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      “I sometimes feel like I fell into doing fashion” says Jonathan Anderson

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      Loewe creative director Jonathan Anderson set up the brand’s annual craft prize to decode the “chintz” and “pastiche” associations of the discipline, he tells Dezeen in this interview.

      Luxury fashion house Loewe recently announced the sixth winner of its annual craft prize at NYCxDesign, which celebrates applied arts and innovation in modern craftsmanship.
      A spiky egg sculpture by Japanese ceramicist Eriko Inazaki was selected for the 2023 award from more than 2,700 entries.
      “It became chintz”
      Anderson established The Loewe Foundation Craft Prize in 2016 in an effort to honour the brand’s 19th-century origins as a leather-making craft collective.

      Speaking to Dezeen at the awards ceremony for the prize at The Noguchi Museum in Brooklyn, he explained he also wanted to redefine contemporary understandings of artisanal production.
      “I think from the ’80s onwards, [craft] had become this thing which was linked to mid-century, it was pastiche,” said Anderson.
      “In Britain, for example, there was a lot of money put into crafts and the Arts Council to boost this idea of making, and then it became maybe chintz at some point.”
      The winning sculpture by Eriko Inazaki (front) was displayed among an exhibition of shortlisted projects at NYCxDesign. Photo courtesy of Loewe”The reason why I set the prize up was to try to sort of decode that,” he told Dezeen. “It was like it wasn’t marketed right. The work was there, but the platform was not there.”
      Young creatives are now becoming interested in craft once again, he suggested.
      “I think younger people are starting to realise that, as much as it’s interesting being a contemporary artist, it can be just as interesting to be a rug maker or to make ceramics or to work with wood,” said Anderson.
      “It’s a less sort of diminished form of the arts.”
      “I am probably a shopaholic”
      Before being appointed by Loewe in 2014, Anderson founded his eponymous label, JW Anderson.
      Although differentiated by what Anderson describes as an “angst” at JW Anderson and a “heightened perfection” at Loewe, the two brands share an emphasis on art, design, craft and interiors.
      His collections at Loewe often incorporate elements of applied arts – bringing in collaborators and craftspeople, such as metal artist Elie Hirsch who created solid copper and pewter jackets for its Autumn Winter 2023 collection.
      Loewe also presented a collection of decorated wooden chairs during Milan design week that were created by global artisans.
      “Art for me is always going to be a language no matter what brand I’m in,” he said. “Because I think this is a way for me to kind of explain to the consumer, what I love, or things that I’m fascinated with.”
      Anderson works with the internal architectural team to design stores. Photo by Adrià CañamerasThe Northern Irish designer’s love of craft and art extends to the conception of store interiors for both of his brands.
      JW Anderson recently unveiled its first flagship store in Milan during Milan design week, designed by Anderson in collaboration with 6a Architects.
      “I sometimes feel like I fell into doing fashion but ultimately the interior part is what I love the most,” he said.
      “The thing I love about interiors is, it is a singular kind of environment. Whereas fashion is like a transient period that goes in different environments. I quite like with interiors the control that you can have within space.”
      He described his love of shopping for items to appear in stores.
      “I think I am probably a shopaholic,” he said. “I could be at an auction or be in a gallery and I’ll be like, ‘oh, that’s perfect for Korea or that’s perfect for…’.”
      “I think it just adds this element and a pleasingness for a consumer to go in and to a store and to see an original Rennie Mackintosh chair.”

