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      22RE invokes “stillness” inside green Miami golfing boutique

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      Los Angeles studio 22RE has used pale-green stucco informed by Miami’s colours and golf courses for the interiors of a golf clothing boutique in the city.

      A few blocks from the ocean, the Malbon store in Coconut Grove serves a large customer base for the brand in South Florida – a popular golfing destination thanks to year-round warm weather.
      The Malbon Miami store revolves around a central area, from which handmade tiles emanate in a radial pattern across the floorThe verdant neighbourhood and Miami’s distinct architecture provided 22RE with a starting point to build upon, aiming to create a tranquil space amongst such vibrancy.
      “We intended to create an oasis within the city, one that invoked stillness – a feeling that Malbon customers are accustomed to while they’re out on the green,” 22RE founding principal Dean Levin told Dezeen.
      Pale green stucco covers the walls, columns and ceiling beamsThe store’s most striking feature is the pale green stucco that covers the majority of vertical surfaces and ceiling beams that form square archways overhead.

      “The shade of green used throughout the space was inspired by the studio’s first visit to the location, and inspired by the vibrant hues associated with Miami as a city,” said Levin.
      Merchandise is kept to the perimeter of the store, displayed on stainless steel rails and shelvesThe placid hue is contrasted with stainless steel elements including the sales counter and a doorway to the stock room.
      From the centre of the space, mid-grey handmade Mexican tiles are laid across the floor in a radial pattern, emanating from a circular plaque that displays the brand’s monogram.
      Filleted stucco surfaces contrast the aluminium open-cell grid ceilingA ring-shaped installation above, suspended from an aluminium open-cell grid ceiling, also bears the Malbon logo scribed repeatedly in white neon.
      Four columns and a pair of stainless steel benches define this central area, which is intentionally devoid of merchandise to create a moment for pause and conversation between customers.

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      Clothing and accessories are kept to the perimeter, displayed in illuminated niches on stainless steel rails or shelves.
      “In retail stores, there is a predominantly unchanging relationship between salesperson and customer,” Levin said. “We wanted to consider and account for the things we could – foot traffic, merchandising and general flow.”
      A pair of stainless steel benches offer a place for pause and conversation in the middle of the boutiqueBehind the street-facing windows, white stones cover the floors and plants so that the store “feels like a natural extension of the vegetation and foliage” in the surrounding area, said Levin.
      “Through juxtaposing a variety of different materials both organic and industrial, the Malbon Miami storefront is an accurate reflection of the values we celebrate and preserve as an architecture and design firm,” he added.
      The storefront contains greenery to create a natural extension of the verdant surroundings of Coconut GroveMiami has grown significantly as a retail destination over the past decade, with a large concentration of new luxury stores in the city’s Design District.
      Brands including Louis Vuitton, Off-White and Christian Louboutin all have distinctly designed outposts in the neighbourhood.
      The photography is by Erik Stackpole.

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      “Subtle luxury” defines Shoreditch jewellery store by Hollie Bowden Interiors

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      Interior design studio Hollie Bowden Interiors has created fine jeweller Rachel Boston’s flagship store and showroom in London.

      Located in Shoreditch’s Redchurch Street, the store is split into four main areas – the retail space, private appointment area, workshop and office space for the jeweller’s team of 12.
      The space blends a neutral palette of glass, steel and sycamore wood veneerThe store aims to blend a neutral material palette of glass and steel with sycamore wood veneer and velvet mohair upholstery.
      “Jewellery stores can be read as quite uninviting and exclusive,” Hollie Bowden Interiors founder Bowden told Dezeen. “I wanted to create the opposite experience to that, something that felt open and un-intimidating, yet special and elevated.”
      Bowden and designer EJR Barnes have created bespoke displays from mirror polished steelPlacing the jewellery centre stage was a key objective for Rachel Boston when briefing Bowden’s team.

