Retail

Subterms

    More stories

    • 125 Shares189 Views

      in Rooms

      Studio FB creates gallery-like interior for Frame store in Marylebone

      by

      French interior design Studio FB and the co-founder of fashion brand Frame, Erik Torstensson, have designed a California-informed store for the brand in London.

      The store’s concept draws from the brand’s Californian origins as well as European influences, which is reflected in the lighting, furniture and materials.
      Studio FB designed a minimalist store for Frame”The Californian universe with these modernist architectures with a free plan, skylights and the opening of spaces to the outside was our inspiration basis,” Studio FB told Dezeen.
      “We imagined this new concept design layout as open as possible, which can be compared to a gallery.”
      The store is arranged round a large central pillarTo create a greater connection with the street, the studio redesigned the facade by adding a curved, full-height glazed wall, which was set behind the original piers.

      “We designed a long-curved glass like a contemporary insert which contrasts radically with the classic London pillars preserved,” said the studio.
      The studio aimed to create a gallery-like atmosphereWithin the store, the studio aimed to mimic the atmosphere of an art gallery with a polished concrete floor serving as a base for a central pillar constructed from stained birch wood veneer.
      The store’s rails were custom-designed with a distinctive hand-moulded abstract-shaped end-piece serving as the highlight
      With in the fitting room, the ceiling, walls and doors were upholstered in fabric by textile company Kvadrat.
      Custom-designed rails were created for the store”The rounded central wooden element was designed as a sculptural object, which gives a residential feeling from the 50s,” the studio explained.
      “The backspace invites the cabins and lounge area becomes more intimate all-in fabric and brings sophistication to the space. Pieces of furniture and artwork sublimate the atmosphere,” the studio continued.
      “The general atmosphere is similar to an art gallery with raw materials such as concrete on the floor and white walls.”
      The stores changing areas have fabric wallsFB Architects and Torstensson worked together to acquire artwork and collectable design pieces to reinforce the gallery atmosphere.
      “It was a thorough process to ensure the most unique response possible to Frame,” said the studio.
      “Erik had a precise vision of his brand, so we exchanged a lot together on many artistic fields to build the brand’s architectural DNA.”

      Traditional Korean pavilions inform open-sided Aesop store in Seoul

      A sculpture by Serbian visual artist Bojan Šarčević crafted from wood and limestone sits in the display window. Also in the store are two original 1950s Gio Ponti stools, crafted from wood and textiles.
      The store was decorated with wall-mounted fixtures designed by French lighting designer Jean Perzel, as well as geometric fixtures created by French architect Pierre Chareau, to create a soft and gentle lighting ambience.
      Artworks feature throughout the storeTorstensson used AI as a sketching tool to design custom objects for the space, such as large brutalist stone tables and chrome custom-made sculptures that were then realised by architecture studios including Bucktron Studio Sweden.
      “I’ve been learning and expanding my skills with AI for the last year, it creates a superpower when it comes to speed, as it allowed me to generate the visual concept at a greater pace and scale,” said Torstensson.
      “This creates exciting results and provides a new outlook on design. I simply use it to visualise my initial ideas in greater detail in order to bring my ideas to life.”
      The store is Frame’s second in the UKOther retail interiors recently featured on Dezeen include a stationery store interior made from white-oiled wood by Architecture for London and a store interior for Ms MIN in Shanghai, China, by Neri&Hu.
      The photography is courtesy of Frame.

      Read more: More

    • 138 Shares189 Views

      in Rooms

      Customers exchange urine for soap at Het Nieuwe Instituut pop-up shop

      by

      Cultural centre Het Nieuwe Instituut is rethinking the archetypal museum shop with a pop-up at Dutch Design Week, designed to encourage more ethical, resource-conscious consumption.