      Needle-felted chair and spiky ceramic egg feature in Loewe Foundation Craft Prize exhibition

      Anderson feels that for Loewe, the design of stores is sometimes more important than fashion shows.
      “I think stores can be more than just like these commercial vehicles,” he said. “I think, for me, the store is just as important as doing a show. It’s sort of even more important because they have to last longer.”
      “I’m in a very lucky position at Loewe where I decide everything,” he added. “I have an internal architectural team, but I decide every artwork, I decide every door handle, every fixture.”
      However, that does not tempt Anderson to cross over from fashion into interiors permanently.
      “I enjoy it because it’s probably more like a hobby,” he said. “It’s something that distracts me from what I do as a day job, but I do it because of the stage of Loewe or JW Anderson.
      “But I would never see it as something where I would be like, ‘oh, I’m going to be an interior designer’,” he continued. “There are other people out there that are actually really good at it. I think I’m good at it to an extent, but I change my mind too quickly. I would like it for like a day and then I would want to redo it again.”
      The portrait is by Scott Trindle.

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      The Offbeat Sari exhibition celebrates “one of today’s most important global fashion stories”

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      The first sari to be worn at the Met Gala and sequins made from discarded X-ray film sourced from hospitals feature in the Offbeat Sari exhibition, which showcases around 60 contemporary saris at London’s Design Museum.

      The Offbeat Sari is the first UK exhibition to explore the contemporary sari, according to the Design Museum. The show opens today in a cavernous space within the museum’s subterranean gallery, illuminated by thin neon pendant lights.
      Hailing from India and wider South Asia, a sari is traditionally thought of as an unstitched drape wrapped around the body from shoulder to waist.
      The Offbeat Sari opens today at London’s Design MuseumIn recent years, designers have been reinventing the 5,000-year-old garment to serve young people’s growing interest in the sari, which has led to its revival, according to Design Museum head of curatorial Priya Khanchandani.
      “Women in cities who previously associated the sari with dressing up are transforming it into fresh, radical, everyday clothing that empowers them to express who they are, while designers are experimenting with its materiality by drawing on unbounded creativity,” said the curator.

      The first sari worn to the Met Gala features in the exhibitionSplit into various themes such as identity and resistance, the exhibition presents around 60 contemporary saris created by a range of established and emerging designers.
      Among the garments is the first sari to be worn at New York’s Met Gala in response to the annual ball’s 2022 theme, Gilded Glamour.
      Embellished with semi-precious stones, the tulle Sabyasachi-designed sari worn by Natasha Poonawalla features a statement train and was paired with a gold Schiaparelli bodice with protruding, orbit-shaped elements.
      Fashion brand Abraham & Thakore created sequins from recycled X-ray filmAnother navy blue sari by Abraham & Thakore is characterised by delicate sequins that were made using discarded X-ray film salvaged from hospitals – a design that aims to address the issue of sustainability within the fashion industry.
      Also on display is a purple georgette silk sari embroidered with shimmering acrylics, sequins and crystals. Founder of the #DeGenderFashion movement, author and comedian Alok previously wore the garment to highlight their belief that saris can be worn by anyone, regardless of gender identity.
      Photographs showing different ways of wearing saris are pasted across a blue wallContrasting textiles such as distressed denim and woven stainless steel make up other saris in the exhibition, highlighting the garment’s versatile evolution.
      Within the show’s “movement” section are a number of saris worn by young people while engaging in sports. These include a garment adorned with cherry blossom motifs that was donned during a cricket match as well as a polyester chiffon sari, which is among the outfits worn by a group of women who have begun to skateboard in saris – a growing trend, according to the museum.
      Sari wearers are increasingly wearing the garments to engage in sports, especially skateboardingThere is also an area dedicated to the craftsmanship involved in sari-making that explores how its history has transformed over the 21st century.
      “The sari is experiencing what is conceivably its most rapid reinvention in its history. It makes the sari movement one of today’s most important global fashion stories, yet little is known of its true nature beyond South Asia,” explained Khanchandani.