      “Even though our pieces are striking, they are ultimately small objects by nature, so I didn’t want a huge amount of fussy furniture or bold colours to detract from the experience of customers viewing our pieces,” Rachel Boston told Dezeen.
      In response to the brief, Hollie Bowden created a compact 19-square-metre front retail space “inspired by the concept of a jewellery box that draws your attention into the small, intricate objects within”.
      The store on Redchurch street is split into four main areasSycamore veneer wall-cladding, limestone flooring and lining the display cases with ivory silk combine to create the jewellery-box effect, “emphasising this feeling of being cocooned in the space” Bowden told Dezeen.
      “I wanted to focus on materials that have a quiet beauty about them, that you have to get up close to really appreciate,” she continued.
      Bowden employs a refined approach to materials for this retail project in LondonThis process of refinement has been a hallmark of Bowden’s style since establishing her London-based studio in 2013.
      “Not over-designing projects with too many materials is very important – to give objects the space to sing,” she explained. “I’m always trying to reduce and simplify.”

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      Jewellery is displayed in floating window vitrines and a cantilever display desk, designed in collaboration with London-based artist and designer, EJR Barnes.
      Made from mirror polished steel, these bespoke displays introduce a “vertiginous moment that makes the space feel unique,” according to Bowden.
      For these cabinets, Bowden and Barnes drew on the utilitarian design language of archives which “display, protect, and organise what they contain in quite a neutral way”.
      Hollie Bowden’s retail space in Shoreditch has been designed in reference to jewellery boxesRather than using big ornamental gestures more common in jewellery retail, Bowden says this approach “represents a unique and original way of presenting jewellery”.
      “The idea of ‘subtle luxury’ feels like a great counterpoint to retail design at the moment that can feel like you’re in a casino,” she added.
      The frames of the cases are simple and uninterrupted, maximising the display of the jewellery and encouraging guests to roam freely around any area.
      The red cab chair placed at the front of the store is by Mario BelliniA Mario Bellini Cab Chair in a deep wine red, placed at the front of the store, works along the lines of the unexpected-red-theory interior trend, featured in our recent lookbook.
      Through a stainless steel-lined open doorway, the rear space is curtained off for private appointments. This larger 42-square-metre showroom in the back has a more relaxed and intimate feel that mirrors the art-deco style of Boston’s jewellery.
      The rear of the store is reserved for private appointmentsUpon entering the rear space, a brown short-pile carpet and bespoke sofa upholstered in Claremont mohair signals the transition from the storefront.
      “We wanted to create two distinct spaces, independent of each other yet with a subtle link that reflects Rachel’s jewellery,” Bowden said.
      “While the spaces contrast, the continuations of steel and limestone allow for a striking continuity throughout.”
      The rear showroom features a bespoke sofa upholstered in Claremont mohairOther projects by Hollie Bowden Interiors featured on Dezeen include a pared-back jewellery showroom and a London office space inspired by the sultry lighting of gentlemen’s clubs.
      The photography is by Richard Round-Turner.

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      ICA Stop supermarket designed as a “culinary dream come true”

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      Swedish studio Westblom Krasse Arkitektkontor and design agency Snask have revamped a supermarket in Täby, adding pastel hues and materials such as terrazzo and wood to “turn shopping into an experience”.

      The design was intended as a facelift for the store, which is part of Sweden’s ICA supermarket chain and had been given many smaller additions over the years without an overall design direction.
      Together, Snask and Westblom Krasse Arkitektkontor redesigned the 2,200-square-metre store outside of Stockholm, refreshing its interior by creating multiple themed stations.
      A pink juice bar welcomes visitors inside Täby’s ICA StopThese include a pink juice and smoothie bar, a “vegan butchery” station, a seafood and champagne bar and a bar for delicacies, designed to give ICA Stop the feel of a market hall.
      “Our main goal was to create a more personal shopping experience,” Snask creative director Freddie Öst told Dezeen.