      Instead of offering a straightforward exchange of wares for money, New Store 1.0 gives patrons the opportunity to trade their urine for a piece of Piss Soap and encourages them to place their phones on specially designed fixtures to provide lighting for the venue once the sun goes down.
      Het Nieuwe Instituut has launched its debut pop-up shop at Dutch Design WeekTaking over Residency for the People – a hybrid restaurant and artist residency in Eindhoven – the pop-up also serves up two different versions of the same seabass dish, one made using wild locally caught fish and the other using fish that was industrially farmed and imported.
      The pop-up is the first of two trial runs for the New Store, aimed at helping Rotterdam’s Nieuwe Instituut work out how to design its own museum shop to prioritise positive social and environmental impact over mere financial gain.
      Arthur Guilleminot’s Piss Soap is among the projects on offerIn collaboration with the International Architecture Biennale Rotterdam (IABR) and research consultancy The Seeking State, the second trial will take place at next year’s Milan design week, with the aim to open the first dedicated shop in the museum’s Rotterdam location in 2025.

      “It all started out with the idea that we don’t have a museum shop per se,” Nieuwe Instituut’s programme manager Nadia Troeman told Dezeen. “A museum shop, as we know, has books and trinkets and gadgets. And it’s not really doing well for the planet or the environment.”
      “So we were like, how can we make the act of consuming better? How can we consume differently to help not just ourselves but the environment as well?”
      Visitors are invited to donate their urine via a poster in the toilet. Photo by Jennifer HahnFor the Dutch Design Week (DDW) pop-up, Nieuwe Instituut found the three featured projects by Dutch designers Arthur Guilleminot, Brogen Berwick and Arnout Meijer via an open call.
      The aim was to help the designers trial their ideas for how the exchange of goods could be less extractive and transactional in a real-world scenario.
      This can then be placed on a shelf outside the bathroom. Photo by Tracy Metz”The project is part of a broader institutional agenda of ours to become more of a testing ground,” explained the museum’s director Aric Chen. “It’s part of rethinking the role of cultural institutions as being places that can do more than host debates, discussions and presentations.”
      “So our aim is to take some of these projects that try to think about how we can do less damage, take them out of the graduation shows, take them out of the museum galleries, take them out of the biennales and put them into the real world, with real consumers, audiences and real people to see what we can learn from it,” he continued.

      The Energy Show explores the past and future of solar energy

      Guilleminot used the opportunity to expand his ongoing Piss Soap project, with a poster in the venue’s toilet inviting visitors to donate their pee by relieving themselves into designated cups and discreetly placing them on a newly added shelf outside the bathroom window.
      This can then be exchanged for a piece of soap, made using urine donated by previous participants and other waste materials from human activities such as used cooking oil.
      The soap takes three months to cure and is entirely odourless, helping to break up dirt and grease thanks to the urine’s high ammonia content.
      Those who are eating at the New Store can choose between two kinds of fishThe aim of the project is to find a new application for an underutilised waste material and engage people in a kind of circular urine economy.
      “The idea was to revive the ancient tradition of using pee to make soap, which was done for many centuries, including in ancient Rome,” said Guilleminot.
      “Could I make a modern product using this ingredient and, in the meantime, also change our feelings of disgust about our golden organic liquid?”
      The shop’s interactive lighting fixtures were designed by Arnout MeijerThose having dinner at the New Store can choose between two iterations of the same fish dish.
      The first uses wild seabass that was caught locally by fishers Jan and Barbara Geertsema-Rodenburg in Lauwersoog while the other was farmed in Turkey and imported by seafood market G&B Yerseke.
      Devised by Berwick, who is a design researcher and “occasional fisherwoman”, the project challenges diners to ask themselves whether they are willing to pay the higher price associated with locally caught fish in exchange for its environmental benefits.
      “With the fish, they get a receipt of transparency,” Troeman added. “And one is obviously longer than the other.”
      The shop is open until 29 OctoberDiners were also asked to provide their own illumination as the sun goes down, in a bid to make them aware of our overconsumption of energy and the adverse effects our light pollution has on the natural rhythms of other animals.
      For this purpose, Meijer designed two wall-mounted fixtures inside the New Store that have no internal light source and are simply composed of discarded glass shards topped with wooden shelves made from old beams.
      If they require more light, guests have to place their phone on this ledge with the flashlight on, funnelling light onto the glass shard through a narrow slit in the wood.
      It takes over Eindhoven’s artists’ residency and restaurant Residency for the PeopleThis reflects and refracts light around the space while revealing various crescent moon shapes engraved into the glass in a nod to the circadian rhythm.
      “It’s really about our dependence on the constant supply of energy,” Troeman said. “Can we embrace the dark and hence be more environmentally friendly? It has benefits for everyone and everything.”
      Exploring more circular forms of exchange was also on the agenda at last year’s Dutch Design Week, when designer Fides Lapidaire encouraged visitors to trade their own poo for “shit sandwiches” topped with vegetables that were fertilised with human waste.
      The photography is by Jeph Francissen unless otherwise stated.
      Dutch Design Week 2023 is taking over Eindhoven from 21 to 29 October. See Dezeen Events Guide for information about the many other exhibitions, installations and talks taking place throughout the week.