      “Genuine inclusivity in design is not a fantasy and need not be tokenistic”

      “For me and for so many others, the sari is of personal and cultural significance,” reflected the curator.
      “But it is also a rich, dynamic canvas for innovation, encapsulating the vitality and eclecticism of Indian culture.”
      There is also an area dedicated to materials and craftsmanshipChinese artist Ai Weiwei’s first design-focussed exhibition is another show that is currently on display at the Design Museum until late July. In other recent fashion news, designer Rick Owens has released a collection of wearable helmets that double as fluorescent floor lamps.
      The photography is by Andy Stagg. 
      The Offbeat Sari is on display at London’s Design Museum from 19 May to 17 September 2023. See Dezeen Events Guide for an up-to-date list of architecture and design events taking place around the world.
      Project credits:
      Curator: Priya KhanchandaniAssociate curator: Rashmi Varma3D design: Studio Mutt2D design: Stuthi Ramesh

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      Supreme's Los Angeles flagship features its first fully floating skate bowl

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      A team of architects and designers has mixed retail with a skateboard facility for clothing brand Supreme’s Los Angeles flagship store, sited in the building that was once home to the iconic record store Tower Records.

      The overall design of the he 8,500-square-foot (790-square-metre) store was carried out through a collaboration of London interiors studios Brinkworth and The Wilson Brothers – and New York architect Neil Logan.
      The Supreme store features its first fully floating skate bowlSupreme, a Manhattan streetwear brand catering to skaters, collaborated with Steve Badgett of SIMPARCH, a New Mexico to outfit, for a fully floating skate bowl.
      SIMPARCH previously constructed four skate bowls for Supreme, including a small peanut-shaped skate bowl in the previous Los Angeles store in 2004.
      Inside, light bounces off the polished concrete walls”We had a much bigger area to work with at this location, so the design process with Supreme’s circle of experienced pool skaters took more time to nail down the final form,” Badgett told Dezeen.

      The clover-leafed sculpted wooden skate bowl has three depths and a pale surface bordered by a darker rim.
      “The previous four bowls we built for Supreme were all considerable challenges but this one was a whole different animal with its greater size and structural complexity,” Badgett said. 
      The white box store sports a red logo on the renovated billboard fascia”Our engineer, Paul Endres, figured out how to eliminate columns anywhere near the bowl so it hung from the deck structure. He was able to do that without compromising the lean, fluid, aesthetic we wanted, and it allows the bowl’s organic form to be seen unimpeded,” he continued.
      Located in the site of the former Tower Record’s West Coast store, the one-storey white box store sports a blocky red logo on the renovated billboard fascia.
      “It was such an honour to take loving care of the historic Tower Records structure while literally raising the roof to accommodate the huge levitating skate bowl,” said Brinkworth founder Adam Brinkworth.
      “The site has gone from the world’s largest record store to the world’s largest Supreme.”
      SIMPARCH created the wooden skate bowlStorefront windows between triangular columns wrap the street corner, turning the sales floor into a display case.
      Inside, steel trusses raise the original roof and open the space with skylights for an illuminated interior. Light bounces off the elevated, wooden bottom of the skate bowl, which hovers on the far side of the store.

      Brinkworth designs “honed and clean” interior for Supreme Paris store

      A metal wall was installed around the bowl to produce blurry reflection of the skaters. The wall also features a jagged black-hole art piece by Nate Lowman.
      On the main floor, clothing racks and product displays wrap around two walls. Sandstone benches were placed on the polished concrete flooring to reference a LA skatespot called the Santa Monica Sand Gaps.
      A Mark Gonzales go-kart is parked in the centre of the roomThe reserved white and grey material palette defers to art installations for colour and texture. A full-size F1 car by Mark Gonzales was parked in the centre of the room, and a colourful grim reaper mural by Josh Smith is splayed across a wall.
      The skate-in-the-store concept has become a signature for Supreme, who works with other architects to install the feature in locations across the country – such as the stilted platform in the Brooklyn store designed by Neil Logan Architect and the elevated reverberating bowl by Brinkwork in the renovated San Francisco store.
      In advance of the new opening, the Fairfax Avenue location in LA closed earlier this month after 19 years in business.
      The photography is by Blaine Davis.
      Project credits:
      Architecture: Brinkworth, The Wilson Brothers, Neil LoganDesign: Steve Badgett of SIMPARCHEngineering: Paul EndresFabrication: Steve Badget, Chris Vorhees, Clay MahnComputer modelling: Peter Eng

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      Louis Vuitton overhauls stores with Yayoi Kusama polka-dots and life-like animatronics

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      Luxury brand Louis Vuitton has transformed its stores across the world for the launch of its anticipated capsule collection with Japanese contemporary artist Yayoi Kusama.