      “We did this by modernising the brand and giving it a concept as the culinary dream come true.”
      Snask and Westblom Krasse Arkitektkontor used colours that would enhance the produceTo create clean sightlines inside the shop, which also has a restaurant space at the front, Westblom Krasse Arkitektkontor and Snask used rounded shapes throughout the interior.
      “This wasn’t just about keeping the store from turning into a sardine can,” Öst said. “It was about giving everything and everyone room to breathe – and look fabulous doing it – even products that would otherwise be blocking one another.”
      Fruit counters have ribbed sides and perforated metal shelvingFor both practical and aesthetic reasons, the bars and counters were given a ribbed effect that adds textural interest to the store interior.
      “It’s like putting pinstripes on a curve – it adds just the right amount of flair without messing with the flow,” Öst said.
      “[It’s] a classy shout out to those fluted columns from the architectural playbook,” he added. “We made store design not just functional but fashionably sleek, with a wink and a nod to the ancients.”
      Terrazzo was used for the tabletops in the restaurantThe studios used materials not usually associated with supermarkets for the interior, including lacquered wood, stainless steel and terrazzo, which was used for the tabletops in the restaurant section.
      Counters were wrapped in thick medium-density fibreboard (MDF) and fortified with steel rods to protect them against “rogue shopping carts”, while the fruit and vegetable shelves were constructed from perforated lacquered metal.

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      “We made sure to blur the lines between a regular supermarket and the nirvana of a chef, turning shopping into an experience,” Öst said.
      As the store remained open while it was being refurbished, the studios had to plan the change of the interior in different stages.
      Stainless-steel counters “pop like a comic strip”They chose to use pastel colours throughout the stores for the shelving and bars to keep the focus on the food itself.
      “We fine-tuned the entire space against a new backdrop of soothing soft blue allowing for the fresh produce to become the leading actor with its rainbow hues,” Öst said.
      “The stainless steel counters add a pop like a comic strip,” he added. “The market hall slithers like a friendly serpent, presenting an array of cheese, meats and cold cuts, guiding you through the culinary wonderland without disturbing the colours of food and packaging.”
      Snask redesigned the logo and branding for the storeAs well as the refreshed interior, Snask also worked on the branding for ICA Stop.
      “The logo was redrawn and we also added the S symbol, making it a recognizable brand marker,” Öst explained.
      “Per usual, we threw away the old ways of doing things and dialled up both colours, typography, design, architecture and fun.”
      The colourful store is located in Täby outside of StockholmThe unusual interior of the store, which is now open to customers, has divided opinions.
      “Most customers adored the change, while others… not so much. But hey, that’s the result of flipping the supermarket game on its head,” Öst concluded, adding a quote by graphic designer Tibor Kalman: “When you create something no one hates, no one loves it either”.
      Other creative grocery store designs include Wine and Egg in Los Angeles, which was designed to have a “European feel”, and the stripped-back and simple interior of supermarket Consum’s Benicàssim store.
      The photography is by Mikael Lundblad och Jesper Westblom.

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      Chai Guys Portobello cafe interior evokes “the colour of spices”

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      Local studio SODA has used warm colours and natural materials to create the first store for tea brand Chai Guys on Portobello Road in London’s Notting Hill neighbourhood.

      The studio drew on the “informal nature” of drinking masala chai tea when designing the interior for the cafe – the first one for the Chai Guys brand, which has previously operated from market stalls.
      The Chai Guys cafe is located on Portobello Road in London”We wanted to keep true to the informal nature of drinking chai by creating a grounded space with low-level seating where there is always room for one more by pulling up a stool,” SODA interior designer Matilde Menezes told Dezeen.
      “The counter was kept quite low, too, to showcase the act of serving chai, which is quite theatrical.”
      The interior has plaster walls and boucle seatsThe Chai Guys Portobello cafe comprises a seating area and a front-of-house desk where the tea is prepared, as well as a bakery at the back that sells pastries.

      As many of the visitors will be getting takeaway drinks, Menezes says she wanted to provide “an impactful impression that was simple and subtle at the same time”.
      Timber panelling clads part of the wallsThe studio also aimed for the 55-square-metre space to be a peaceful refuge from hectic Portobello Road and to reference the Chai Guys branding.
      “The brand is a modern take on chai with its black dynamic typography layered over clean and minimal design,” Menezes explained.

