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    Sella Concept adds “classic theatrical flair” to Locke am Platz hotel

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    London design studio Sella Concept has designed interiors to balance modern and classical elements for the latest Locke hotel in Zurich, Switzerland.

    Called Locke am Platz, the hotel in Zurich’s Enge neighbourhood is surrounded by parks and botanical gardens, with Lake Zurich nearby.
    Sella Concept co-founder Tatjana Von Stein aimed to reflect the area’s cultural identity through her design, which draws upon Swiss Riviera aesthetics combined with modernism.
    Sella Concept completed the interiors for Locke am Platz in Zurich”Zurich has so many layers, an old school elegance mixed with brutalist modernist architecture,” Von Stein told Dezeen.
    “Everything pointed towards a very layered concept, juxtaposing modernism with a classic theatrical flair.”

    Each studio apartment has its own living areaSet across six floors, Locke am Platz contains 80 units, including 40 hotel-style rooms for shorter stays as well as studio apartments, each with their own living area and kitchenette alongside a bedroom and en-suite.
    With warm red and yellow tones, strong patterns and rich upholstery, apartment interiors have been curated to resemble a series of boudoirs – the traditional term for a woman’s bedroom or interior space.
    Red bedspreads match velvet-lined decorative curtainsRed velvet bedspreads were paired with matching decorative curtains that frame the bed.
    “It is important to create a little sense of drama, moments of subtility to moments of indulgence,” Von Stein said.
    Kitchenettes are fitted with red cabinetsKitchenettes were designed with contrasting red cabinets and petrol-blue marble backs.
    Wooden shelves are decorated with books, sculptures and ornaments, while parquet wooden flooring is arranged in a mosaic-like pattern.
    Staircase walls are clad with stainless steel panelsDownstairs, the reception area continues the juxtaposing material palette with deep orange velvet drapes and carpets alongside stainless steel, wood and high gloss finishes. According to the designer, materials were chosen as part of a careful “balance between hard and soft”.
    “We clad the existing staircase walls in stainless steel in contrast to its warm terracotta-coloured carpet, traditional statues and marble plinths,” Von Stein described.
    Bespoke furniture designed by Sella Concept and manufactured by Parla features throughoutShared social spaces include a lounge, bar, restaurant and private dining area. Velvet-lined curtains wrap around the lounge area, which sits on a raised, carpeted platform overlooking the wider common area.
    “When planning the spaces on the ground floor, I introduced various apertures between the spaces, a typical modernist character trait,” said Von Stein.
    “My aim is always to create a sense of intimacy while still being connected.”
    A wood-panelled bar is paired with green velvet stoolsA central bar connects the lounge and restaurant spaces.
    Taking cues from the modernist era, the front of the bar was decorated with geometric wood panels and topped with a marble surface. It was paired with stools upholstered with green velvet.
    Yellow and green finishes by Yarn Collective appear in the hotel restaurantChoupette, the main hotel restaurant, echoes the wider interior scheme and includes yellow curtains and green velvet-skirted banquettes by London textile company Yarn Collective.
    The restaurant and lounge areas incorporate bespoke furniture designed by Sella Concept and manufactured by Parla.
    “Designing bespoke furniture makes it so unique to the project, allowing us to work perfectly into our space, and for our materials and forms to reflect the narrative set,” Von Stein explained.

    Grzywinski+Pons designs Locke at East Side Gallery to “capture the strange magic” of Berlin

    Connected to the restaurant, a separate private dining area was adorned with a classical mural on the ceiling by decorative painter Magdalena Julia Gordon.
    “We commissioned Magda to create the ceiling mural to bring this dark room to life through artistry and a little touch of humour,” said Von Stein.
    A mural by Magdalena Julia Gordon adorns the ceiling of the private dining roomSince its first location opened in 2016, Locke has expanded to include 15 sites across the UK and mainland Europe.
    Other projects by Sella Concept recently featured on Dezeen include office interiors for a tech company in New York and the London headquarters for fashion brand Sister Jane.
    Photography is courtesy of Locke and Sella Concept.

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      Freitag's Sweat-Yourself-Shop is a tiny factory for making bags

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      Swiss brand Freitag has created a shop in Zurich, which is a “micro-factory” where customers can help make their own bag out of recycled tarpaulins.Named Sweat-Yourself-Shop, the interactive retail space on Grüngasse was designed by Freitag to take their existing customisation options one step further.