      Read more: More

    • 150 Shares179 Views

      in Rooms

      Architecture for London creates demountable wood interior for Present & Correct store

      by

      Local studio Architecture for London has designed an interior for stationery store Present & Correct in London,  which features gridded joinery and draws on “wunderkammer” cabinets of curiosities.

      The studio designed bespoke joinery and storage for the Present & Correct shop in Bloomsbury, central London, which sells vintage and new stationery from across the globe.
      The store interior was made from white-oiled woodArchitecture for London constructed a fully demountable interior for the store, which could be moved in the future if needed.
      “Rather than building the joinery around the existing building, we treated each unit as a freestanding cabinet,” Architecture for London director Ben Ridley told Dezeen.
      Trays showcase old and new stationery”Aside from the kiosk, most of the joinery was constructed offsite, so we had to consider whether the cabinets fit through a standard door width and could it easily be carried,” he continued.

      “In the long term the interior needs to adapt to multiple environments; the current shop has uneven floors, to accommodate this the cabinets have adjustable feet concealed within a recessed plinth, while slender legs appear to be bearing the weight.”
      Architecture for London developed a grid design for the interiorPresent & Correct’s aesthetic is often built around an organised grid that holds different-shaped pieces of stationery, and the studio aimed to replicate this in the interior of the store.
      “The shop joinery provides order through a grid which becomes progressively smaller as you enter the shop, providing scale to the eclectic collection of objects,” Ridley said.
      The store design references the nearby British MuseumIt also drew on the idea of a wunderkammer, informed by the store’s location close to the British Museum, to display the goods as “objects of desire”.
      “The wunderkammer is an environment which provides order to a collection of objects through compartmentalisation which could otherwise be observed as a chaotic mess,” Ridley explained.
      “So it’s about how we display hundreds of tiny objects like pens, pencils and rubbers alongside toolboxes and trays in a considered and legible way.”

      Architecture for London uses natural materials to renovate studio founder’s home

      The aim was for the cabinets to be durable and as long-lasting as old museum vitrines. However, budgetary constraints meant that Architecture for London couldn’t use hardwood for the joinery.
      Instead, it chose to work with maple plywood and ash.
      “We created the appearance and durability of solid timber by applying a rule that all edges of the maple plywood are finished with 25-millimetre British ash, which can take the knocks from a busy shop floor,” Ridley said.
      The furnishings are fully demountable”The maple plywood grain is free from imperfections and has a calm grain, so we didn’t feel the need to use additional veneers,” he added.
      “Although the joinery is built with an off-the-shelf material, by concealing the raw plywood edges the interior avoids the DIY aesthetic that can come with working with plywood.”
      A neutral colour palette was used throughoutIt was important to Present & Correct that the interior would allow the products to shine, rather than compete with them.
      This led Architecture for London to use a neutral colour palette and a grid layout that lets the materials speak for themselves, rather than more eye-catching designs.
      “At the concept stage, we produced designs which incorporated more playful elements such as large columns shaped like pencils,” Ridley said.
      “The shopkeeper understood their product well enough to know that there was enough humour in the stationery, so it didn’t need to be represented in the architecture.”
      Other recent projects by Architecture for London include a light-filled extension to a Hackney home and an energy-saving home in north London designed for Ridley.
      The photography is by Building Narratives.
      Project credits:
      Architect: Architecture for LondonInterior designer: Architecture for LondonMain contractor: AFL Build