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      “We wanted the colour palette to sit back and let the branding and product be the main event in moments such as the counter, the shopfront, and the retail shelving,” she added.
      “In areas where the branding wasn’t present, we wanted the palette to evoke the colours of the spices and standalone as a direct but understated reference to chai.”
      SODA used natural materials like leather and wood for the cafeThe studio chose to work mainly with natural materials for the interior, which features walls in Clayworks plaster.
      “Clayworks is non-toxic, has low embodied energy and carbon, is breathable, passively regulates humidity and is produced in the UK,” Menezes said.
      “On top of this, the handmade quality of each stroke and lived-in quality complemented the aesthetic we were trying to achieve.”
      A counter serves Chai tea and pastriesSODA also clad the walls in timber panelling and chose boucle and leather for the seating, adding to the store’s tactile feel.
      “Timber has its innate grain and richness, leather ages and provides sheen and the boucle appeals to the touch and is quite striking in the Masala tone,”  Menezes said.
      “All these tactile touchpoints were selected to be resilient in a high-traffic commercial space.”
      Other recent projects by SODA, which was founded by Laura Sanjuan and Russell Potter in 2012, include a colourful interior for The Office Group and a theatre with a revolving auditorium.

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      Kith Women Flagship in Soho combines walnut and pink marble

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      American fashion brand Kith has returned to the location of its first Manhattan flagship to open a women-dedicated store, in which olive trees grow up through display podiums.

      The inaugural Kith Women Flagship in Soho opened last December at 644 Broadway, the same historic landmark building where the brand debuted its Manhattan retail offering in 2011.
      Custom-built podiums run through the middle of the Kith Women flagship store in SohoPreviously the Manhattan Savings Institute Bank, the red sandstone and brick structure’s exterior features wrought iron gates at the entrance and set the tone for the materials palette inside.
      Kith founder and creative director Ronnie Fieg designed the interiors to include signature elements of the brand’s retail concepts, but with adjustments to acknowledge its context.
      The main room displays apparel and accessories in walnut and brass-trimmed niches”The ambiance exudes modern elegance with its warm and calming aura, constructed with materials like Venetian plaster, travertine, and rosa aurora [marble],” said the Kith team.

      The spacious main room benefits from tall ceilings and an open floor plan, and presents Kith Women in-house and multi-brand ready-to-wear apparel against Venetian plaster and Kith monogrammed suede wallpaper.
      In a room dedicated to footwear, shoes are presented on travertine shelvesClothing is displayed on rails installed in walnut and brass-trimmed niches around the perimeter, with accessories like hats and bags placed on shelves above.
      A row of square walnut podiums runs through the middle of the room, each with an olive tree growing up through the centre of its pink marble surface.
      A cafe and flower shop is run in partnership with PlantShed, and features mosaic floors and a fluted marble service counterCustom-built by Brooklyn-based woodworker Mark Jupiter, these units contain drawers for product storage, and alternating ones are topped with glass vitrines for showcasing jewellery and other small accessories.
      Oak flooring is laid in a grid pattern transversed by walnut strips, and the darker wood also lines the fitting rooms.

      Kith creates “industrial ambiance” for its Williamsburg store

      Footwear has a dedicated room, in which shoes are displayed on shelves with integrated lighting that run from one end to the other.
      “Entering the footwear space, you will find a grand arched plaster ceiling, travertine shelves, and a custom chandelier from Italy by Viabizzuno,” the team said.
      The cafe leads out to a courtyard behind the historic building’s wrought iron gatesIn the final room is a cafe run in partnership with New York-based flower and plant shop PlantShed, which serves light bites and drinks and offers custom floral arrangements.
      The space features a mosaic tiled floor, walnut wall panelling, a service counter with a fluted pink marble front and floral displays on stepped stone plinths.
      The cafe leads out to a courtyard area behind the building’s impressive iron gates, which furnished with cafe tables and chairs in between topiary plants shaped into spirals.
      Kith Women is located at 644 Broadway, the same building where the brand opened its original flagship retail space in 2011Feig also designed Kith’s recently opened Williamsburg store, located in the 25 Kent Plaza office building where the brand also has its corporate offices.
      The company had previously worked with design studio Snarkitecture on its retail spaces around the world, including outposts in Miami, Los Angeles and Paris.
      The photography is courtesy of Kith.

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      Gharib Studio outfits Austin jewellery store with pink walls and arches

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      Los Angeles design studio Gharib Studio has contrasted concrete floors and exposed ceilings with soft-pink walls and clean lines for a jewellery store in Austin.

