Fashion

Subterms

    More stories

    • 150 Shares159 Views

      in Rooms

      Random Studio creates “giant fragments of a woman's body” for Mugler pop-up

      by

      Dutch design studio Random Studio has created Bodyscape, a “futuristic” pop-up store, to celebrate the 30th anniversary of French fashion brand Mugler’s fragrances.

      The Mugler installation, which was designed for luxury department store Selfridges, includes sculptural, chrome-effect fragments designed to evoke a woman’s body. These were organised across the ground floor of the Corner Shop, an ever-changing retail pop-up space.
      The pop-up was created to celebrate the 30th anniversary of Mugler’s fragrance”For Mugler, we had dreamt up Bodyscape; a giant sculptural installation of a woman reclining, fragments of her body parts breaking the space up into a cluster of retail experiences,” said Random Studio.
      “Amplifying the brand’s surreal fascination with the female body, the hyper-feminised curves, crevices and folds of the installation were to be accentuated by a futuristic reflective material.”
      Sculptural fragments of a woman’s body were installed in the Corner ShopThroughout the space, sculptural fragments were used as walls, partitions and display areas that aim to take visitors on a journey through the chrome-effect-finished body. The interior walls of the shell-like fragments were painted in Mugler’s signature blue hue.

      Pieces of the sculptural body, which Random Studio explained mimicked the form of a woman reclining, were displayed in full view along the street-facing windows of the Corner Shop.
      It was constructed in collaboration with Xylotek”Seen from the street, the sculptural installation forms an abstract side view of a woman elegantly reclining,” said the studio.
      “The curves, crevices and folds of the body are rendered in a reflective material that mirrors the viewer’s gaze, throwing back a distorted image – a nod to Mugler’s sense of humour and seduction.”

      Jacquemus creates surrealist interpretation of his own bathroom for Selfridges pop-up

      Instead of opting to use easily manufactured but less sustainable materials such as fibreglass or metal, Random Studio collaborated with Bristol-based timber company Xylotek to construct the installation using wood.
      Xylotek manufactured the shell-like structures, which were painted across the exterior and interior with a metal-effect finish rather than “higly-toxic” chrome.
      This was done so that the paint could eventually be stripped off and the wood recycled.
      The structures were painted blue and silverThe centrepiece of the installation, encased by the chest and buttocks of the fragmented body, is a drop-shaped object that releases a cloud of fragrance and triggers starry lighting as visitors near it.
      “A polyphonic soundscape of siren-esque voices coaxes visitors into the space and towards a scent sculpture, illuminated by undulating lights,” said Random Studio.
      “As the visitor approaches the drop-like structure, the lights intensify and the sculpture emits a short burst of fragrance whilst a projection lights up the space with stars which slowly transforms into the abstract shapes of heavenly bodies.”
      The curving walls guide visitors through the pop-upEarlier this year, Random Studio designed a series of surrealist pop-up installations at Selfridges for fashion brand Jacquemus that included a luxury-bag vending machine and a swimming-pool changing room.
      Also at Selfridges, trainer brand Axel Arigato created an “upside-down” office-themed pop-up with wall-mounted trainers and polystyrene ceiling tiles across the floor.
      The photography is by Jasper Fry.

      Read more: More

    • 125 Shares119 Views

      in Rooms

      AMO cocoons Jacquemus store in pillows to create “bedroom-like” interior

      by

      Dutch studio AMO has used pillows to form the display stands and line the walls in this tactile womenswear boutique by fashion brand Jacquemus in Paris, France.

      The 60-square-metre shop, set in the department store Galeries Lafayette Haussmann, was designed to feel like a bedroom according to AMO, which is the research and design arm of architecture firm OMA.
      AMO has lined a Jacquemus store with large cream-coloured pillows”The location of the shop within the Galleries Lafayette – without windows or daylight – led to the idea of creating a bedroom-like environment: a room entirely made of pillows,” said OMA partner Ellen van Loon.
      “It is a cocooning and relaxed atmosphere, inviting customers to lounge and browse for as long as they want,” she told Dezeen.
      The store is designed to feel like a bedroomThe linen pillows were designed to reference the textiles of Provence, where Jacquemus founder Simon Porte Jacquemus grew up.