      The launch of the collaboration has seen a number of key stores across the world redecorated with Kusama’s signature polka-dots, life-like animatronics of Kusama painting in the windows of the stores and an inflatable replica of Kusama peering over the roof of Louis Vuitton’s Champs-Élysées store.

      Louis Vuitton’s Paris store is one of the numerous locations that have been decorated to mark the collaboration
      Louis Vuitton’s Champs-Élysées store, an art-deco building built in 1912, encompasses the largest of the Kusama activations. Large brush stroke polka dots were placed across the facade of the building and paired with an oversized, human-like replica of Kusama, which was tied to and peering over the roof of the building.
      In New York’s Meatpacking District, a Louis Vuitton pop-up location was transformed into a “canvas” for Kusama’s vision. The space was blanketed in yellow and covered in black polka dots of varying sizes across its walls, floors and ceiling.
      Pop-up stores were opened across the worldReflective chrome spheres were organised in the shape of Louis Vuitton’s logo and suspended throughout the interior of the pop-up space, endlessly reflecting the spotted motif and the capsule collection, which is exhibited throughout the space.
      “Louis Vuitton celebrates its latest collaboration with Yayoi Kusama in New York with a special pop-up space in the Meatpacking District which has been transformed into a canvas for her vision and iconic art which opens to the public on January 6th,” said the brand.
      The stores were decorated in polka-dots and mirrored spheresA pop-up located in Soho, New York, was similarly decorated in Kusama’s spotted motif, brush stroke spots in hues of red green, white and blue covering the white-painted storefront, interior walls, ceiling and floors.
      The collection is the second collaboration between Louis Vuitton and Kusama, returning a decade after the fashion house and artist first collaborated in 2012.

      Yayoi Kusama wraps New York Botanical Garden trees in polka dots

      In 2006, Louis Vuitton’s then creative director Marc Jacobs approached Kusama and met with her at her studio where she hand-painted a Louis Vuitton Ellipse bag with her famed polka dot motif – the beginning of what would be one of Vuitton’s most successful artist collaboration.
      Six years later, in 2012, Jacobs released a collection of Kusama-painted bags and ready-to-wear pieces to coincide with her 2012 retrospective at New York City’s Whitney Museum of Modern Art.
      A pop-up store in Tokyo included a life-like Kusama installationA pop-up space in Harajuku, Tokyo continues the yellow and black theme. The ground floor of the space was lined in yellow with black spotted motifs, while the colours were inverted for the first floor, which has a black base with yellow spots across its surface.
      Elsewhere across the world, select Louis Vuitton stores saw life-like and human-scale animatronics of Kusama placed in the window displays with the robotic replica of Kusama repeatedly painting polka-dots onto the surface of the glass.
      The pop-up spaces were used to display the limited edition collectionIn 2020, Kusama placed over 1,000 mirrored balls on the surface of a pond and wrapped trees in polka dots at the New York Botanical Garden as part of an outdoor exhibition.
      Louis Vuitton recently unveiled a collection of 200 trunks reimagined by 200 architects and designers, including Frank Gehry and Sou Fujimoto, to celebrate its founder’s 200th birthday.
      The photography is courtesy of Louis Vuitton.

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      Celine recalls “vintage spirit” at Rue Saint-Honoré boutique

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      Celine creative director Hedi Slimane channelled “French elegance” when designing the latest Celine boutique in central Paris, which features expanses of brass and marble as well as Slimane-designed furniture.