      Created for the friendship jewellery brand Little Words Project (LWP), Gharib Studio used elements of the merchandise to inform the store’s pink material palette and incorporated arches throughout the space to contrast the industrial elements of the building, which were left exposed.
      Gharib Studio has outfitted a jewellery store in Austin with dusty pinkAccording to Gharib Studio founder Nora Gharib, the team followed the common phrase “everything is bigger in Texas” when designing the concept store.
      “I wanted to amplify the brand in a grand way by taking the LWP brand aesthetic and localizing it to Texas by pushing the standard design elements, such as the brand’s bracelet arches and beading table experience, then accentuating it,” said Gharib.
      Arches and soft tones contrast with the space’s industrial elementsVisitors enter the store into a large, primary space, where built-in display cases were integrated into the walls.

      On one side, the display resembles small bookcases and on the other, the bracelets are displayed throughout a series of arches.
      Long tables lead to the seating area at the back of the spaceAt the centre of the primary space are two long tables with metallic-coated bases, also used for display. A circular display table in the middle was created to resemble a vanity, with merchandise incorporated throughout.
      Gharib inserted three arches along the back of the space, in part to accentuate the height of the space, and to draw visitors to the space beyond them, which serves as a beading area.
      Metallic details were informed by the charms found on the braceletsThis space was outfitted with CB2 Castell Chairs in burgundy, with similar tables as the main space, except with pink bases instead of silver.
      A neon sign that reads, “You can sit with us” hangs above the tables.

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      Textured dusty-pink wallpaper by Belarte Studio was used to line the space, while the remaining interior was covered in a rose pink hue.
      Metallic accents throughout the store, including aluminium light pendants, a metal trimmed mirror and the display table’s metallic bases, were informed by the metal charms found in LWP bracelets.
      It is the brand’s first store in AustinThe space’s utility elements were left exposed on the ceiling, with red track lighting running the perimeter of the space.
      Other retail projects recently completed in Austin include a mid-century post office turned grocery by Side Angle Side.
      Gharib Studio is a Los Angeles-based studio founded by Nora Gharib in 2023, focused on retail and brand design.
      The photography is by Casey Woods Photography 
      Project credits:
      Architectural designer: Gharib Studio
      General contractor: Paco Santander Construction

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      Italian modernist architecture informs Bottega Veneta store in historic Milan galleria

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      Fashion house Bottega Veneta has opened a boutique designed by its creative director Matthieu Blazy inside the Galleria Vittorio Emanuele II shopping arcade in Milan.

      Bottega Veneta’s two-storey store is distinguished by three primary materials: glass, Italian walnut and green Verde Saint Denis marble.
      A spiral staircase greets shoppers at the Bottega Veneta store in MilanThis trifecta is applied in strict grids to evoke Italian modernism and provide an organising principle in the various rooms.
      “There are different experiences of space in the store,” said Blazy. “I wanted to express the idea of a domestic interior referring to Italian modernist architecture that contrasts with the aesthetic of a spaceship and to capture the intimacy and the imagination of getting dressed.”
      Grids are used throughout the store to organise materialsFrom the galleria, shoppers are greeted by a dramatic spiral staircase made entirely from Italian walnut – a material used throughout the interior as panelling, modular shelving and furniture.

      Green marble is laid in squares across the floors, separated by strips of walnut and occasionally swapped for larger patches of dark green wool carpet.
      Glass blocks are integrated into the walls and ceilingsSquare glass blocks are similarly arranged into grids across walls and ceilings, illuminated from behind to produce a soft warm glow throughout the store.
      Green leather chairs and benches are accompanied by custom rounded wood tables and stools to form lounge areas.
      “Throughout the space, soft textures are found in leather seating and wool carpets, while modular shelving units build a sense of discovery and play,” Bottega Veneta said.
      The fitting rooms feature leather niches that provide a place to sitFitting rooms are fully lined in walnut, except for leather-wrapped niches that provide a small seat, giant mirrors with built-in lighting and more green carpet.
      Sculptural polished metal elements form the door pulls and clothes hooks, their smooth surfaces contrasting with the more textured golden planters and entrance handles.