      “We explored a material palette that aims to capture the atmosphere of Provence,” said OMA architect Giulio Margheri.
      “The fabric of the pillows is a reference to the linens of the South of France,” he told Dezeen.
      Linen pillows reference the textiles of ProvenceAMO also added a stack of pillows to serve as a seating area for shoppers, as well as a spot to showcase Jacquemus’ signature tiny bags.
      The studio completed the store’s easy-going atmosphere with the help of a stripped-back scheme, including cream-coloured carpet, soft lighting and clothing rails in a milky beige hue.

      Jacquemus creates surrealist interpretation of his own bathroom for Selfridges pop-up

      AMO previously designed another store for Jacquemus inside the London department store Selfridges. Much like the brand’s Paris outpost, the shop was wrapped entirely in a single material – clay.
      “The design of the Jacquemus boutiques in London and Paris began with the idea of testing the limits of working with a single material,” Van Loon explained.
      “Instead of working on the design first and deciding on the materials afterwards, we let the materials dictate their presence in the space.”
      Changing rooms are coloured in the same creamy hueThe Jacquemus store is one of many retail interiors AMO has designed in Paris.
      Among them is a pop-up shop by Tiffany & Co that showcases an array of jewellery pieces and a flagship store for clothing brand Off-White that features abstract interpretations of Parisian courtyards and flea markets.
      Project creditsPartner: Ellen van LoonArchitect: Giulio MargheriTeam: Valerio Di Festa, Camille Filbien and Mattia Locci
      The photography is by Benoit Florençon, courtesy of AMO.

      Read more: More

    • 113 Shares199 Views

      in Rooms

      Balenciaga opens tinted-glass couture store beneath historic Paris atelier

      by

      Fashion house Balenciaga has opened a couture store with smoked-glass-panelled walls in the same building as its original couture salon in Paris.

      The store is located beneath Balenciaga’s historic atelier at 10 Avenue George V, which was recently renovated to exactly replicate the interior of the original couture salon that was first opened in 1937.
      The interior of the store was clad in tinted glass”The newly renovated space at 10 Avenue George V is dedicated to preserving Balenciaga’s heritage in its original couture location, first opened in 1937, as well as creating a couture for today,” said the brand.
      The design of the store beneath the couture salon was created by long-time Balenciaga collaborator Sub, a Berlin-based architecture studio that was founded by Niklas Bildstein Zaar and Andrea Faraguna.
      The store is located in the same building as Balenciaga’s original couture salonThe boutique’s exterior is marked by oversized serif Balenciaga signage, a nod to Balenciaga’s 20th-century branding that also forms a distinction from the narrow, sans serif typeface that currently identifies the brand.

      Beneath the signage, four arched openings frame swooping curtains that are given a golden hue by the brown-tinted glazing.
      Grey curtains zone spaces throughout the storeThe interior of the couture store echoes Balenciaga’s raw architecture concept, which was applied internationally across the interior of its stores, but this edition has been clad in panels of tinted glass instead of concrete.
      Between the unfinished but glass-clad walls, ash-hued curtains conceal carpeted areas while wrinkled-leather ottomans were placed throughout the two-storey store.