      Read more: More

    • 125 Shares169 Views

      in Rooms

      Neri&Hu divides Shanghai fashion boutique with fabrics and marble screens

      by

      Chinese studio Neri&Hu has completed a store interior for Ms MIN in Shanghai, China, to showcase the fashion brand’s diverse use of materials.

      Located at the Taikoo Li shopping complex in central Shanghai, the 195-square-metre store was designed to evoke a sense of traditional home-based atelier that places materials and craftsmanship at its centre.
      Neri&Hu designed the store in Taikoo Li”Before the Industrial Revolution, textiles were made by hand in villages across China by individual families; carding, spinning and weaving all took place in farmhouses, indeed a loom could be found in every well-conditioned homestead,” Neri&Hu explained.
      “We harken back to the notion of a traditional fabric atelier, showcasing craftsmanship, rich materiality, and a domestic sensibility.”
      White fabric sheets were hung to divide the spaceThe space was divided into several zones by a series of floor-to-ceiling open grid wooden structures.

      White fabric sheet was hung in between a wooden grid to serve as lightweight semi-transparent partitions situated on left and right side of the shop. These were designed to allow plenty of natural daylight into the store.
      “Natural daylight and the chaos of the shopping mall are filtered by the sheer fabric screens, giving the space an overall sense of calmness,” Neri&Hu said.
      The flexible panels can be re-arranged and interchanged with different materialsThe same wooden structures with overhanging eaves to the right side of the shop form a series of more private rooms.
      These are used as a reception at the front of the store along with a VIP lounge, VIP fitting room and studio area at the rear of the shop.
      An internal courtyard was formed that can accommodate exhibitionsThe central display area was arranged by a series of panels, either made with micro-cement or marble and framed in brass, which form an internal courtyard that can be used as an exhibition space.
      These panels can be re-arranged and interchanged to suit the changing fashion trends in motifs every season.

      Neri&Hu reveals design for monumental red concrete factory for Chinese furniture brand

      The entire shop was paved with curved roof tiles stacked and inlaid, a traditional pavement commonly found in the region.
      Neri&Hu also created custom mannequin figures for Ms MIN. According to the studio, the linen-made mannequins have a skin-like subtle texture.
      The lightweight semitransparent partitions allow natural daylight into the shopNeri&Hu was founded by Lyndon Neri and Rossana Hu in 2004 in Shanghai. Other recent interior projects completed by the studio include cafe brand Blue Bottle’s latest shop and a flexible office space, both in Shanghai.
      The photography is by Zhu Runzi.
      Project credits:
      Partners-in-charge: Lyndon Neri, Rossana HuAssociate-in-charge: Sanif XuDesign team: Muyang Tang, Zhikang Wang, Amber Shi, Yoki Yu, Nicolas FardetLighting: Viabizzuno (Shanghai)Contractor: Shanghai Yali Design Decoration Co.

      Read more: More

    • 150 Shares99 Views

      in Rooms

      Yama fishmonger in Tel Aviv was designed to display fish “like jewels”

      by

      Israeli architecture studio Baranowitz and Goldberg Architects has created Yama, a fishmonger in Tel Aviv with a sculptural interior that was informed by jewellery stores.