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      On the upper level, recesses formed by the Galleria’s arched windows provide nooks for seating and plants, as places to look out onto the highly decorative arcade.
      Designed in 1861 by architect Giuseppe Mengoni, the neo-classical Galleria Vittorio Emanuele II is one of Milan’s most desirable shopping destinations.
      Polished metal sculptures form door pulls and clothing hooks in the fitting roomsThe four-storey, glass-vaulted double arcade is located in the city centre, close to other landmarks like the Duomo and the Teatro alla Scala.
      The new Bottega store is the latest to open under Blazy since he took the reigns of the luxury brand in 2021, following locations on London’s Sloane Street and the Avenue Montaigne in Paris.
      The new store is located in the historic Galleria Vittorio Emanuele II shopping arcadeFor the brand’s Spring Summer 2023 runway show, Bottega Veneta collaborated with Italian designer Gaetano Pesce, who envisioned a colourful resin-covered floor and 400 bespoke cotton-and-resin chairs for the set.
      Pesce later went on to create a pair of handbags for the brand, which were designed to suggest different bucolic landscapes.
      The photography is courtesy of Bottega Veneta.

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      Standard Architecture refreshes interiors of pink Paul Smith store in LA

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      British fashion label Paul Smith’s iconic pink store in Los Angeles has received an interior makeover from Standard Architecture.

      Standard Architecture collaborated with the Paul Smith design team to reimagine the 4,740-square-foot (440 square metres) store on Melrose Avenue, West Hollywood.
      Standard Architecture and the Paul Smith team reorganised the LA store to better define the brand’s different collectionsThe studios also created a new VIP entrance patio for the building, which is notorious for its bright pink exterior that has become a pilgrimage spot for amateur photoshoots.
      “The primary goal was to enhance the overall customer experience within the store, which was achieved by creating a more cohesive and immersive shopping environment across the different brand departments,” said Standard Architecture.
      Stone-clad partitions help to define areas, but don’t reach the exposed timber ceilingThe entrance to the store – the only opening in the giant pink wall that faces the parking lot – leads shoppers through a glossy red metal vestibule into the main retail space.

      Clearly defined yet interconnected areas for the menswear, womenswear and homeware collections help with navigation around the store.
      Long brass rails are used to present tailoringPartitions clad in dappled beige stone frame these zones, but don’t reach the exposed timber ceiling, to retain the sense of openness.
      In places, the stone walls are inlaid with mosaic-style artworks depicting abstract flora, which add splashes of colour to the warm-toned surfaces.
      Paul Smith’s collaborations with Gufram and Anglepoise are among the pieces on showBlack track lighting is suspended from the rafters, spotlighting the various clothing displays and lounge areas furnished with midcentury-style sofas and armchairs that are dotted around the store.
      Long brass rails that appear to be suspended in midair are used to display suit jackets, which are carefully arranged by colour.
      Shoes are presented on stepped white ledges that resemble bleacher seatingIn an area dedicated to accessories, the shoes and bags are lined up on stepped white ledges that resemble bleacher seating.
      Walnut is used for accents including shelving, door frames, and podiums, as well as for a large open storage system with compartments for presenting individual products and a row of sculptures by Alexander Calder.

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      Founded by fashion designer Paul Smith in 1970, his eponymous brand is synonymous with the brightly coloured stripes applied to many of its apparel products and other collaborations.
      Many of these appear throughout the store, including a colour-tinted Anglepoise desk lamp and a striped version of Gufram’s cactus-shaped coat stand.
      Entry to the store is via a vestibule wrapped in glossy red metal”Overall, the design reflects a deep understanding of the brand’s identity, which places a strong emphasis on the use of colour and attention to detail,” Standard Architecture said.
      Paul Smith retail spaces around the world are equally playful. On London’s Albemarle Street, its boutique has a patterned cast-iron facade by 6a Architects, while the shop in Seoul is encased in a curving concrete shell by System Lab.
      The store on Melrose Avenue is an icon in Los Angeles thanks to its bright pink facadesStandard Architecture was founded by Silvia Kuhle and Jeffrey Allsbrook, who discussed their work with Dezeen during our Virtual Design Festival in 2020.
      Past projects by the firm include a Hollywood Hills residence with a cantilevered swimming pool and a minimal showroom for fashion brand Helmut Lang – which was located just a few blocks from the Paul Smith store before it shuttered.
      The photography is by Genevieve Garruppo.

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