      Balenciaga transforms former aviation fuel tanks into couture salon in Shanghai

      Wrought iron balustrades and a curving marble staircase, with glass panelling slotted around it, hint at the building’s history and the former decor and interior scheme of the atelier above.
      “The concept of the couture store is a gateway to couture, which remains a very closed universe, especially for new generations,” said Balenciaga CEO Cédric Charbit.
      Remnants of the store’s history were incorporated into the design”In this new store, products, made-to-measure services and retail excellence are a reinvention of the Balenciaga client experience,” said Charbit.
      “It is exciting to be able to present this level of craft, creativity and made-in-France savoir-faire in our historical address.”
      Balenciaga’s couture atelier is located above the storeMetal shelving was decorated with couture items, ranging from artisanal to technological, from the brand’s most recent Autumn Winter 2022 couture show.
      Items on display include its speaker bag, which was created in collaboration with Danish audio brand, Bang & Olufsen.
      Earlier in 2022, Balenciaga wrapped its Mount Street store in London in a bright pink faux fur to celebrate its Le Cagole bag.
      Photography is courtesy of Balenciaga.

      Read more: More

    • 138 Shares169 Views

      in Rooms

      Jacquemus creates surrealist interpretation of his own bathroom for Selfridges pop-up

      by

      French fashion designer Simon Jacquemus has opened a series of surrealist pop-up installations at London department store Selfridges, including a luxury-bag vending machine and a swimming-pool changing room.

      Titled Le Bleu, the installation occupies a number of locations across the store, including its creative retail space The Corner Shop and the Old Selfridges Hotel, a former hotel space that is now being used as a pop-up venue.
      The pop-up installations are located in and around Selfridges on Oxford StreetThe Corner Shop, which functions as the installation’s main retail space, features pale blue tiles blanketed across its interior. In its window, a large transparent tube of toothpaste spills ribbons of red and white gel.
      An oversized bathtub, sponges, shower facilities and sinks were also installed in the space, where they function as display areas for a selection of exclusive Jacquemus products and pieces from the brand’s Spring Summer 2022 collection.
      An oversized glass with a fizzing tablet is among the designsThe pop-up spaces were designed as a “surrealist reimagining of Jacquemus founder Simon Jacquemus’ very own bathroom,” Selfridges said.

      “I wanted to create crazy and unrealistic installations, all related to water and bathroom imagery,” said Jacquemus, founder of the eponymous brand.
      The designer was inspired to create one of the installations, an oversized glass, after seeing a tablet fizzing in a glass of water.
      “I also love how the giant tablet glass would also be very ‘eye calming’, a kind of visual ASMR installation in the middle of the Corner Shop,” he said.
      A 24-hour vending titled 24/24 is located behind the storeOn Edwards Mews behind Selfridges, a life-sized vending machine stocked with exclusive editions of the brand’s Chiquito and Bambino bags can be accessed for shopping 24 hours a day.
      A large circular opening marks the entrance to the space, a square room lined with five-by-five rows of bags and accessories displayed in oversized, deep blue-hued vending machines.
      Le Bleu includes three installationsAt the Old Selfridges Hotel, the final pop-up – a sensory installation titled Le Vestiaire – references swimming-pool changing rooms.
      Visitors are greeted by the now-familiar blue tiles, which cover the walls, floor and furniture of the space.

      Balenciaga wraps London store in pink faux fur to celebrate its Le Cagole “it-bag”

      A curved welcome desk was positioned in front of a tile-clad wall that holds a collection of rolled-up towels.
      Blue lockers and changing cubicles line the walls at the rear of the space and include “3D experiences” that draw on the iconography of surrealist French filmmaker Jacques Tati.
      It follows a number of installations that have taken place across Europe’s fashion capitals”Each experience is very different and playful, but my favourite would be Le Vestiaire, as it’s the first time we have invested in a space like this, with 3D experiences and crazy installations with our Jacquemus products,” said Jacquemus.
      “I wanted to recreate an accumulation of lockers with different 3D experiences inside, inspired by Jacques Tati movies.”
      Smaller installations were incorporated within the interior of lockers and behind cubicle doorsThe three pop-up installations are open from 3 May until 4 June 2022.
      The installation is the latest edition of a series of Jacquemus’ vending machine pop-ups located across Europe’s fashion capitals, including Milan and Paris.
      It was inspired by Jacques Tati filmsIn 2019, Jacquemus designed a Parisian restaurant named Oursin that featured whitewashed walls, colourful ceramics and rattan furnishings in an effort to “perpetuate summer”.
      French fashion brand Balenciaga recently transformed its Mount Street store into a temporary faux fur lined pop-up dedicated to its Le Cagole line.
      Images are courtesy of Selfridges.