      The studio completely renovated the space, adding a sculpted ceiling that was designed to “create a ship-bottom-like formation” to underline the connection to the sea.
      Yama is located in Tel Aviv’s Florentin areaYama – which was named after yam, the Hebrew word for ocean – features a display area for showcasing fresh fish as well as prepackaged ready-to-cook dishes made by its owner, chef Yuval Ben Neriah.
      The display counters were designed to resemble the shape of a fin and have an all-white finish that contrasts with the fishmonger’s colourful walls.
      A red refrigerator holds drawers full of fishFor one wall, Baranowitz and Goldberg Architects created a bespoke clay-red drawer refrigerator that holds prepackaged goods.

      With the brief to “redefine the shopping experience that customers are accustomed to”, Baranowitz and Goldberg Architects designed the interior to emphasise the value of the product being sold.
      The fish is displayed like gems in a jewellery store”We suggested that rather than working with quantities and nonchalant arrangements of the product with the preparation of the fish being exposed, we wished to emphasize the values of the product within an elegant setting,” studio founders Irene Goldberg and Sigal Baranowitz told Dezeen.
      “It is this aspect of the carefully set display that promotes the value of what is presented, very much like jewels in a jewellery store.”
      Baranowitz and Goldberg Architects gave the fishmonger a sculptural ceilingSteel shelves in the same red hue as the refrigerated drawers hold delicatessen food that goes with the fish.
      The studio chose the colour palette to nod to the graffiti-covered walls in the surrounding area – the up-and-coming Florentin neighbourhood in southern Tel Aviv.

      Citrons et Huîtres oyster bar creates impression of “diving into an aquarium”

      “The colour palette is light in its essence, consisting of white and warm grey,” Baranowitz and Goldberg Architects said. “It is only the drawer refrigerator and display shelves that bring in the deep and vivid colour of clay-red.”
      “The purpose of the colour was two-fold: to create an assertive and strong backdrop of the central island and to recall the vitality of the downtown neighbourhood it is located at, with its graffiti art walls and vibrant young population.”
      The red-and-white interior references the surrounding neighbourhoodDespite designing the store to have a high-end look, the studio used deliberately simple materials as a contrast.
      “To balance the experience and merge with the vivid alive-and-kicking neighbourhood the store is located in, the finishes and materials selected for the store are not particularly high-end,” Baranowitz and Goldberg said.
      The architects used simple materials for the interior”On the contrary, most of them are simple in their essence and consist of concrete flooring, plaster and paint-finished metal,” the duo added. “The heart of the store is constructed in stone to elevate the display of the fish specifically on the central island.”
      To further underline Yama’s connection with the ocean, Baranowitz and Goldberg Architects added a decorative coral motif to the door handle leading into the fishmonger.
      The studio said it always designs bespoke door handles for its projects since the entrance is “the beginning of the story”.
      The door handle was given a decorative detail”For Yama, which has a very clean and pared-back design, the door handle is the only part that was given a decorative motif,” Baranowitz and Goldberg Architects said.
      “We used the graphic design motif that was developed by Anaba studio for all the packages in the fish shop,” the studio added.
      “The graphic element reminds [us of] elements from the sea, coral reef indeed, which also reminds us of seawater. We like to combine existing elements, it is part of a story of the place.”
      Other recent Tel Aviv projects include an indoor playground with tree-like columns and a pair of apartments with trees growing through the facade.
      The photography is by Amit Giron.
      Project credits:
      Architects: Irene Goldberg and Sigal BaranowitzLighting design: Orly Avron AlkabesStone Work: Fervital

      Read more: More

    • 125 Shares199 Views

      in Rooms

      USM Haller creates “techno-chic” Coperni retail space at Parisian shop-in-shop

      by

      Parisian fashion brand Coperni has collaborated with Swiss furniture company USM Haller to create its first-ever boutique, a shop-in-shop at French department store Printemps Haussmann.

