the bar area – an outdoor atrium with table seating in golden textured fabrics to complement the various shades of green.
      The restaurant on the ground floor features burgundy leather boothsIn contrast, the library is decorated in dark grey, with a bold-patterned carpet and floor-to-ceiling shelving that wraps the space and is populated with artworks, books and lamps.
      Burgundy leather booths are paired with vintage chairs in the ground-floor restaurant, which has a menu built around popular dishes from other Soho House locations.
      Rows of cabanas face lounge seating and plants on the roofOn the roof, stepped rows of shaded cabanas face lounge seating, a screen of tropical planting and views of both the Hollywood Hills and Downtown LA.
      The Mandolin Mezze restaurant, an offshoot of the Mandolin Aegean Bistro in Miami, serves small plates and organic Greek wines to guests lounging on the neutral-toned outdoor furniture.

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      Colour is introduced to the rooftop through bold checked floor tiles, burgundy-piped umbrellas and an abstract mural by local artist Jessalyn Brooks.
      Other artworks throughout Holloway House were sourced from LA artists under 40 and include sculptures, photographs, works on paper, paintings and textile-based pieces.
      The building includes 34 guest bedrooms decorated with 1960s-influenced furnitureThe building also offers 34 hotel rooms set across its middle three floors.
      “Each is decorated with 1960s-inspired furniture, aged wooden floors and woven tapestries made with fabric designed in Southern California especially for the House,” said the design team.
      Holloway House is located just a few blocks from Soho House West HollywoodSoho House was founded in London in 1995 by Nick Jones and now has 36 properties as far-flung as Tokyo, Mumbai and Istanbul.
      Its other locations in California are Soho Warehouse in Downtown Los Angeles and Little Beach House Malibu, while other recent additions in the US include outposts in Austin and Nashville.
      The photography is by The Ingalls.

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      Soho House Nashville opens in Music City hosiery factory

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      A former hosiery factory in Nashville has been converted into a Soho House hotel and members’ club, designed with nods to its industrial setting and the city’s musical heritage.

      The launch of Soho House Nashville earlier this week marks the company’s second location in the American South, following the opening of the Austin house in 2021.
      Soho House Nashville has opened in the May Hosiery BuildingThe May Hosiery Building, constructed in the early 1900s in the Tennessee city’s artsy Wedgewood-Houston neighbourhood, now contains a series of club spaces and accommodation.
      The Soho House design team used the building’s industrial past and Nashville’s reputation as the Music City to inform the renovation and decor.
      “The house design is influenced by a strong pre-war, European aesthetic, connecting to the building’s history with Bauhaus-inspired, striking geometric patterns, bold industrial finishes, and bespoke fixtures,” said the team.

      Metal shelving divides spaces in the Club RoomPlaying on the colour of original verdigris copper doors, various teal shades were used across the different spaces to visually tie them together.
      Meanwhile, the striped tiling around the swimming pool evokes the pattern of a guitar string board.
      “Music City influences do not escape Soho House Nashville with its warm, rich textures of the rock and roll era and decorative patterns that nod to the jazz and blues genres,” the design team said.
      Striped tiling around the pool is designed to mimic a guitar string boardThe building contains three indoor and outdoor performance spaces, a pool, a health club and a screening room.
      Food is offered at Club Cecconi’s, the first in-house restaurant of the Cecconi’s chain of Italian eateries owned by the Soho House group.
      Soho House Nashville’s hotel has 47 bedrooms that vary in sizeAt the heart of the building, the Club Room is divided by industrial metal shelving into intimate spaces including a library with a fireplace and a games area.
      The Sock Room also celebrates the factory’s prior use for producing socks that astronauts wore to the moon, and now hosts live music and events.

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      Referencing the machinery once housed in the space, bespoke bar lamps with an industrial aesthetic contrast softer materials like velvet and textured sheer linen.
      Soho House Nashville has 47 bedrooms that range in size, including a large loft suite that spans over three floors.
      Bedrooms all have large chandeliers and a variety of textilesThe rooms are furnished with bespoke, locally made designs and vintage accessories, as well as large chandeliers and metal screens that conceal the bathrooms.
      “Each bedroom has been designed to feel traditional and cosy with woven tapestries, made with bespoke fabric designed in Nashville specifically for the house, to hide all TVs,” said the team.
      The rooms feature a mix of bespoke local furniture and vintage accessoriesA total of 170 pieces were acquired from 41 local artists to be displayed throughout the hotel and club areas.
      They join the wider art collection exhibited in the Soho House locations across the globe, which the company has gradually added to its portfolio since its founding in London in 1995.
      Metal screen doors enclose the bathroomsAlong with Austin, the group’s outposts in North America include Soho Warehouse in Downtown Los Angeles and Dumbo House in Brooklyn.
      It’s not surprising that the brand chose to open in Nashville – one of several southern US cities that has seen a recent influx of young creative people, and therefore an expanded repertoire of cultural and entertainment venues.
      Also new to the city’s dining and drinking scene is The Twelve Thirty Club , which is owned by restauranteur Sam Fox and musician Justin Timberlake.
      The photography is by Andrew Joseph Woomer.

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