      Read more: More

    • 175 Shares159 Views

      in Rooms

      Balenciaga wraps London store in pink faux fur to celebrate its Le Cagole “it-bag”

      by

      Fashion brand Balenciaga has transformed its Mount Street store in London, creating a maximalist look to launch its Le Cagole collection by blanketing the interior in bright pink faux fur.

      To celebrate its popular Le Cagole bag, which references Balenciaga’s maximalist It Bags of the past, and launch the line’s collection of accessories and shoes, the entire interior of the store has been covered in fur.
      Balenciaga’s Mount Street store was lined in faux furThe brand removed its accessories, ready-to-wear collections and permanent shelving from the store and installed temporary, metal fixtures – taken from the brand’s previous projects and installations – throughout.
      Balenciaga wrapped these temporary fixtures and displays in a fluffy, bright pink faux fur chosen for its maximalist look to tie with the Le Cagole bag identity.
      Pink faux fur was used across the walls, floors and surfaces”The line, which now includes multiple bags, wallet, and shoe styles, reinvents Balenciaga codes in the tradition of maximalist It Bags of another era,” said Balenciaga.

      “Le Cagole pop-ups are in keeping with this spirit, covered entirely with bright pink fake fur. Shelves, displays, floors, seating, and even racks in the open-plan kiosks are lined in pink.”
      Le Cagole bags were placed across the fur-lined temporary displaysThe Le Cagole, which Vogue has dubbed the “new it-bag”, was designed by Balenciaga’s creative director Demna, who reinvented one of the house’s most iconic bags – the Balenciaga Motorcycle bag.
      First released in 2001 by Nicholas Ghesquiere, who led a 15-year tenure as creative director at the house from 1997 to 2012, the Motorcycle bag quickly became a staple of the 2000s.

      Balenciaga dedicates Autumn Winter 2022 show to the climate crisis and the war in Ukraine

      Demna’s Le Cagole collection, which was first launched as a collection of handbags, has now extended into a number of different bags, shoes and purses. It takes its name from French slang that refers to an “over-the-top attitude”.
      The pieces employ the same detailing, hardware and rivets as Ghesquiere’s 2001 Motorcycle bag, which have been applied across a number of accessories including knee-high stiletto boots, mini-purses and oversized rhinestone-embellished handbags.
      The fur-lined Le Cagole pop-up is open at Balenciaga’s Mount Street store in London from April through until June 2022.
      The pop-up offers limited edition bagsBalenciaga told Dezeen that the metal fixtures and displays would be reused for future projects, and it is looking into ways in which the fur can be repurposed and reused in different contexts.
      “Each Le Cagole pop-up fixture base was made of reused metal from previous projects. After the faux fur is removed, the metal will be reused again for future projects,” it said.
      “We are currently researching the best way in which we can donate the faux fur so that it can be reused in manufacturing toys, for example.”
      The pop-up is open until JuneFor the fashion brand’s Autumn Winter 2022 collection, the house created a “snow globe” where models walked the runway in a blizzard as a comment on both the climate crisis and the Ukraine war.
      In late 2021, Balenciaga renovated its flagship store in London and debuted its “raw architecture” store aesthetic.
      Photos are courtesy of Balenciaga.

      Read more: More

    • 113 Shares149 Views

      in Rooms

      Bethany Williams: Alternative Systems opens at the Design Museum

      by

      An exhibition highlighting London-based designer Bethany Williams’ waste-combating, social-driven vision for the fashion industry has opened at the Design Museum.