      Located on Paris’ Rue Saint-Honoré, known for its luxury shopping, the store sits within a 19th-century Haussmann building and connects to a Celine Haute Parfumerie store that was opened in 2019 and references old art deco perfumeries.
      The store was designed by Hedi SlimaneSet over two floors, the 137-square-metre store is dedicated to the brand’s leather goods, accessories and fine jewellery. Its interior was designed by Celine’s creative director, Slimane, who has helmed the fashion house since 2018.
      The Rue Saint Honoré store continues Slimane’s vision for Celine’s global store interior identity, which the brand explained recalls a vintage spirit and ideas of French elegance – much like its recently opened Bond Street store.
      It references French modernism”Conceived as a timeless setting, the architecture of the boutique gives a sense of intimacy, precisely recalling old art deco perfumers’ designs,” said Celine.

      “The ground floor, dedicated to leather goods, fine jewellery and women’s accessories, is structured around the ideas of French elegance and ‘vintage’ spirit.”
      Slimane also referenced French modernism through the choice of materials and furniture for the store.
      Brass, wood, marble and glass were used throughout the storeIn a nod to the neighbouring perfume store, whose walls were clad in sheets of imposing black and white marble, identical sheets of antique marble were used for the floors of the accessories and jewellery store.
      A jewel-like, golden brass, semi-helicoidal staircase tops the white-veined marble floor and leads visitors up to a mezzanine level and Parisian-style salon used to display artisanal bags from Celine’s Haute Maroquinerie collection.

      Hedi Slimane uses “French elegance” to define Celine store in London

      The upper level of the store is host to an antique marble fireplace, zigzagging walls of mirrored panels and wooden furniture wrapped in leather and shaggy fur designed by Slimane.
      Oxidised metal panels clad the walls of the ground floor between backlit, ribbed glass louvres, while vitrine-style shelving and cabinetry recall opulent modernist interiors.
      The store will stock accessories and jewelleryArt pieces selected from the Celine Art Project are displayed throughout the store, including a totem by Ian LC Swordy, a painting by Will Boone and a suspended glass and golden brass mobile by Virginia Overton that was personally commissioned by Slimane.
      Earlier in December, Slimane showcased his 17th collection for Celine which saw the creative director return to Los Angeles to present his Autumn Winter 2023 womenswear show at the Wiltern Theatre – an art deco landmark built in 1931.
      Following Slimane’s appointment as Celine’s creative director, he began carrying out renovations of Celine stores worldwide developing signature design codes for the brand’s store interiors.
      The photography is courtesy of Celine.

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      Sleeper turns Kyiv shoe factory into eclectic headquarters

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      Ukrainian architects Veronika Arutunyan and Olga Malyshenko have transformed the interior of a former factory in Kyiv into meeting and manufacturing spaces for fashion label Sleeper.

      Sleeper completed the conversion of three floors inside the 1940s industrial at the end of 2021 – months prior to the Russian invasion of Ukraine in early 2022.
      The brand’s HQ is inside an old factoryUkrainian architects Arutunyan and Malyshenko worked with Sleeper founders Kate Zubareva and Asya Varetsa on the remodelling of the interior, which was geared towards both the productivity and well-being of the company’s team.
      “Sleeper’s vision completely animated this fading industrial building in the historical part of Podil,” said Arutunyan.
      The designers fitted out the interior to accomodate specialist machineryThe workspaces, breakout areas, meeting rooms, dedicated manufacturing rooms and specialist photography studio all contain homely touches, such as soft seating, coffee tables and mismatched chairs.