      Freitag bags are made of recycled truck tarpaulins
      The 80-square-metre retail space was originally a standard shop for the brand but has been given a factory-style makeover.
      “We were looking for a unique pilot retail experience to reduce used truck tarp leftovers from our factory,” explained Freitag.
      “With the new shop, customers can get further involved by assembling their bag to their own taste and getting involved in the final production steps,” added the brand.
      “From now on, Freitag is transferring the final stages of production and the entire responsibility for the bag’s design to future owners, in our newly converted micro-factory.”

      Customers can operate a conveyor belt of material

      Founded in 1993 by graphic designers Markus and Daniel Freitag, Freitag specialises in practical bags made out of recycled tarpaulins.
      Used tarpaulin bought from trucking companies in Europe are cleaned, cut up and fashioned into bags. The material, polyester fabric coated with polyvinyl chloride (PVC), makes for durable and waterproof accessories.

      The shop is set up as a “micro-factory” for bags
      At Sweat-Yourself-Shop, customers can make their own shopper-style bag.
      The interiors of the micro-factory are designed to look “functional and industrial”, with grey walls and floors. Freitag painted all the machinery in Colour Index industrial green, the brand’s signature shade.

      The shopper bag is fully customisable
      A rainbow of tarpaulin panels are clipped to hangers dangling from a looped conveyor belt that runs along the shop’s ceiling.
      Customers can press a button to power the conveyor belt, bringing more colour choices out from behind windows of frosted glass.

      Customers can watch their bag being stitched
      Workshop stations allow them to pick out colours for the main bag and the outer pocket and watch them be cut and stitched together.

      Miniwiz creates pop-up store where rubbish is exchanged for recycled products

      “The sheer amount of colour choices for tarp pieces that go into the F718 BUH shopper will probably have our part-time bag makers in the new Sweat-Yourself-Shop perspiring more heavily than the production work itself,” joked the brand.

      The whole process is visible through big display windows
      Large windows frame the shop so that passersby can also watch the process from the street.
      Sweat-Yourself-Shop is shortlisted for Dezeen Awards 2020 in the small retail interior category, alongside projects including a tiny bakery in Japan and beauty brand Glossier’s Seattle shop that’s covered in moss.

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      Think Architecture completes Zurich home with lake and vineyard views

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      Swiss practice Think Architecture has created House at a Vineyard, which includes a veranda and sunken courtyard that have vistas across the waters of Lake Zurich.The house is situated in a wildflower-filled meadow that lies beyond a small vineyard near Lake Zurich.
      It was created by Think Architecture for a young family of four who, after showing the practice a few inspirational images from Pinterest, said their key request was that their home was modern and had a simple, symmetrical layout.

      “Though symmetrical villas have long dominated architectural history, in recent decades they have tended to appear only as neoclassical imitations,” said the practice.

      “House at a Vineyard aims to prove that this specific spatial arrangement still has its place and can be translated into a contemporary design.”

      The house comprises a stacked pair of rectilinear volumes, both of which are punctuated with tall recessed windows that offer views of the surrounding landscape.
      A three-metre-wide veranda runs the entire length of the lower volume of the house that boasts herringbone-pattern decked flooring.

      At its centre is a small, sunken courtyard centred by a single tree, which the practice has specifically placed to fall in line with the sequence of reception rooms indoors.
      Cushioned seating runs around the perimeter of the courtyard, allowing the family to relax there during the warm summer months while overlooking the waters of the lake.

      To complement the exterior of the house, which is rendered with pale, off-white plaster, surfaces of the internal living spaces have been washed with lime. Herringbone oak flooring also runs throughout, mirroring the decking on the veranda.

      Think Architecture creates minimal hilltop house in Zurich

      Think Architecture worked alongside Atelier Zurich to develop the aesthetic of the home’s interiors, which have been finished with a few standout decorative elements.

      In the kitchen, the breakfast island is topped with a slab of murky-green marble, while the dining room has a long blood-red table surrounded by cane-back chairs.
      This room is flanked by staircases that lead to the first floor, where blue-grey joinery and wall panelling has been introduced. Several contemporary artworks have also been mounted on the walls.

      Think Architecture was established in 2008 and is co-led by Ralph Brogle and Marco Zbinden.
      This isn’t the only residential project that the practice has completed in its home city of Zurich – last year it created House in a Park, which comprises a series of stone and plaster-lined volumes.
      Photography is by Simone Bossi.

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