      Exhibited in the atrium of London’s Design Museum, Bethany Williams: Alternative Systems is a celebration of Williams’ work which explores and responds to social issues through the use of community-led enrichment initiatives.
      Bethany Williams: Alternative Systems is a free display in the atrium of the Design MuseumA number of key works by the designer were exhibited across the four walls of the atrium’s balcony gallery, which is free to entry.
      Mannequins are displayed among textiles samples, photography and raw waste materials in efforts to highlight the studio’s commitment to sustainable fashion.
      The display was chosen to be shown in a free entry space in the museum”I decided to organise the display thematically rather than by collection,” said Design Museum’s head of curatorial and interpretation Priya Khanchandani.

      “It opens with a section about the studio specifically and then there’s a part about creative process, intellectual references and the way in which they propose alternative infrastructures of working, followed by a section about reuse and another about community collaborations,” she told Dezeen.
      “Bethany’s work not only tackles the question of the environmental impact of design, but it also has an amazing social purpose.”
      The exhibition design was completed by EditWilliams is a fashion designer, humanitarian and artist. She graduated from Brighton University with a degree in Critical Fine Art before receiving a master’s from the London College of Fashion in Menswear.
      She launched her namesake brand in 2017 and has strived to spotlight and respond to social and environmental issues, her works see her partnering with local grassroots programs and manufacturing collections using waste materials.
      Garments are exhibited alongside research, drawings and materialsA section of the display exhibits Willliams’ work as part of the Emergency Designer Network. The initiative is a collaboration between herself and designers Phoebe English, Cozette McCreery and Holly Fulton.
      The group of creatives, with their textile manufacturing knowledge and teams of volunteers, produced 12,000 scrubs, 100,000 masks and 4,000 gowns for frontline healthcare workers during the peak of the coronavirus pandemic.

      Waste crisis a “design-made mess” says Design Museum show curator

      Waste from packaging tape sourced from Rimini, Italy was handwoven and constructed into functional items and garments as part of Williams’s Autumn Winter 2018 collection, which was on display.
      “I felt it was very important to show not just the finished garments, which you would see in a retail fashion context; being a museum display I wanted to add other layers of information,” explained Khanchandani.
      Williams’ work merges streetwear and craft”There are process materials like drawings and sketches, and also source material,” said Khanchandani. “For instance, a jacket made of waste newspaper is shown alongside some of the waste material, the Liverpool Echo, which is dangling next to the garment.”
      “You’re able to see the journey of the objects from inception, to finished product.”
      Williams has collaborated with San Patrignano, a drug and alcohol rehabilitation programmeEach season, the fashion studio collaborates with different local charities and grassroots programs and donates a percentage of its profits to its causes.
      “With our work, we hope to continue to reach new audiences, encourage inclusivity and positive change for the fashion industry,” said Williams. “The Design Museum continues to be aligned with this via the exhibitions curated, including their Waste Age exhibition, which we featured in last year.”
      “We are so proud to showcase our new exhibition: Bethany Williams: Alternative Systems, a celebration of the new way of working proposed for the fashion industry by the studio’s work.”
      Dresses and corsetry feature boning constructed from waste materialsThe opening of Bethany Williams: Alternative Systems was timed to coincide with Williams’ Autumn Winter 2022 collection, titled The Hands that Heal Us, which was presented at the museum.
      The collection included a cactus leather jacket, and garments made from recycled and organic-based denim with detachable metal hardware that aid the recycling process at the end of its life.
      A skeleton suit was informed by a 19th-century children’s playsuitIn 2016, Williams graduated from London College of Fashion and showed her MA graduate collection in the university’s show as part of London Fashion Week.
      Last year’s Waste Age exhibition at the Design Museum, which featured Williams’ work, explored how design has contributed to the increasing throwaway culture and how people can create an alternative circular economy that doesn’t exploit the planet.
      Photography is by Felix Speller.
      Bethany Williams: Alternative Systems is on display at the Design Museum from 22 February 2022. See Dezeen Events Guide for all the latest architecture and design events taking place around the world.

      Read more: More