      The shop-in-shop, installed at Printemps Haussmann in Paris, marks Coperni’s first-ever physical retail location and will be replicated at London’s Selfridges store and China’s Duty Free Mall in Hainan Island.
      Coperni collaborated with Swiss furniture brand USMDescribed by Coperni’s co-founder as “techno-chic”, the interior is defined by its cubic, space-age-style look that was achieved by reinterpreting USM Haller’s cubic storage systems as tables, walls and display areas.
      The floor of the retail space was covered in Versailles parquet flooring, with each of the wooden floor panels separated by USM Haller’s silver tubing. This typically lines the corners and edges of its storage systems and furniture.
      USM reinterpreted its iconic modular storage systemsThe Versailles parquet flooring was chosen for its artisanal and timeless spirit that draws on Parisian craftsmanship, which Coperni said pays homage to its ethos as a brand.

      The use of USM Haller’s silver tubing within the Versailles parquet flooring system marks the first time that USM has adapted and reinterpreted its modular systems into a wooden material.

      Dress sprayed onto model on Coperni catwalk at Paris Fashion Week

      USM Hallers modular systems also form arch-shaped display units along the perimeter of the shop-in-shop, which were fitted with rails allowing Coperni’s ready-to-wear collection to be displayed.
      A display table constructed from larger cubic modules was placed at the centre of the space, while a wall behind was branded with the Coperni logo.
      It marks the first time USM used its silver tubing in a wooden systemIn 2022, Coperni’s Spring Summer 2023 show during Paris Fashion Week went viral for live spraying a dress onto the body of supermodel Bella Hadid using Fabrican’s sprayable liquid fibre.
      AMO recently created a terracruda-clad shop-in-shop for Parisian fashion brand Jacquemus in Selfridges, London, that was designed to have a “Provence atmosphere.”
      The photography is courtesy of Coperni.

      Read more:

      More images More

    • 113 Shares119 Views

      in Rooms

      Traditional Korean pavilions inform open-sided Aesop store in Seoul

      by

      Skincare brand Aesop has collaborated with designer Samuso Hyojadong to create a store in Seochon, Seoul, that features an open facade and an oversized stone plinth.

      Positioned in one of the oldest neighbourhoods of Seoul’s Jongno-gu district, the Seochon outlet was created to “fit harmoniously within its local context”, according to Aesop’s design team.
      Aesop designed the Seochon store with Samuso HyojadongWhen designing the store, Aesop and Hyojadong took cues from the architecture of jeongjas – traditional Korean pavilions with no walls, which serve as spaces for resting and taking in the surrounding views.
      The street-facing facade was created with mesh metal screens that can open out entirely to create a storefront with no walls. Once closed, the woven metal backing creates translucent windows through which passersby observe the softly lit silhouettes of uniform rows of bottles.
      Reclaimed timber features on the interior”Samuso extended the floorplate outwards to create a threshold that conveys a generous sense of hospitality,” the Aesop design team told Dezeen.

      “One [jeongja] in particular that inspired us was the Soswaewon in the Damyang region, which was built in the sixteenth century and is surrounded by a verdant garden.”
      An oversized stone plinth displays Aesop productsFor the store’s material palette, the designers referenced the timber and stone that are typically used to build traditional Korean houses known as hanoks.
      A large, rough-edged stone plinth displaying clusters of products was positioned at the entrance while various wooden accents were created with timber reclaimed from salvage yards and an abandoned house.
      Copper was used to create geometric cabinetsThe store was also built on a raised stone platform, which nods to the traditional architecture.
      Hanji paper created from mulberry tree bark sourced from South Korea’s Gyeongnam province features on the store’s walls, which frame central geometric cabinetry and sleek taps made of locally produced aged copper.