      “We’re not big fans of fast fashion or corporatised, artificially-created design,” explained Sleeper co-founder Zubareva.
      “Instead, we wanted to create a place where people would feel comfortable.”
      Interiors were furnished with assorted designer furnishings from a range of design periodsAntiques and retro items are scattered throughout, with notable examples including cantilevered Marcel Breuer-designed armchairs, a 1960s chair brought from a hotel in the Ukrainian city of Dnipro, and a pair of red 1970s art nouveau chiclet armchairs designed by Ray Wilkes for Herman Miller.
      “The designers referenced the mid-twentieth-century aesthetic of celebration halls and scientific institutes, with their simple futuristic forms,” the brand commented.

      Sunnei transforms former recording studio into fashion brand HQ in Milan

      The adaptive reuse of the building allowed for original features – such as parquet floors and high ceilings – to be preserved, while providing the Sleeper team with necessary specialised facilities.
      Flexible layouts were designed to accommodate the brand’s growing team and allow for expansion, as well as its need for specialised amenities associated with clothing production.
      The interior has a neutral colour palette punctuated with pops of colourIn addition to aesthetic considerations, the designers ensured that the team was provided with ample facilities to carry out a wide range of tasks.
      A photo studio, meeting spaces, silent room, changing rooms and lounge spaces, in addition to manufacturing rooms, were created to ensure that each step of the creative process could be facilitated comfortably.
      Contrasting furniture was chosen to make the space feel more domesticSleeper is a fashion brand that designs and creates high-end sleepwear intended to be used both in the home and on the street, according to the label.
      The company has clothed notable actors, singers and celebrity personalities including Lily James, Katy Perry, Emma Roberts, Kendall Jenner and Kourtney Kardashian among others.
      Areas dedicated to garment production are clear-cutThe production of garments at the brand’s Kyiv atelier has been temporarily paused due to the war in Ukraine, which has damaged over 140 heritage sites in the country since the invasion by Russia in February 2022.
      Sleeper’s team has partially returned to their headquarters in the capital, with the remainder of its team working remotely in other parts of the world.
      “We have no doubts that the Sleeper’s home should be located in Ukraine, the country where the brand was born,” the brand told Dezeen.
      Glass walls allow natural light to enter all spacesOther reuse projects that feature on Dezeen include Chinese pastry brand Lao Ding Feng’s headquarters in a former warehouse by Neri&Hu, and a radio station in an old furniture store by Atelier38.
      The photography is by Andrey Bezuglov.

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      Random Studio creates “giant fragments of a woman's body” for Mugler pop-up

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      Dutch design studio Random Studio has created Bodyscape, a “futuristic” pop-up store, to celebrate the 30th anniversary of French fashion brand Mugler’s fragrances.

      The Mugler installation, which was designed for luxury department store Selfridges, includes sculptural, chrome-effect fragments designed to evoke a woman’s body. These were organised across the ground floor of the Corner Shop, an ever-changing retail pop-up space.
      The pop-up was created to celebrate the 30th anniversary of Mugler’s fragrance”For Mugler, we had dreamt up Bodyscape; a giant sculptural installation of a woman reclining, fragments of her body parts breaking the space up into a cluster of retail experiences,” said Random Studio.
      “Amplifying the brand’s surreal fascination with the female body, the hyper-feminised curves, crevices and folds of the installation were to be accentuated by a futuristic reflective material.”
      Sculptural fragments of a woman’s body were installed in the Corner ShopThroughout the space, sculptural fragments were used as walls, partitions and display areas that aim to take visitors on a journey through the chrome-effect-finished body. The interior walls of the shell-like fragments were painted in Mugler’s signature blue hue.

      Pieces of the sculptural body, which Random Studio explained mimicked the form of a woman reclining, were displayed in full view along the street-facing windows of the Corner Shop.
      It was constructed in collaboration with Xylotek”Seen from the street, the sculptural installation forms an abstract side view of a woman elegantly reclining,” said the studio.
      “The curves, crevices and folds of the body are rendered in a reflective material that mirrors the viewer’s gaze, throwing back a distorted image – a nod to Mugler’s sense of humour and seduction.”

