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    Eligo Studio creates homely Milan showroom for winemaker Masciarelli

    A display unit wrapped in burgundy-coloured leather forms the centrepiece of this apartment-style showroom in Milan, designed by local firm Eligo Studio for Italian winemaker Masciarelli Tenute Agricole.

    The showroom on Corso Magenta was conceived by Eligo Studio as a warm and welcoming space, where visiting clients and members of the press can sample Masciarelli’s wines and experience the brand’s culture in an informal yet professional setting.
    Masciarelli has opened a showroom in Milan”We strongly believe that retail spaces should have a domestic, experiential and welcoming atmosphere,” Eligo Studio founder Alberto Nespoli told Dezeen.
    “We look to avoid cliches and fashions and instead create a timeless aesthetic.”
    A display unit wrapped in burgundy-coloured leather forms its centrepieceThe studio worked together with Masciarelli to define a brief for the project that reflects the winemaker’s passion for art, as well as ideas around local culture and tradition.

    The interior comprises different functional areas including a kitchen, dining and living room, connected by passages and unified by a consistent, tannin-rich colour palette.
    The showroom was designed to resemble an apartmentThe domestic feel results from the size of the spaces and the treatment of elements such as the exposed ceiling beams, which were sandblasted and carefully restored.
    The rooms feature rich tones and tactile materials such as the lime plaster on the walls and lacquered woods in burgundy, chocolate and cream that are complemented by furniture upholstered in soft leather.

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    At the centre of the 120-square-metre floor plan is a display unit wrapped in burgundy-coloured leather that provides functional storage as well as displaying a collection of Masciarelli bottles in backlit niches.
    Flooring throughout the showroom is made from resin, which provides a practical and neutral backdrop for the more colourful and textural surfaces.
    The kitchen features an island that functions as a chef’s table for tastings, cooking displays and presentations. Its tapered outline was designed to reference the iconic Pirelli Building designed by Milanese architect Gio Ponti.
    The kitchen features an island informed by Gio Ponti’s Pirelli BuildingIn the dining room, a large oval table and leather chairs by Mario Bellini provide a relaxed setting for hosting press events, tastings and meetings.
    The showroom also features an informal living room with a sofa, armchairs and a large artwork by painter Nicola Troilo. Eligo Studio and Masciarelli worked together to select the art in the showroom, with a focus on artists from the Abruzzo region where the winery is based.
    To maintain a minimal aesthetic throughout the spaces, bespoke joinery was crafted to conceal functional areas including workstations hidden within cabinets in the entrance hall.
    Art by Nicola Troilo hangs in the living roomA mirrored door slides open to reveal the WC, where walls are painted in a colour chosen to evoke wines from the famous Montepulciano region in Tuscany.
    Nespoli founded Eligo Studio with Domenico Rocca to offer clients an “Italian interior design couture approach”.
    Similar shop interiors that have recently been featured on Dezeen include a wine cave in Valldolid, Spain, and a Williamsburg wine bar with “soothing” interiors.

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    Studio Ahead designs “soothing” interiors for Williamsburg wine bar

    Taupe walls and walnut banquettes create a calming atmosphere in this wine bar in Williamsburg, Brooklyn, designed by California-based Studio Ahead.

    Named With Others, the bar on Bedford Avenue specialises in natural wines from small-production, low-impact wineries.
    Studio Ahead designed the With Others wine bar to have a soothing atmosphereSouth Williamsburg, which has seen a dramatic transformation over the past three decades – from creative backwater, to hipster locale, to commercial hotspot.
    Owner Shanna Nasiri wanted to take her patrons back to the creative spirit of the neighbourhood’s heyday in late 1990s and early 2000s.
    Industrial elements include metal-mesh shelving behind the barShe invited Homan Rajai and Elena Dendiberia, founders of Studio Ahead in San Francisco, to design the interiors with a “rough around the edges” feel.

    “This is not the Williamsburg of Hermès and homogeny, but of carefully selected wines served in a space of carefully selected artisans where you wave to the people you know across the room,” said Studio Ahead. “A neighborhood bar.”
    Walnut banquettes feature tall backs and thin cushionsThe building’s weathered facade, complete with “scratches, graffiti, patina, grime”, was left largely untouched.
    Inside, a soft-industrial aesthetic is evoked through elements like metal-mesh shelving behind the bar, fabricated by local company Wombat.
    Small square tiles cover the front of the bar counter and the floorSmall square tiles cover the floor and the sides of the bar counter, matching the Farrow and Ball paint on the walls and ceiling.
    Along one side of the space runs a series of minimalist walnut banquettes with tall backs and thin seat cushions.

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    Georg stools by Chris Liljenberg Halstrom for Fritz Hansen, which feature cushions strapped to simple wooden frames, appear in two heights.
    Artworks and objects dotted through the interior include a wooden vase by artist Ido Yoshimoto, and small dishes and bowl by ceramicist Katie Coughlin.
    With Others nods to the recent history of its Williamsburg locationOn the walls, cube-shaped washi paper lanterns by artist John Gnorski depict “Dionysian scenes of friendship and frolic”.
    The minimalist forms and muted colour palette throughout the space offer a “soothing contrast to bright loud furious New York” according to Studio Ahead.
    The building’s weathered facade was left largely untouchedWilliamsburg may have changed over the years, but it’s still one of New York City’s most popular neighbourhoods.
    Recent additions to the area include a Moxy hotel designed by Basile Studio and a Kith store with an “industrial ambiance”.
    The photography is by Ekaterina Izmestevia.

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