      Aesop store in south Seoul is a cosy red-brick retreat

      The designers were restrained in their use of sanding, sealants and coatings when treating the materials, opting to embrace their “natural imperfections”.
      “Sensitivity to texture in this store is superlative,” reflected the design team. “Samuso wanted each material to express itself directly, without too much human intervention,” it continued, referencing the roughness of the stone and the reclaimed timber’s undulating texture.
      The metal was also used to design sleek tapsRosewood was used to create the store’s signature fragrance armoire, which is hidden from view until opened out and was conceived as a traditional Korean jewellery box, according to the design team.
      “Throughout the store, we were compelled by a desire to dissolve the boundaries between inside and outside, between the naturally occurring and the human-made,” concluded the designers.
      The store’s signature fragrance armoire was informed by Korean jewellery boxesKnown for stores that pay homage to their varied locations, Aesop has an outlet in Cambridge defined by handwoven bulrush shelves that nod to the nearby River Cam and a Sydney store furnished with domestic items to evoke 1960s Australian homes.
      The photography is courtesy of Aesop.

      Read more: More

    • 113 Shares149 Views

      in Rooms

      Burberry draws on minimalism at New Bond Street store

      by

      British luxury brand Burberry has renovated its New Bond Street store, which has been decorated with a minimalist scheme that is populated with striking contemporary furniture.

      Set on a prominent spot on the corner of New Bond Street and Conduit Street in central London, the 22,000-square-metre store is split across three levels.
      Burberry’s flagship store is located on New Bond StreetThe flagship store has a minimal open-plan interior that is characterised by stark white floor, walls and ceilings which are offset by pops of gold, blue and tones of brown.
      The fixtures of the store such as its pillars, staircase, wall displays and mirrors bring a rigid and strict geometry to the space that is complemented by a panelled ceiling which was designed to mimic the brand’s iconic check.
      It has a minimalist interior”The minimalist interior is punctuated with an eclectic mix of contemporary furniture, creating a stripped-back setting designed to spotlight key Burberry pieces,” said Burberry.

      “Overhead lighting has been crafted to replicate the iconic Burberry Check – a pattern introduced in the 1920s, referencing the brand’s rich heritage.”
      Burberry’s check was incorporated across the ceilingCeiling panels were organised in a gridded formation with spotlights set between each. Lighting strips were added to the panels at various intervals throughout the store and reference the multiple lines of the signature check.
      Throughout the store, slivers of checkered tiles punctuate the stark white floors. A classic black-and-white checkered tile covers multiple areas of the interior, zoning numerous different spaces including ready-to-wear and accessory sections.
      Other combinations of tiling include a dark brown and black rectangular tiles that are similarly organised in a checkerboard formation.

      Tom Atton Moore reinterprets imagery of knights and flora with hand-tufted Burberry installations

      In contrast to the rigid lines of the store’s more permanent fixtures, furniture brings a softer and more playful look.
      Curving sofas and armchairs were upholstered in bold shades of beige, brown and vibrant blue and placed on top of matching area rugs and carpets.
      Areas of the store were decorated with pops of colourDisplay tables in blocky shapes are carried throughout each of the store’s floors and sit alongside glass, metal and mirrored vitrines.
      Clothing rails draw on an industrial look, with the floor-to-ceiling structures reminiscent of scaffolding systems, however, set apart by their polished and reflective finish.
      Polished metals were paired with glass”We are excited to open the doors of our newly refurbished flagship store on New Bond Street in one of London and the world’s premier luxury shopping destinations,” said Burberry’s chief executive officer Jonathan Akeroyd.
      “The store showcases our beautifully crafted products in a luxury setting that connects our customers with our brand and unique heritage.”
      Blocky display units were placed throughoutIn 2022, British designer Daniel Lee was announced as Burberry’s creative director following a shock exit from Bottega Veneta. Soon after his appointment, Lee revealed the “first creative expression” under his direction in the form of an archive-inspired charging knight logo and serif logo font.
      Earlier this year, British artist Tom Atton Moore was commissioned to create a series of hand-tufted textile installations for Burberry’s Paris showroom and Rue Saint Honoré store.
      The photography is courtesy of Burberry.

      Read more: More