      Jacquemus creates surrealist interpretation of his own bathroom for Selfridges pop-up

      Instead of opting to use easily manufactured but less sustainable materials such as fibreglass or metal, Random Studio collaborated with Bristol-based timber company Xylotek to construct the installation using wood.
      Xylotek manufactured the shell-like structures, which were painted across the exterior and interior with a metal-effect finish rather than “higly-toxic” chrome.
      This was done so that the paint could eventually be stripped off and the wood recycled.
      The structures were painted blue and silverThe centrepiece of the installation, encased by the chest and buttocks of the fragmented body, is a drop-shaped object that releases a cloud of fragrance and triggers starry lighting as visitors near it.
      “A polyphonic soundscape of siren-esque voices coaxes visitors into the space and towards a scent sculpture, illuminated by undulating lights,” said Random Studio.
      “As the visitor approaches the drop-like structure, the lights intensify and the sculpture emits a short burst of fragrance whilst a projection lights up the space with stars which slowly transforms into the abstract shapes of heavenly bodies.”
      The curving walls guide visitors through the pop-upEarlier this year, Random Studio designed a series of surrealist pop-up installations at Selfridges for fashion brand Jacquemus that included a luxury-bag vending machine and a swimming-pool changing room.
      Also at Selfridges, trainer brand Axel Arigato created an “upside-down” office-themed pop-up with wall-mounted trainers and polystyrene ceiling tiles across the floor.
      The photography is by Jasper Fry.

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      AMO cocoons Jacquemus store in pillows to create “bedroom-like” interior

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      Dutch studio AMO has used pillows to form the display stands and line the walls in this tactile womenswear boutique by fashion brand Jacquemus in Paris, France.

      The 60-square-metre shop, set in the department store Galeries Lafayette Haussmann, was designed to feel like a bedroom according to AMO, which is the research and design arm of architecture firm OMA.
      AMO has lined a Jacquemus store with large cream-coloured pillows”The location of the shop within the Galleries Lafayette – without windows or daylight – led to the idea of creating a bedroom-like environment: a room entirely made of pillows,” said OMA partner Ellen van Loon.
      “It is a cocooning and relaxed atmosphere, inviting customers to lounge and browse for as long as they want,” she told Dezeen.
      The store is designed to feel like a bedroomThe linen pillows were designed to reference the textiles of Provence, where Jacquemus founder Simon Porte Jacquemus grew up.

      “We explored a material palette that aims to capture the atmosphere of Provence,” said OMA architect Giulio Margheri.
      “The fabric of the pillows is a reference to the linens of the South of France,” he told Dezeen.
      Linen pillows reference the textiles of ProvenceAMO also added a stack of pillows to serve as a seating area for shoppers, as well as a spot to showcase Jacquemus’ signature tiny bags.
      The studio completed the store’s easy-going atmosphere with the help of a stripped-back scheme, including cream-coloured carpet, soft lighting and clothing rails in a milky beige hue.

      Jacquemus creates surrealist interpretation of his own bathroom for Selfridges pop-up

      AMO previously designed another store for Jacquemus inside the London department store Selfridges. Much like the brand’s Paris outpost, the shop was wrapped entirely in a single material – clay.
      “The design of the Jacquemus boutiques in London and Paris began with the idea of testing the limits of working with a single material,” Van Loon explained.
      “Instead of working on the design first and deciding on the materials afterwards, we let the materials dictate their presence in the space.”
      Changing rooms are coloured in the same creamy hueThe Jacquemus store is one of many retail interiors AMO has designed in Paris.
      Among them is a pop-up shop by Tiffany & Co that showcases an array of jewellery pieces and a flagship store for clothing brand Off-White that features abstract interpretations of Parisian courtyards and flea markets.
      Project creditsPartner: Ellen van LoonArchitect: Giulio MargheriTeam: Valerio Di Festa, Camille Filbien and Mattia Locci
      The photography is by Benoit Florençon, courtesy of AMO.

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